Geneva, Switzerland, 17-18 November 2014 United Arab Emirates Experience Ahmad Alshamsi Manager Type...
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Transcript of Geneva, Switzerland, 17-18 November 2014 United Arab Emirates Experience Ahmad Alshamsi Manager Type...
Geneva, Switzerland, 17-18 November 2014
United Arab Emirates Experience
Ahmad AlshamsiManager Type Approval, UAE TRA
Combating Counterfeit and Substandard ICT Devices
(Geneva, Switzerland, 17-18 November 2014)
Geneva, Switzerland, 17-18 November 2014
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presentation Topics
ConcernsChallenges Experience and best practicesPast Cases
Geneva, Switzerland, 17-18 November 2014
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Defining the main Concerns
In order to better understanding what is the problem and how we could set our plan to control it and finding the best solutions, we started with defining the problems and concerns:
Government
Consumer
Business
Geneva, Switzerland, 17-18 November 2014
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Defining the main Concerns
Concerns of the Government
The telecom sector and how to maintain it
The high levels of hazardous threatening consumers and the environment
The protection of Telecom equipment's market from counterfeit & prohibited equipment's
The security and quality of service for users
The negative effects on the economy
Geneva, Switzerland, 17-18 November 2014
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Defining the main Concerns
Concerns of the Consumers
Consumers are becoming increasingly concerned about the privacy of their personal information.Significant health and safety risks.
Concerns of the Manufacturers
Brand value and firm reputationRevenue from new products to cover the research and development costs
Geneva, Switzerland, 17-18 November 2014
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Challenges
As per the TRA study 2012 about how to Improving efforts to combat
counterfeiting and piracy, we found many challenges, divided to :
Internal Challenges.External challenges.
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Internal Challenges
challenges to improve the enforcement and finding ways to enhance it.
Development of strong and effective policies and procedures to combat illegal issues.Co-operation with industry and among governments Continuance Development of the enforcement team
Geneva, Switzerland, 17-18 November 2014
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External Challenges
challenges we are facing from out side world:public awareness of counterfeiting issues.
counterfeit devices dose the job just as well as genuine devices.
consumers with overconfident in their ability to recognize counterfeit devices.
Online stores, became active distribution channel for counterfeit products.
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External Challenges
Continuance changes in how to deliver counterfeit devices to the market .
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Experience and best practices
We developed the TRA strategic plan to combat counterfeit and substandard ICT products focused on 3 main areas:TRA regulations enforcement.
Consumer right
Co-operation with industry
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TRA initiatives
TRA Awareness campaign.
Disconnect the fake and duplicate IMEI
Consumer Right
Disconnect the fake and duplicate IMEI
On 6 September, TRA issued directive 7 of 2011 “ Duplicate IMEIS”, to block all fake and duplicate IMEI from the GSM network in the UAE.
More then 100,000 devices with fake or duplicate IMEI have been disconnected from the service providers network
Geneva, Switzerland, 17-18 November 2014
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TRA initiatives
Geneva, Switzerland, 17-18 November 2014
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TRA initiatives
Disconnect the fake and duplicate IMEI
Geneva, Switzerland, 17-18 November 2014
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TRA initiatives
TRA Awareness campaign.
Based on our surveys, consumers are welling to know more about counterfeit.
In 2013, 5 main awareness campaign targeting consumers and dealers.
Today, the awareness campaigns about the counterfeit products became part of the UAE events program.
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TRA initiatives
TRA Awareness campaign.
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TRA initiatives
Consumer right Educate consumers about there right
Conclusions and Recommendations
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Raising awareness in the community is job of government, privet sector and consumers to raise awareness.
Governments should work together through trade agreements to strength IP production
Industry should support governments efforts to combat counterfeiting
More initiatives from industry to help consumers
United Arab Emirates Experience
Geneva, Switzerland, 17-18 November 2014
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Thank you