Generic Rate Card

Monday to Friday

00:01 - 04:0004:00 - 06:0006:00 - 09:0009:00 - 12:0012:00 - 15:0015:00 - 19:0019:00 - 22:0022:00 - 23:59

R 337 R 4 283 R 22 348

R 8 938 R 8 786 R 11 024

R 3 011 R 839

R 296 R 1 910 R 11 887 R 5 981 R 5 180 R 6 696 R 1 910 R 1 023

R 542 R 2 115 R 13 334 R 8 753 R 7 434 R 8 281 R 2 115 R 729

R 105 R 348 R 4 119 R 2 061 R 1 900 R 2 572 R 557 R 215

Saturday00:01 - 04:0004:00 - 06:0006:00 - 10:0010:00 - 14:0014:00 - 18:0018:00 - 21:0021:00 - 23:59

R 251 R 618 R 6 342 R 7 940 R 2 809 R 1 977 R 839

R 292 R 439 R 5 063 R 4 221 R 2 647 R 1 145 R 1 004

R 548 R 548 R 3 302 R 5 307 R 2 449 R 979 R 714

R 105 R 105 R 1 743 R 1 425 R 815 R 261 R 215

Sunday00:01 - 04:0004:00 - 06:0006:00 - 10:0010:00 - 14:0014:00 - 18:0018:00 - 21:0021:00 - 23:59

R 225 R 225

R 5 710 R 7 109 R 2 584 R 1 813 R 749

R 269 R 269 R 4 220 R 3 869 R 2 426 R 1 050 R 919

R 497 R 497 R 3 028 R 4 845 R 2 449 R 890 R 670

R 102 R 102 R 1 614 R 1 384 R 793 R 253 R 209

Generic Airtime Conditions

Ÿ The above rates are based on a 30 second recorded commercial and EXCLUDE VAT.

Ÿ Cancellation period: 28 days written notice prior to broadcast date, regardless of date of application.

Ÿ There is a 50% surcharge on all "LIVE READ" commercials.

Ÿ Preferred time booked within a specified hour is subject to a 25% loading.

Ÿ SATURDAYS ONLY: No advertisements during 18:00 -00:00 on 947 - Uninterrupted Music Sweep.

Ÿ The Money Show / The Midday Report: All spots booked within The Money Show / The Midday Report carry a 25% loading, which is included in the rates below: - The Midday Report 12:00 - 13:00 Monday to Friday Rate per Simulcast Spot: R 8,850 - The Money Show 18:00 - 20:00 Monday to Thursday Rate per Simulcast Spot: R11,585 - The Money Show 18:00 - 19:00 Friday Rate per Simulcast Spot: R11,585

Ÿ Added value is calculated off the investment amount excluding VAT and based on rate card value.

NOTE: durations of 60 seconds or more need to be approved by each station prior to booking and broadcast.

Calculation

Duration 10" 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 0.75 0.8 0.8 1 1 1.1667 1.3333 1.5 1.6667 1.8333 2

Music Sponsorship Rate Card - excluding traffic

Music Sponsorship Terms & Conditions

• The music station rates are based on a 30 second recorded closing commercial and EXCLUDE VAT.

Cancellation period: 28 days written notice prior to broadcast date, regardless of date of application.

Programming reserves the right to change the timing & format of a sponsorship.

Programming reserves the right to cancel certain sponsorships on Public Holidays.

All opening billboards allow for 10 words following the sponsor’s name.

Billboards, both live and recorded are allowed, subject to programming approval.

Sponsorship of news: the sponsor’s commercial follows immediately after the opening billboard.

Live read closing commercials will carry a 50% surcharge.

Sponsorships on simulcast shows must be booked on both 947 and KFM.

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• Simulcast shows include: Saturday: 07:00 - 10:00 and 10:00 -14:00 Sunday: 07:00 - 10:00

Monday to Friday

00:01 - 04:0004:00 - 06:0006:00 - 09:0009:00 - 12:0012:00 - 15:0015:00 - 19:0019:00 - 22:0022:00 - 23:59

R 421R 5 354R 27 935R 11 173R 10 983R 13 780R 3 764R 1 049

R 678R 2 644R 16 668R 10 941R 9 293R 10 351R 2 644R 911

Saturday

00:01 - 04:0004:00 - 06:0006:00 - 10:0010:00 - 14:0014:00 - 18:0018:00 - 21:0021:00 - 23:59

R 314R 773R 7 928R 9 925R 3 511R 2 495R 1 049

R 685R 685R 4 128R 6 634R 3 061R 1 224

R 893Sunday

00:01 - 04:0004:00 - 06:0006:00 - 10:0010:00 - 14:0014:00 - 18:0018:00 - 21:0021:00 - 23:59

R 281R 281R 7 138R 8 886R 3 230R 2 266R 936

R 621R 621R 3 785R 6 056R 3 061R 1 113R 837

NOTE: durations of 60 seconds or more need to be approved by each station prior to booking and broadcast.

Calculation

Duration 10" 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 0.75 0.8 0.8 1 1 1.1667 1.3333 1.5 1.6667 1.8333 2

Talk Sponsorship Rate Card

Monday to Friday

00:01 - 04:0004:00 - 06:0006:00 - 09:0009:00 - 12:0012:00 - 15:0015:00 - 19:0019:00 - 22:0022:00 - 23:59

R 370R 2 388R 14 859R 7 476R 6 475R 8 370R 2 388R 1 279

R 131R 435R 5 149R 2 576R 2 375R 3 215R 696R 269

Saturday

00:01 - 04:0004:00 - 06:0006:00 - 10:0010:00 - 14:0014:00 - 18:0018:00 - 21:0021:00 - 23:59

R 365R 549R 6 329R 5 276R 3 309R 1 431R 1 255

R 131R 131R 2 179R 1 781R 1 019R 326R 269

Sunday00:01 - 04:0004:00 - 06:0006:00 - 10:0010:00 - 14:0014:00 - 18:0018:00 - 21:0021:00 - 23:59

R 336R 336R 5 275R 4 836R 3 033R 1 313R 1 149

R 128R 128R 2 018R 1 730R 991R 316R 261 The Midday Report 12:00 - 13:00 Monday to Friday Rate per Sponsorship R 11 062

The Money Show 18:00 - 20:00 Monday to Thursday Rate per Sponsorship R 14 481The Money Show 18:00 - 19:00 Friday Rate per Sponsorship R 14 481

Talk Stations Sponsorship Terms and Conditions

Ÿ The talk station rates are based on a 30 second recorded closing commercial and EXCLUDE VAT.

Ÿ Cancellation period: 28 days written notice prior to the broadcast date, regardless of date of application.

Ÿ Programming reserves the right to change the timing and format of a sponsorship.

Ÿ Programming reserves the right to cancel certain sponsorships on Public Holidays.

Ÿ All opening billboards allow for 10 words following the sponsor’s name.

Ÿ Only live read billboards are accepted on talk stations.

Ÿ Live read closing commercials will carry a 50% surcharge.

Ÿ Sponsorships in simulcast shows must be booked on both CapeTalk and 702. - Simulcast Times - Monday to Friday 09:00 - 12:00 18:00 - 22:00 22:00 - 23:59 24:00 - 04:00 04:00 - 06:00 I I I I Weekend spots are all simulcast

Ÿ The Money Show / The Midday Report All spots booked within The Money Show / The Midday Report carry a 25% loading, which is included in the rates below:

NOTE: durations of 60 seconds or more need to be approved by each station prior to booking and broadcast.

