Geneva, 7-9 March 2007 Brian Droessler Business Development, Continental Automotive Systems

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Transcript of Geneva, 7-9 March 2007 Brian Droessler Business Development, Continental Automotive Systems

WS PRESENTATION TEMPLATEThe Fully Networked Car Geneva, 7-9 March 2007
Continental Automotive Systems
Telematics Business Unit
July-2006 Continental Automotive Systems acquired Motorola’s Automotive Business
Telematics Business Unit brings a long history of Telematics and Bluetooth solutions
Ford Rescue 1996
Continental Automotive Systems is committed to safety, security, and connectivity
Re-signing MoU
Industry’s Role in Accelerating the Roll-out of eCall
A Tier 1 Supplier’s Perspective
European Commission’s initiative of having a pan-European automatic crash notification system, is a critical step in reducing overall traffic injuries and fatalities
Nearly 2500 lives may be saved with such a system
Public support is high
Why hasn’t eCall progressed as quickly as planned?
What needs to happen to achieve a timely introduction of eCall?
The Fully Networked Car Geneva, 7-9 March 2007
State of eCall
Member States
Automobile Manufacturers
Service Providers
Need to maintain business case and their value add options
Mobile Network Operators
Tier 1s
Summary State of eCall
Many parties are required to make eCall a success
Next step involves the Commission and Member States reaching agreement along with political and financial commitment to eCall
However, the burden of eCall roll-out does not fall solely on the European Commission and Member States to move forward
Industry must continue to do its part
Standardize approaches
Tier 1 Perspective – Recommendations
How can Industry help create a timely introduction of eCall?
Collaboration between industry players
Minimize overall costs
1. Collaboration between industry players
Collaboration between industry players around a common solution is crucial to a pan-European launch of eCall
Member States and PSAPs need to see a clear consensus on the platforms, protocols and methods used to realize eCall
The eCall demonstrator presented here is one example of the collaboration needed between Industry players to help accelerate eCall
The next collaboration must include working with existing service providers and call centers to establish a means for these partners to continue to offer and expand the value add they bring
Continental Automotive Systems invites the Commission, Member States and other Industry partners to help enhance the eCall demonstrator project
The Fully Networked Car Geneva, 7-9 March 2007
2. Use of agreed upon standards
To realize a pan-European approach in a timely manner requires a consistent solution that adheres to agreed upon open standards put forth by such groups as ETSI and the eCall DG
This will help Member States, PSAPs, and Industry focus on a single method across Europe
Using existing expertise and technologies, the time to implement the eCall system can be shortened
Existing Telematics Service Providers (TSP) implementations can contribute to the standards as well as adopt standards
The Fully Networked Car Geneva, 7-9 March 2007
3. Minimize overall costs
Every player in the value chain seeks lowest possible costs
Minimizing the costs of upgrades and hardware for in-vehicle, PSAPs and MNO are critical for timely roll-out
In-band modem technology represents an efficient method to minimize costs across the value chain and accommodate future changes in carrier’s network technology
Bluetooth and embedded solutions are both technically viable.
Bluetooth solutions, if implemented correctly, offer potential in-vehicle hardware cost savings.
Industry needs to work to balance the costs of these solutions with the benefits and reliability
The Fully Networked Car Geneva, 7-9 March 2007
4. Evolutionary view
As the Commission, Member States, and Industry continue to work together, there will need to be a balance between the “ideal” system and that which will allow for a timely roll-out
A generation 1 eCall system may involve several possible products simultaneously
Telematics Services Processor
4. Evolutionary view
To move quickly, Industry should focus on the basics of eCall
Generation 2 systems will improve upon the first
This evolution will help speed implementation, grow the value add of these systems and help improve the overall business case
Bluetooth Systems
Embedded Systems
Generation 1
Basic Functions
eCall Demonstrator
Implements a bench level eCall demonstrator
One of the first end-to-end demonstrations to use eCall standards and methods introduced by eCall Driving Group
In-Vehicle System integrating NAD, GPS and eCall processing – Continental
Formulates Minimum Set of Data (MSD) upon crash event detection - Continental
In-band modem data transmissions - Airbiquity
Uses existing Mobile Network Operator (MNO) network - a major MNO
Public Service Answering Point (PSAP) terminal shows location of incident - Swissphone
Initial demo complete and tested Oct-2006
Collaboration – eCall Demonstrator
Results & Next Steps
Partners were able to quickly implement the system using existing technologies and recommendation of eCall DG
Not optimized yet for timing, but very promising results of end-to-end system
Next steps involve expanding the feature set
Monitor for trigger event
PSAP receives and decodes MSD
PSAP acks receipt and maps location
Continental Automotive Systems commends the efforts of the Commission, Industry, and Member States thus far in the progress towards implementing eCall
Recommendations for Industry:
Continental Automotive Systems invites the Commission, Member States and other Industry partners to help enhance the eCall demonstrator project
Follow recommendations of DG eCall, ETSI and other standards bodies
Ensures a consistent pan-European implementation
Minimize overall costs across the value chain
Balance the costs of alternative solutions with the benefits and reliability
Evolutionary view - solutions that are updateable and expandable
Over time, multiple solutions will likely exist simultaneously and will evolve
Continental Automotive Systems is ready to support automobile manufacturers with solutions that allow early introduction of emergency calling while protecting for eCall implementation
With these activities, Continental Automotive Systems believes that Industry can help the Commission and Member States move forward with eCall
telematics service provider