Genius
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Transcript of Genius
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GEN!US Thinking SkillsDeceptively simple ways tobecome instantly smarter
Top Business Best Selling Book 2012
ebooklet
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We have created this summary ebooklet to help you think SMARTER and rethink how to use the ‘CAN DO’ thought process to support BRAND YOU!
Examples in this e-booklet are ‘snack bite’ extracts and themes which are covered in depth by the top best seller business book called GENIUS –deceptively simple ways to become instantly Smarter by James Bannerman.
Inspired by some of the GENIUS topics, the ‘CAN DO’ approach covers how you can compete and overcome challenges in business to think smarter and use practical ideas to build a ‘new mental tool kit’ to your personal advantage.
The Genius book has 186 pages of inspired content and examples. This ebooklet has 6 pages of hints and tips so that you can decide to read the book and as well attend some of the Genius Master Classes.
To meet the author James Bannerman and or attend an accredited Genius Master Class contact our Genius Partner team [email protected]
The GEN!US Messages
“Have the heart in your business and the business in your heart.”
TJ Watson, Founder of IBM
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Take a quick look at what is covered in the subject topics of GEN!US – It will be your road map to become instantly smarter!
Book structure
• Cleverideastosolvechallenges
• Maketheordinaryextraordinary
• Learntoseewhatothersmiss
• Create,shape,adjust,polishexecuteideas(improvebrandyou/yourbusiness)
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The five essentials for smarter business are based on the ‘can do’ innovative thinking process. Here are a few highlights from the GEN!US book:
Five essentials
• Forfixinglife’sbiggerchallenges
• MaketheconnectionsandturnOrdinaryinfointoExtraordinaryinfo
• Clusteractivitiesthatwenormallykeepaparte.g.timekeeping
C onnections A lterations N avigations• Resizethechallenges
ortheproblemandfindasolution
• Makealterationsatthespeedofdoingthingsfasterorslower
• Makingitsimpleandeasytousetosupport(productsorservices)messages
• Leavetheproblembehindandgettotheoutcome
• Learntonavigatebetterto(fixthechallenge)makebetterjudgements
• Think(navigate)aroundachallengeandbecreativelydifferent
D irections Opposition• Changedirection/rethink
theissuesfromallperspectives
• Changetheprioritysequenceofissuestogetasolutionfaster
• Spintheproblemaroundtogetorcreateanewopportunity
• Challengeifnotopposethenorm/trynew/bedifferent/ThinkSMARTER
• Revisitrulesthatneedornotapplytosupportnewones
• Becreative,thinkSMART,THINKnewfromanoppositeangle
C A N D O“Don’t be afraid to give up the good to go for the great.”
John D. Rockefeller
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Five golden rules
BeSpecific–setyourgoal,makeitactionableandmakeitachievable.
Seekideastochange.Evaluateimportantchanges–don’tkilltheideaonlogicalone.
Thinkspiration–Nobutsorcan’t dos!Makeitworktodrivethechange
Beinspiredhaveacan doattitudeBecreativelycrazyandthinkoutsidethebox
Keepideasmoving.Selectthebestideaandmakeitworkinlinewithyourgoal
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5 “Everything is possible. The impossible just takes longer.”
Dan Brown, Author
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Think smarter
Thinkbyassociationofideasandconnectthedots
Bemoreopenandreceptivetonewwaysorideas
Thinkwhatcanworkbetterwithacombinationoffactors.Seekoriginalideas
Linkideastomakesaleseasier,faster,betterandmorerelevanttocustomerneeds
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“To make headway, improve your head.”
BC Forbes, Magazine Founder
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Associate your business with other businesses and compare and contrast what you could do
Bisociation is about combining two or more ideas to create a new one. Simply mix, match and create new
Copying or borrowing ideas are good to create a new version with added originality
Decide what the to dos are most importantly – versus the to do nots
Enlarge – imagine the difference if you were to shift in scale to your profits for your business
Future! Imagine it, think it through and believe it to achieve it. Nothing is holding you back
Go on and change for the better. Re-visit and plan on how to do things differently
Help your case to think bigger, better and believe you can make the change
Imagine a better outcome. Take a new look at doing things differently
Jumble up your ideas. Mix and match the things you do well to help create new and better ones
KISS: Keep It So Simple. How best to communicate and decide the outcome you want
Look and reflect with a self-check and take a reality perspective how to do things smarter
Measure and multiply the best things about your business
New solution. Why not try something different, take chances and make changes
A-Z of simple ways to be smarter
A F K
B G L
CH
M
DI
N
EJ “If you’re going to think anything
you might as well think big.”Donald Trump
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Originality comes in many forms. Think, differently, look for fresh, new and first ideas
Plan how to do. Have your heart in the business and the business in your heart to get the results
Quick / slow technique. It’s about altering your pace to speed up or slow down to make your business efficient
Reduce waste. Think of ways to reduce to make your business work harder and save you more
Share and swap ideas. Think and re-think ideas – some will work and others will be superb
Think, transfer and shift ideas. Think better products and services to support customer preferences
Understand and challenge the connections to make changes work. Even u-turn to re-group and re-focus
Variables. Check all of them, scale to size and know what works best and why
Willingness to see a new perspective. Think what if scenarios. It could be the new product or service customers need
X-Ray is a good business technique to see what’s going on inside the business with people and processes and you!
Your inside and outside. Think, challenge the conventional for the original, be creative and be smarter!
Zebra stripes never change. What would happen if your company or brand changed with new stripes?
A-Z of simple ways to be smarter
O S W
P T X
Q U Y
R V Z
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James Bannerman is a ‘creative change agent’ who combines creativity with psychology to help businesses innovate.
As an innovation consultant, he has worked with many leading organisations including British Airways, Orange, Starbucks, Rolls Royce and HSBC as well as at the National Space Centre on a mission to Mars.
He also lectures on business creativity and innovation on the MBA programmes at Warwick Business School, Grenoble Ecole de Management and Oxford Brookes University where he is currently undertaking a PhD on the impact of lateral thinking upon organisational advantage.
For further information contact the Genius Partner network: www.simplytopdraw.com
The Author“James’s Process added value in terms of originality and clarity.”
Cliff Burrows, MD Starbucks UK
‘‘Great Work, very insightful.”Mike Bradley, Head of Euro, HBOS
‘‘The most enjoyable and beneficial course I had the pleasure of being involved in.”
Michael Ward, Daimler Chrysler
“Relaxed and adaptive. First rate, with an excellent knowledge in being able to cover a broad range of techniques.”
Barry Kingsland, Director (Network Strategy & Economics) Cable and Wireless
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GEN!US masterclasses
Springboard
Foundation Master Class
ONEDAYFIVEMODULES20ACTIONABLE
CAN DOS
Option 1GEN!US Skills
Intermediate Master Class
TWODAYFIVEMODULES20ACTIONABLE
CAN DOS
3CHOICES:Positivecommunications
SellingsuccessfullyTeambuilding(leadership)
Option 2GEN!US
Thinkspiration
Advanced Master Class
THREEDAYSORSIXCONTINUOUSLEARNINGMODULES
3CHOICES:
CreativeleadershipSmarterexecution
Bespoke‘EventSpecials’
Option 3
Copyright © 2012
For more information contact www.simplytopdraw.com