Generate Your Business Idea (GYB) training

package

Session objectiveAt the end of the session participants are able to

• describe the objective, target group and components of the GYB training package

• develop a strategy to market the GYB package

Contents• What is GYB• History• Programme objectives• Target group• Components of GYB• Training delivery• Contents of the GYB training package

• GYB is a business idea generation package for potential MSMEs

• GYB provides knowledge and skills to identify ideas business ideas and to select the most appropriate business idea

• GYB enables potential entrepreneurs to find out whether they are right persons to start an own business.

What is GYB ?

Program history

Developed in 1998, by ILO-SIYB Southern and Eastern Africa project to further complement the SYB training package and to assist potential small-scale entrepreneur to generate feasible business ideas.

Program Objectives

The objective of the GYB training intervention is to enable potential entrepreneurs to generate and analyze business ideas and to select a business idea that can be subsequently developed into a business plan during SYB training.  GYB training is very closely linked to SYB training. The GYB training intervention should not be considered a stand-alone exercise because without follow-up SYB training, the GYB training effort is likely to be futile.

Target Group• Potential Entrepreneurs that are eager to start

their own business operations but lack a feasible business idea

• Ability to read and write• Ability to do the basic calculations• Wilingness to pay for the training

GYB training cycle

Training

MarketingSelection

Training Needs

Analysis

Monitoring &Evaluation

Follow-up

Customers

Standard GYB time tableDay Day 1 Day 2 Day 3

Theme of the day Are you the right person to start a business?

Generate your own business ideas

Analyze your business ideas and select the best one

08:0010:00

Introduction

Overview of various business ideas generation techniques

Brainstorming

Overview of various business idea analysis techniques

Idea list screening

Tea break10:1512:30

What is a business idea

Assessment of your personal entrepreneurial characteristics Structured brainstorming

Field researchor:

SWOT analysis

Lunch break13:30

15:00

Personal strengths and weaknesses analysis

Abilities and experiences assessment

Field visitor:

Generating business ideas from the analysis of your own

environment

Completion of the Business idea forms and personal Action Plans

Tea break15:15

17:00 Analysis of the

type of business most suitable for you

Field visit continuedor:

Using experience to generate your own business ideas

Closing

Evening Preparation of personal idea lists