Generation Y, Social Media…

Would You Like to Know More?

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It’s Not About the

Technology

They bring• Energy• Skills• Attitude• Creativity• Innovation• Facebook• Social media

You have• Experience• Structure• Awareness• Community• Introspection• Face time• Social connection

Don't forget everything you know, but don't

assume you know everything.

Work-Life Balance & IntegrationWhat they’ve seen:

• The disappearance of the traditional career track• Wave after wave of corporate layoffs• The declining power of workers• Jobs of all kinds outsourced to other countries• Vast and sudden technological change disrupt entire industries

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The chaos, the loss of control, the

privacy/security concerns, they

scare a lot of us.

So, we ban it.

Why Social Media?

It’s happening now.

With or without you.

The people you want to reach are probably using it.

It’s growing, really fast.

Can you solve your social

media problem by hiring a new

generation of employees?

Well, no.

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“Among people born in Canada, 75% used the Internet,

compared with 66% of those born elsewhere. However, the rate

was 78% among immigrants who arrived in Canada during the

last 10 years. Most of these recent immigrants live in urban areas.”

It’s Not About the

Technology

Help people explore and make the most of what they love.

Connect people with other people who do what they love, or

something related to it. Passion supports passion. Watch out for

cynics.

Help people deal with things they don't love. Eliminate annoyances, work around them, delegate them,

whatever.

I may not always be at IBM. It's healthy to step outside and try

different things.

But while I'm here, I'm here, and I'm in love.”

What's your culture of innovation,

creativity, learning?