Ch. 24 – Interactions of Life Sec. 3 – Interactions within Communities 7 th Grade Science Saint.
Generate One Page Plan within 30 Sec
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Copyright © 2015. SEHA Consultancy Services. All rights reserved.
SEHAAnalysis and Recommendation By -
SEHA Consultancy Services
How SEHA Consultancy Services can help you ?
Just input your business figures and within a minute, SEHA Consultancy Services will generate the Business Plan for your Organization detailing:
- What are your strength and weakness as per Industrial Sectors ?- Which products are performing and what could be your growth forecast for next 3
years ?- How is your channel utilization and how could you grow further ?- Perception – Price positioning w.r.t your competitor ?- 5 Ps analysis and improvement areas?- Your Growth Sectors- One page Plan.
We provide such services free of cost and all your information is confidential with absolutely no access to others users.
Next slides are the actual report generated from SEHA Consultancy Services website.
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Copyright © 2015. SEHA Consultancy Services. All rights reserved.
FY'2014 Market Analysis
Market Share
Sector Competitor Name
30% Residential KOTRailways REDCommunity POS
10% Textiles BLAResidential WOS
NAM0% Office MAN
Mining SOSHotel TES
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Growth Phase FY'2008 - FY'2017
FRCST(Note: All above mentioned values are x 1 Million)
Growth Market : ¤ ATB (CAGR: 25.99%) ¤ MAT (CAGR: 12.25%)
Declining Market : ¤ SOS (CAGR: -5.77%) ¤ MAT (CAGR: 12.25%)
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Path To Market Utilization
Comments : ¤ Focus on Sales capability, network reach and profitability. ¤ Focus on GOEM segment by forming key accounts, low cost solutions. ¤ Focus on improving distributors capability to increase market penetration.
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Perception - Price Positioning
Comments : ¤ MAN is well positioned. ¤ HH need to invest in 5Ps to drive the growth. ¤ HH is targeting Growth by lowering price.
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5'P AnalysisStrong Strong
Focus Area : -Complementary Products / offers-Brand Message
Focus Area : -Forward Integrations-Channel Capability
H2Product
Focus Area : -Brand Promotion-Market Segmentation
H1Place
Focus Area : -Value Benefits-Price performance alternatives
L3Target Market
Focus Area : -Logical distributor channel-Product messaging
L2Price
L1Promotion
Weak Weak
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Competitive Positioning
Comments :
¤ HJK 5Ps is helping them grow.¤ SEHA is struggling to grow
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Growth Chart
1095 x 1 Million SGD Mining
25 x 1 Million
SGD
Target Growth
Market Potential1095 x 1 Million
SGD
1070 x 1 Million SGD Office
40 x 1 Million SGD
1030 x 1 Million SGD Industrial
30 x 1 Million SGD
Exsisting Market
Potential1000 x 1
Million SGD
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SummaryGrow by 3.16% in next 18 to 24 months
Market DescriptionMarket Size 1000Market Share 30.00%Product Family 3CAGR -2%
Sr. No.
Competitor Potential Entrance
1 MAN NBG2 HJK FHK3 HH FUKL
Path To MarketImprovement Area Focus on Sales
capability, network reach and profitability.
Improvement Area Focus on GOEM segment by forming key accounts, low cost solutions.
Improvement Area Focus on improving distributors capability to increase market penetration.
Competitors PositionMAN is well positioned in the market.
5 P's Action PlanRefer slide 6
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Sector GrowthFocus Sector Top 3 Sector
PotentialIndustrial 38.46Office 34.62Mining 26.92
Key IssuesNo Brand awareness (Products)Missing Sizing Software supportNo Brand awareness (Products)
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Contact Information
Please feel free to contact Seha Consultancy Services for any queries.
Log on your query on 'Contact Us' tab or drop a mail to following email id: