Generate high quality B2B leads and boost brand awareness...
15
Generate high quality B2B leads and boost brand awareness with TrustedTargeting
Transcript of Generate high quality B2B leads and boost brand awareness...
Generate high quality B2B leads and boost brand awareness with TrustedTargeting
Page 2
AGENDA
1. Why TrustedTargeting?
2. TrustedTargeting packages
3. Ad formats
4. Your contacts for TrustedTargeting
Page 3
MOBILE FIRST & MULTICHANNEL
Your B2B target group is mobile,
constantly online and moves in
enviroments which are not
„traditionally B2B“ (such as Social
Media).
How do you find out what channels
your target group is active in and how
to reach them there?
TOFO & SMARKETING
Modern marketing departments hold
a key position in the sales funnel,
steer data driven lead generation and
care constantly for maximum brand
awareness.
How do you ensure a continuous
generation of high quality leads and
uphold high brand awareness among
your target group?
ROI & TEST + LEARN
Marketing budgets face increasing
efficiencty pressure and have to
deliver transparent results.
Additionally new potential channels
have to be tested fast.
How do you find out quickly and with
little risk what channels do in fact
deliver relevant results?
3 trends influence your marketing
How do you respond to the following questions
affecting your business?
Page 4
REACH HIGH QUALITY TARGET
GROUPS ANYWHERE ONLINE
Generate high quality leads in
compliance with data privacy
regulation. Boost your brand
awareness by reaching valuable B2B
audiences from the world‘s leading
trade shows anytime in the world‘s
largest ad networks with minimal
spreading loss.
EASY START AND
PROFESSIONAL SUPPORT
Your own B2B online marketing
campaign can start within 5 working
days. Your campaign is run by
experienced digital marketing experts
and you always have a personal
contact at your side.
TRANSPARENT, FAST AND
MEASURABLE RESULTS
You can track your campaign‘s
results anytime in your personal
dashboard. Your campaign manager
continuously optimizes your
campaign for optimal results.
One possible answer: TrustedTargeting
Generate high quality B2B leads quickly, easily
and measurably
Page 5
AGENDA
1. Why TrustedTargeting?
2. TrustedTargeting packages
3. Ad formats
4. Your contacts for TrustedTargeting
Special offer for Messe München exhibitorsPromote your presence at the show before it has even started!
Exhibitor
package
Lead
generation
Brand
awareness
Agency
package
Inclusives
& Add-ons
• 1,000 Clicks
• 3 banner formats
• Targeting based on trade show/industry
+ region
Exhibitor package
€ 2,199
Page 6
Packages for campaign goal lead generationGenerate leads from the audiences of the world‘s leading trade shows
• 1,000 Clicks
• As many banner formats
as you like / deliver
• Targeting based on
trade show/industry
+ region
Starter
€ 2,499
• 1,500 Clicks
• As many banner formats
as you like / deliver
• Targeting based on
trade show/industry
+ region
+ industry segment
Premium
€ 3,799
• 3,000 Clicks
• As many banner formats
as you like / deliver
• Targeting based on
trade show/industry
+ region
+ industry segment
+ job role
Advanced
€ 6,999
Page 7
Exhibitor
package
Lead
generation
Brand
awareness
Agency
package
Inclusives
& Add-ons
Boosting brand awarenessPromote your video and and place yourself in premium ad space
• 50,699 YouTube views (TrueView)
• 13,244 Facebook Views (full view)
• 11,367 Instagram Views (full view)
• Targeting based on
trade show/industry
+ region
Video package
€ 4,999
• 315,000 total impressions
• Fixed placements can be booked
based on channel and topic (e.g.
Business Section of leading news
sites)
• Targeting based on
trade show/industry
+ region
+ industry segment
Premium Programmatic
€ 10,499
Page 8
Exhibitor
package
Lead
generation
Brand
awareness
Agency
package
Inclusives
& Add-ons
Special agency packagesOffer your clients access to high quality B2B audiences
• Agency bonus for all click and view
packages for your client
• Invitation to exclusive agency events
and trade show tickets for you and
your clients
• Your own account manager
Agency partnership
Contact us!
• Commission on bookings generated
through your client
• Invitation to exclusive agency events
and trade show tickets for you and
your clients
Sales partnership
Contact us!
Page 9
Exhibitor
package
Lead
generation
Brand
awareness
Agency
package
Inclusives
& Add-ons
Inclusives and possible add-onsWe’re happy to support you with extra services around your campaign
• Realization and continuous
optimization of your campaign on
behalf of digital marketing expert
• Personal online dashboard with most
important campaign KPIs always
accessible for you
• Personal contact for questions around
your campaign
Included in all packages
• Extra ad budget in order to extend /
prolong your campaign
• Banner creation
• Landing page audit
(based on B2B digital marketing best
practices)
• Landing page creation
• Online marketing strategy consulting
• Customer Journey Management
consulting
• Express setup of your campaign
(„overnight delivery“)
Can be booked as add-on
Page 10
Exhibitor
package
Lead
generation
Brand
awareness
Agency
package
Inclusives
& Add-ons
Page 11
AGENDA
1. Why TrustedTargeting?
2. TrustedTargeting packages
3. Ad formats
4. Your contacts for TrustedTargeting
Page 12
FORMATS FOR
SOCIAL MEDIAINSTAGRAM, FACEBOOK, LINKEDIN
• Place ads among your TrustedTargeting
campaign‘s target group
• Sender of ads:
Respective TrustedTargeting social channel
What we do for youWhat we need from you
Social ad banner sizes
• 1200 x 628 px
• Non-animated only
No text on banner, but extra text for ad
possible (headline + sub-headline,
see right)
File types: JPG, PNG
(maximum 150 KB)
Page 13
FORMATS FOR
DISPLAY & PREMIUM
PROGRAMMATIC
• Set up Display and/or Premium
Programmatic campaign
• Possible channels for Premium
Programmatic:
What we do for youWhat we need from you
Display & Premium Programmatic baners
• Minimum sizes we need:
• Skyscraper: 120 x 600 px
• Inline Rectangle: 300 x 250 px
• Leaderbord : 728 x 90 px
• For optimal reach additionally
• Billboard: 970 x 250 px
• Halfpage: 300 x 600 px
• Or any standard size from this
Google overview (link)
Can be animated or non-animated
File types: GIF, JPG, PNG
(maximum 150 KB)
• Automotive
• Consumer Electronics
• Family
• Film & Entertainment
• Finances
• Food
• Women
• Games
• Health
• IT
• Career
• Lifestyle
• Millennials
• Small- & Medium-Enterprises
• Sustainability
• News
• Politics
• Production & Technology
• Travel
• SciTech
• Sports
• Telco
• Business
Page 14
FORMATS FOR
VIDEOYOUTUBE, FACEBOOK, INSTAGRAM,
• Play your video among target group of
TrustedTargeting campaign
• TrueView based view billing on YouTube
• Full video view based billing on Instagram,
Facebook, LinkedIn
• YouTube video can be sent from client
channel or TrustedTargeting channel
What we do for youWhat we need from you
Facebook, Instagram, LinkedIn
• Video as file (16:9 format, maximum 15
sec length recommended)
• Instagram Story: 9:16 format
YouTube
• YouTube video link
• Maximum 30 sec length recommended
Seite 1
Your contacts for TrustedTargeting
Susann Seidemann
Head of Sales
jl.medien e.K.
+49 89 66 61 66 77
Kenan Kanmaz
Senior Performance Marketing Manager
Messe München GmbH
+49 89 949 20912
