General MillsGeneral MillsShane McNamara

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History of General MillsHistory of General Mills

General Mills started in 1856 as a flour company in Minneapolis Minnesota. General Mills produces mostly cereal and a study showed that at every American has at least one general mills product when they go grocery shopping.

ProductsProducts

Boo Berry, Count Chocula, Cocoa Puffs, Cinnamon Toast Crunch, Franken Berry, Cheerios, Lucky Charms, Trix, Wheaties, and Reese’s Puffs.

Pictures of ProductsPictures of Products

LocationLocation

General Mills is located in Golden Valley, Minnesota outside of Minneapolis. 29,500 people work for General Mills has of 2008. General Mills was founded in 1866.

CEOCEO

The current CEO of General Mills is Ken Powell. He has been the CEO since September, 2007. The current stock price for General Mills is $58.73.

CompetitionCompetition

Two major competitors of General Mills are Kellogg’s and Post. Both companies make cereal.

SuccessSuccess

General Mills has had much success since its creation. General Mills made 13.6 billion dollars in revenue in 2008 alone.

1. Sell everyday products2. Appeal to the consumers wants3. Produce quality products

Slogans and AdvertisingSlogans and Advertising

Two current slogans include their coo coo for cocoa puffs and their magically delicious for their Cocoa Puffs and Lucky Charms products.

General Mills recently changed all of their products to whole grain which was a smart advertising move.