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Gen X spends 16+ hr/week watching TV (online or offline), and 20+ hr/week on the Internet

Bachelor's degree or higher: 35%Some college: 27%High school diploma or less: 38%

<$50K: 34%$50K - $74,999: 19%$75K - $99,999: 15%

$100K+: 32%

have children <18 living at home

Local elections: 31%AA/B: 35%H/L: 21%Asian: 29%

State elections: 41%

of Gen X don’t identify with any party

AA/B: 41% H/L: 26% Asian: 42%

Presidential elections: 69% AA/B: 75% H/L: 47% Asian: 69%

D 27% R 22%I 30%

have children of any age living at home

AA/B: 25% H/L: 17% Asian: 3%

Generation X is a diverse group

Most Gen Xers are married (64%), but one in five (19%) have never married

15% of Gen X has grandkids <18

Democrat vs. Republican?

Gen X is well-educated and fairly affluent, with the majority employed full or part-time

The majority of Gen Xers (80%)are registered to vote in their district of residence, but they don’t always vote

EDUCATION

Full-time: 66%Part-time: 10%Not in labor force: 17%

EMPLOYMENT

HOUSEHOLD INCOME

Total Gen X: White Collar 50%; Blue Collar 27%AA/B: White Collar 40%; Blue Collar 33%

H/L: White Collar 33%; Blue Collar 40%Asian: White Collar 69%; Blue Collar 14%

WHITE COLLAR VS. BLUE COLLAR

21%

DIVERSITY

MARRIAGE

MEDIA HABITS

VOTING

EDUCATION / EMPLOYMENTGeneration X is the population group born between 1965 & 1979.

Because this generation falls between two large and diverse

cohorts, the Baby Boomers & Millennials, Gen X is considered the

sandwich generation. Through a series of infographics, AARP

Research will present several key Gen X metrics.

61%

7%

18%

12%White

African American/Black

Hispanic/Latino

Asian

X

58%

67%

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2Sources: Bureau of Labor Statistics, Current Population Survey, 2013; Forrester Research, North American Consumer Technographics Online Benchmark Survey (Part 1), Q2 2015; Scarborough PrimeNext 2014

Contact: Patty David, AARP Research (Pdavid@aarp.org), AARP Policy, Research, and International Affairs. September 2015

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WWW

GENERATION X

Demographics

Note: AA/B = African American/Black H/L = Hispanic/Latino

https://doi.org/10.26419/res.00116.001