Generating Direct Sales Through the Internet Making Yourself Visible, SEO and the Role of Your...

Generating Direct Sales Through the Internet

Making Yourself Visible, SEO and the Role of Your Company Website

Agenda

Finding Parts on the Web: The Consumer Journey

A Quick Look at How Google Prioritizes Results

3 Things You Can do in Less Than 1 Day

Full Transformation: Streamlining Your Website

Tools to Manage it All

What PartCycle is Doing for Suppliers

2015 Copyright PartCycle Technologies, LLCPARTCYCLE MARKETPLACE

The ConsumerJourney Starts

on the Webauto parts supplier

• Vehicles have parts and parts will fail

• Vehicle repair needs are often unexpected and unplanned

• When consumers need to make a purchase they use internet search engines to start their buying process

• Many parts suppliers fail to present themselves well on the web

• There is huge opportunity for differentiating your business

Consumer Realities


Consumer Realities – They’re looking for you!

Source: Understanding Consumers’ Local Search Behavior, Research by Google | Read more in the full report


https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

Consumer Realities – They want to buy

1 in 3 consumers perform a search on a smartphone before visiting a store

50%of consumers visit a store within a day of

their local search

91% of small business websites aren’t

optimized for mobile


Consumer Realities - They want specifics

Source: Understanding Consumers’ Local Search Behavior, Research by Google | Read more in the full report


https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

Understanding GoogleSearch Results

What Matters to Google?

PRE

QUA

LOC CON

OPT

TRU

Google ranking is a combination of

many factors

On-the-page + Off-the-page


What Matters to Google?

PRE WEB PRESENCE QUATECHNICAL

QUALITY

LOC LOCAL CONCONTENT

OPTTECHNICAL

OPTIMIZATIONTRU TRUSTWORTHINESS

OFF-THE-PAGE ON-THE-PAGE


Let’s take a look….

Improving Your Rank: Three things you can do in less than a day

1 2 3

Claim your

Google+

Visit www.google.com/+/business/

Page

Claim your Business or Create Your Page

1

2

Verify your address and provide more information (Hours, Contact info, etc)

3


Ask forReviews

From Customers

THANK YOU FOR YOUR PURCHASE!

If you were happy with our service, please write a review on our Google+ page and let everyone know!

www.google.com/+PartcycleNet1


Perform an

Auditof Your Website

Ensure your website displays the information users are looking for:

• Location

• Business Hours

• Phone Number

• Directions to Your Business

• Link to Google+

Make sure all of this information is clearly displayed near the top!


Full Transformation: What to do with Your

Company Website

WHAT YOUR WEBSITE SHOULD AND SHOULDN’T BE

Informative about your business (address, phone number, hours of operation)

Up-to-date Information

Modern, Clean Design

Mobile Friendly

Outdated

Don’t use images that aren’t visually appealing

Don’t bury information

If you can’t do it well, don’t do it at all


“It's actually better to have no website at all than to have one that makes your business look bad.”

-Entrepreneur Magazine


Going all the way – Technical SEO

Download the full SEO Periodic Table from searchengineland.com


http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2015.pdf

The PartCycle Site Optimization Toolbox

www.seositecheckup.com

www.google.com/analytics

www.google.com/webmasters/tools

www.serpfox.com


Here are a few things we’ll be doing for you with the PartCycle Marketplace

We’re going all the way, and bringing you with us!

We’re optimizing part pages, all the time

We won’t stop, even if we achieve SEO perfection

PartCycle is built to drive customers directly from search results to your parts

We always stay up-to-date, if something changes- we will change with it


We’re Great at Search


We’re tying your supplier profile into our technical SEO

Our supplier rating system will be tied directly into Google Marketing your parts is our business,

so we have a huge budget going directly to online advertising

Our site will focus on improving your Presence &Trustworthiness

We’re Great at Online Presence



We’re building modern integrations that are simple to implement

You won’t find an easier experience, anywhere on the web

PartCycle is building a seamless experience on all devices

2015 Copyright PartCycle Technologies, LLC

Our software development process let’s us build new features quickly

PARTCYCLE MARKETPLACE

We’re Great at Amazing Technology

Thank you for attending!

Learn more about us or sign up for our Beta Program at http://partcycle.net

For additional information, send us an email at [email protected]

Generating Direct Sales Through the Internet Making Yourself Visible, SEO and the Role of Your...

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