Calculation

Duration 10" 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 0.75 0.8 0.8 1 1 1.1667 1.3333 1.5 1.6667 1.8333 2

Weeks Available

Consolidated Rate CardConsolidated Rates - Terms & Conditions

Ÿ Commercials may only be purchased per time channel

Ÿ Commercials must be scheduled within the same time period

Ÿ Commercials must be scheduled in the same pattern across all stations

Ÿ Cannot be combined with any other commitment agreement or incentive

Ÿ No preferred time spots

Ÿ No features or sponsorships

Ÿ 50% surcharge on all live read commercials

Ÿ Invoicing for airtime will be under consolidated rates and not by individual station

Ÿ Commercial length on each station for these packages must be the same duration

Ÿ SATURDAYS ONLY: No advertisements between 18:00 - 00:00

Ÿ Rates are based on 30 second recorded spots and exclude VAT

Monday to Friday

All Stations Talk Stations Music Stations Joburg Stations Cape Town Stations

06:00 - 09:0009:00 - 12:0012:00 - 15:0015:00 - 19:0019:00 - 22:0022:00 - 00:0000:00 - 04:0004:00 - 06:00

R 43 489R 21 023R 17 585R 23 300R 4 853R 1 383R 631R 6 055

R 13 819R 6 686R 5 619R 7 749R 1 890R 862R 211R 1 720

R 32 964R 15 484R 14 051R 17 485R 3 845R 1 167R 491R 4 481

R 31 497R 13 129R 11 872R 15 948R 3 446R 1 117R 349R 5 265

R 14 761R 8 940R 7 682R 9 088R 1 737R 574R 340R 2 025

Saturday

06:00 - 10:0010:00 - 14:00 14:00 - 18:0018:00 - 21:0021:00 - 00:0000:00 - 04:0004:00 - 06:00

R 12 164R 12 890R 5 819R 2 847R 1 608R 589R 830

R 4 930R 3 810R 2 261R 876R 710R 189R 262

R 7 233R 9 008R 3 558R 1 972R 897R 400R 567

R 9 759R 10 253R 4 092R 2 186R 1 199R 299R 582

R 4 126R 5 314R 2 326R 835R 572R 349R 327

Sunday06:00 - 10:0010:00 - 14:0014:00 - 18:0018:00 - 21:0021:00 - 00:0000:00 - 04:0004:00 - 06:00

R 10 001R 11 665R 5 325R 2 515R 1 541R 524R 523

R 4 004R 3 558R 2 053R 758R 656R 176R 176

R 6 117R 8 125R 3 272R 1 757R 885R 362R 347

R 7 447R 8 015R 3 457R 1 877R 1 034R 272R 263

R 3 520R 4 533R 2 230R 731R 495R 310R 285

06-Jul13-Jul03-Aug

21-Dec 08-Feb

10-Aug

28-Dec 15-Feb

07-Sep

04-Jan 22-Feb

14-Sep

11-Jan 29-Feb18-Jan 07-Mar

14-Mar04-Apr

11-Apr02-May09-May06-Jun

13-Jun25-Jan

14-Dec 01-Feb

NOTE: durations of 60 seconds or more need to be approved by each station prior to booking and broadcast.

Calculation

Duration 10" 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 0.75 0.8 0.8 1 1 1.1667 1.3333 1.5 1.6667 1.8333 2

Traffic Sponsorship Rate Card

Consolidated Rates - Terms & Conditions

Ÿ All traffic sponsorships must be taken for the full week ie: 5 consecutive days.

Ÿ Opening and Closing Billboards - Sponsor is allowed a 15 word message

Ÿ Billboards are all recorded and produced by Primedia Broadcasting

Ÿ Sponsors 15 word message to be supplied to the station 5 days prior to broadcast

Ÿ A 30 second recorded generic commerical can be added to the billboard as a closing commercial

Ÿ The 30 second recorded generic flights directly after the closing billboard

Ÿ Not all traffic times carry a closing recorded commercial

Monday to Friday

Monday to Friday

Morning Drive Billboards Only

Billboards including 30 sec. recorded

generic

Afternoon Drive

Billboards Only

Billboards including 30 sec. recorded

generic

06:00 - 09:00 R 11 174 R 33 522 15:00 - 19:00 R 5 512 R 16 536

Morning Drive Billboards Only

Billboards including 30 sec. recorded

generic

Afternoon Drive

Billboards Only

Billboards including 30 sec. recorded

generic

06:00 - 09:00 R 6 667 R 20 001 15:00 - 19:00 R 4 140 R 12 421