Generating ROI with Digital Marketing
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Transcript of Generating ROI with Digital Marketing
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Generating ROI with
Digital Marketing 28 August 2013
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Leon CK Leong Business Relations Director
[email protected] sg.linkedin.com/in/leonck/ Singapore – Malaysia – China
Connect with me on Email or LinkedIn
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Techsailor Group
Leading Digital Marketing Agency
serving more than 100 clients to date
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Techsailor Group
“NTUC Membership Facebook Page TOPS
in Page Engagement” says CampaignAsia
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Techsailor Group
Recent Agency Acquisition
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Digital Marketing Facts and Statistics
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Asia’s Digital Advertising spend is
the fastest growing in the world” - eMarketer
“
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Singaporeans spend the
most time on Facebook
Almost 40 minutes per session
Americans spend 21 minutes
- Experian Hitwise
World #1
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Facebook:80% Newspaper:34%
Reach across Singaporeans aged 25 to 34
vs
- Maxus
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90% of
Singapore
owns a smart
phone”
- Mobile Marketing Association
“ World #1
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36% of Asia’s technology savvy markets
use mobile-location services to find
restaurants and entertainment
venues nearby”
- TNS (Mobile Life study)
“
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3 Case Studies on Digital Marketing (by others)
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Lacta’s digital campaign builds critical
mass and drives huge brand awareness
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Innovative Endless Racing iPhone game
puts VrijVerzekerd.nl in the limelight
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GranataPet drives sales creatively via a
“check-in” location-based campaign
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3 Case Studies on Digital Marketing (Techsailor)
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NTUC Membership (Singapore)
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NTUC Membership (Singapore)
Online NTUC Membership Sales
50% 42% Month 1 Month 2
22,000
FB Page LIKEs
2,000 user votes
Intelligence Generated
50% Online Sales Growth
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OCBC Cycle Singapore
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OCBC Cycle Singapore
10,000
FB Page LIKEs
2,300 user pledges
10% Y-O-Y sales growth
20% Savings on call center
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Unilever Comfort (Malaysia)
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Unilever Comfort (Malaysia)
63,000
FB Page LIKEs
30,000 Participants
320% M-O-M sales growth
30% Increase in engagement
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3 tips on generating ROI
for your Digital Marketing
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Tip #1: Define ROI and metrics
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#1: Define ROI and metrics
“ What are your objectives, who
are your target audiences and
what are your KPIs?”
- Techsailor
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Don’t measure what you can, measure
what you should”
- Philip Sheldrake
“
#1: Define ROI and metrics
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Tip #2: Integrate and Synergize
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#2: Integrate and Synergize
Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester
“
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Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized ecosystem” - Techsailor
“
#2: Integrate and Synergize
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Tip #3: Influence Purchase Decision
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#3: Influence Purchase Decision
We don’t do advertising anymore. We
just do cool stuff… We need to become
part of people’s lives and digital allows
us to do that.”
- Simon Pestridge, Marketing Director, Nike UK
“
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Map your customer journey; what are
the touch points and causal relationships
leading up to a conversion?”
“
#3: Influence Purchase Decision
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3 tips
Define ROI and metrics
Integrate and Synergize
Influence Purchase Decision
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DO NOT venture into Digital Marketing until
you’ve figured out how to…
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Facebook.com/SoLoMoThursday (Tomorrow with Keith Ng, 7:30 PM at “TheCo”)
Learn about Gamification!
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Leon CK Leong Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor
Thank You!
Email me [email protected] OR
Link me in sg.linkedin.com/in/leonck/
If you would like a copy of the slides