Get Great Free Content, Provide Value To Your User Base, and

Generate Revenue on Facebook with

A  Guide  For  Prospec/ve  Affiliate  Partners  July  2014  

What is English Attack?

A game-changing complementary resource to teacher-led classroom EFL/ESL instruction

•  Developed in collaboration with Teachers of English, researchers in cognitive neuroscience, and gamification experts

•  Designed to be 100% complementary to teacher-led classroom

instruction of today’s generation of learners

•  Platform focus is on motivation, autonomy, and adoption of English as a cultural enabler

•  Entertaining, effective, and very affordable for both individual

learners and educational institutions

What  is  English  A:ack?  

           

Regardless  of  teaching  methods,  improvement  in  language  skills  can  only  

come  about  with  frequency  of  exposure  to  -­‐  and  use  of  -­‐  the  target  

language.      

The English Attack Motivational Approach

               

Today’s  generaCon  of  learners  will  only  pracCce  English  language  skills  on  

a  truly  regular  and  frequent  basis  if  they  are  

mo/vated  to  do  so.  InteresCng,  current  and  authenCc  entertainment  

content  is  a  key  moCvator.  

               

A  learning  resource  that  features  such  content,  regularly  refreshed  and  packaged  for  learners  of  

all  levels  within  a  moCvaConal  ecosystem,  creates  the  condiCons  

required  for  engagement  and  thus  effecCve  language  learning.  

   How  does        it  work?  

Pedagogy inspired by cognitive neuroscience

Our  Pedagogical  Principles  Based  on  the  latest  findings  of  cogni/ve  neuroscience  

 1.  SCmulaCon  through  emoCon-­‐generaCng  entertainment  content  2.  Frequency  of  exposure  and  use  via  short,  enjoyable  sessions  3.  RepeCCon  leading  to  long-­‐term  memory  retenCon  via  contextual  

PracCce  Games  4.  MoCvaCon  and  Progress  via  Challenge  and  ConCnuous  PosiCve  Feedback  

and  Reward  loops    5.  CommunicaCve  language  use  within  Global  Social  Network  of  Learners  

   Why  is  it      effec/ve?  

What is the user experience?

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The largest, most current range of EFL / ESL learning content based on authentic entertainment video

•  Over 1,000 video-based learning units: movie clips, music videos, tv series, news reports…

•  Available as or even before films available in local cinemas

•  Four difficulty levels •  Fresh content published daily •  Short sessions: 12 – 15mn to complete

The largest catalogue of English language learning visual dictionaries

•  Over 260 thematic dictionaries •  Over 5000 vocabulary files •  Each item is illustrated, defined, used in a

sample sentence, and has an audio file for correct pronunciation

The widest range of audiovisual learning units based on authentic entertainment content

… within a service creating motivation, repeat use and a sense of progress…

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The only range of quality games dynamically driven by every learning unit

•  Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units.

•  All video lessons and visual dictionaries can be practiced via several games: 5000 unit/game combinations possible

The most “gamified” learning service, for motivation and engagement

•  10 Card types •  50 Achievement Levels •  25 Badges to be earned •  Points for Learning Units completed, and

games played •  Coaching function showing progress •  Global social network and community

activity feeds, friends, messages

… resulting in very high levels of site use frequency and duration, thus achieving true learner engagement.

87% of English Attack! subscribers learn with it at least once a week 3.6 visits per week

                 

Average weekly site use duration: 2h 28 mins, of which over 80% on actual

exercises. 9.8 exercises completed per week

SeIng  Up  A    Facebook  Affiliate  Campaign  

with  English  A:ack!  

YOUR FB PAGE FAN…

VISITS YOUR FB PAGE OR SEES YOUR POST IN

HIS/HER TIMELINE

THIS GENERATES PAYMENT (AS A % OF SUBSCRIPTION

REVENUE) FROM US TO YOU!

How  does    it  work?     CLICKS ON A

LINK WITHIN THE POST

IS BROUGHT TO  WWW.ENGLISH-­‐ATTACK.COM

CREATES A FREE USER ACCOUNT

WHEN HE/SHE BUYS PREMIUM ACCESS..

Why  is  it  a  win-­‐win  solu/on?  

Advantages  for  you  as  the  Affiliate  Partner:          

•  You  can  post  about  free,  fun,  and  extremely  current  interacCve  English  language  learning  content,  perfectly  in  tune  with  your  page’s  purpose.        

     •  You  can  offer  your  audience  special  advantages  such  as  a  Free  Premium  Access  period  on  English  A]ack!  and  special  discounts  on  Booster  Pass  subscripCons        

   •  You  get  your  name  and  branding  on  our  site  for  those  users  creaCng  an  account  via  your  FB  posts.

         •  You  can  create  a  new  revenue  stream  for  yourself  via  the  15%  share  of  subscripCon  revenue  you  will  generate  simply  by  publishing  occasional  posts  on  your  FB  page.       Example:  post  on  FB  page  of  the  “English  Is  

Fun”  group  (2.5m  fans),  integra?ng  a  free  Premium  Pass  for  access  to  English  ACack!  

What  do  I  post?  Is  it  a  lot  of  work?          

•  What  you  post,  and  how  oaen,  is  enCrely  up  to  you.            

   •  If  you  prefer  to  use  the  Posts  we  prepare  every  week  to  promote  the  Free  Trial  Content  of  the  week,  we  can  send  that  visual  to  you  every  Monday.  All  you  need  to  do  is  to  publish  that  image,  adding  in  a  few  words  and  the  Affiliate  url  link  we  will  provide  you  with.  The  whole  process  takes  seconds.        

   •  Otherwise,  you  can  make  up  your  own  posts  and  publish  them  on  your  own  schedule.    

   •  We  can  make  up  specific  links  to  test  the  effecCveness  of  discounted  subscripCon  offers  and  different  free-­‐trial  periods.  The  data  for  each  of  these  will  be  reported  separately  on  your  Affiliate  Amin  dashboard.  

 

Example  of  a  standard  weekly  Free  Trial  Content  post  with  a  link  back  to  the  EA!  site.  

When  a  FB  Affiliate  Campaign  is  set  up,  you  can  see,  online  on  our  site  and  in  real  Cme:                            

     •  All  accounts  created  by  people  having  created  a  User  Account  on  

www.english-­‐a]ack.com  with  the  link  in  your  posts  •  All  subscripCons  purchased  and  revenues  generated  by  subscribers  having  created  

a  User  Account  via  that  link.    

 Total  transparency  

For more information, and to discuss which Facebook Affiliate Campaign configuration is right for you, contact:

Paul  Maglione  Co-­‐founder,  English  A]ack!  Twi]er:  @paulmaglione  E-­‐mail:  paul.maglione@english-­‐a]ack.com  Phone:  +33  6  12  76  60  23