General Electrics Imba b Group Mmi

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General Electric CompanyI MBA B

GROUP 9


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TEAM MEMBERS

Evelyn Joseph 13020841075

Nicole Andrea Dsilva 13020841089

Taranpreet Kaur 13020841113

Siddhiqui Zeeshan 13020841104

Manish Watharkar 13020841083

Arun K.S 13020841118


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INTRODUCTION

It would be easier to name all the states in Americathan to name all the SBUs that GE operates.Established in the year 1878, GE is one of theworlds largest organizations & is also one of theearliest companies to be listed on the StockExchange.

Today we explore the Market Share, Growth,competitors and the industry around whichGeneral Electrics operates.


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THE G.E HISTORY


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LIST OF SBUs

GE Consumer & Industrial GE Consumer Finance GE Energy GE Engine Services, Inc. GE Equipment Services GE Fanuc Automation North

America, Inc. GE Financial AssuranceHoldings,Inc. GE Franchise Finance Corporation GE Global Research GE Healthcare GE Infrastructure GE Money GE Osmonics Transport International Pool Inc

GE Sea Co SRL GE Security GE Small Business FinanceCorporation GE Supply GE Transportation General Electric Mortgage InsuranceCorporation Gen worth Financial Global Nuclear Fuel - Japan Co., Ltd. HPSC, Inc. Instrumentarium Dental MRA Systems, Inc. NBC Universal, Inc. GE Insurance WMC Mortgage Corp.


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SWOT ANALYSIS OF GE

Brand value

Strong presence in global market

GE has robust R & D facilities

Strong work force

Harnessing energy from resources such

as wind, oil, gas & water

Has a huge Debt-Equity ratio

Underperforming Energy Sector

Threat to flexibility

Positive outlook of U.S. healthcare system

Expansion into Russian healthcare market

Demand for Commercial Airline

Energy Sector

Intense Competition

Increased IT risk

Financial Crisis

Media Depiction


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BCG MATRIX OF G.E

ENERGYOIL & GAS

HEALTHCARE

ENERGY FINANCIAL SERVICES

AVIATION FINANCIAL SERVICES

IT SOLUTIONREAL ESTATE

ENTERPRISE SOLUTION

AVIATION, TRANSPORTATION

FINANCE, GE MONEY, NBC

INSURANCE

CONSUMER & INDUSTRIAL PLASTICS

M

A

R

K

E

T

G

R

O

W

T

H

RELATIVE MARKET SHARE


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GE Home and Business Solutions

The GE Home and Business Solutions was established on 1

August,2007.

CEO-Charlene T. Begley

Sub units GE Appliances

GE Lighting

GE Intelligent Platforms


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GE Appliances

GE appliances was started in 1907.

Since then, it has been providing solutions to most of the

household needs with its varied range of products.

1) Refrigeration

2) Cooking

3) Home laundry

4) Household products


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GE Lighting

GE Lighting was founded in 1911.

Provides Lighting solutions to offices,

Retail, Roadway and streets, industriallighting, stadium lighting etc.

Uses LED, CFL, Linear Fluorescent

technologies in its products.


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GE Intelligent Solutions

A subsidiary of GE Energy which was

founded in 1987.

It includes Control and CommunicationsSystems, Industrial Software, and Military

and Aerospace.

It makes Automation hardware andsoftware, embedded products


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Market and Growth

In 2012, Revenue of H&BS was $7.96 million.

It has taken many initiatives to make its products environment

friendly.

On June 6, 2011, GE announced that it has licensed solar

thermal technology from California-based eSolar for use in

power plants that use both solar and natural gas.

With its initiatives, it has resulted in more than 70 green

products.

With these efforts, it has earned a revenue of $25 billion.


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LIST OF COMPETITORS

Citigroup Inc. # 26 (multi-national financial servicescorporation HQ Manhattan NYC)

Koninklijke Philips N.V # 66 (multi-national engineering

and electronics conglomerate HQ Amsterdam)

Siemens AG # 47 (multi-national engineering andelectronics conglomerate HQ Munich & Berlin)

Emerson Electric Company # 123 (producer & providerof engineering services HQ Ferguson, Missouri)


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LIST OF COMPETITORS

Sony Corporation # 87 (Multinational conglomeratecorporation, HQ Tokyo)

United Technologies Corp. (manufacturer of high-technologyproducts, HQ Connecticut )

Caterpillar Inc. # 42 (manufacturer of heavy equipment, HQIllinois)

Mitsubishi Heavy Industries, Ltd # 299 (manufacturer of heavyequipment, HQ Tokyo)

Komatsu Ltd. (manufacturer of heavy equipment, HQ Tokyo) Universal Electronics Inc.

Whirlpool Corporation(manufacturer of householdappliances, HQ Michigan)


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CONCLUSION

General Electric is one of the worlds most diverse companies,

dabbling in virtually every industry under the sun. It builds

and operates nuclear reactors, while its consumer finance arm

ranks as one of the biggest financial services companies in the

nation.

GE is also the parent company of the NBC television network.

With so many subsidiaries offering so many different products

and services, its a no brainer as to why it is necessary that the

company focuses on the businesses it operates which onesto focus on and which ones to abandon.


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General Electrics Imba b Group Mmi

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