GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS Commercial Districts’ policy experience in the...

GENERAL DIRECTORATE TRADE, FAIRS AND MARKETS

Commercial Districts’ policy Commercial Districts’ policy experience experience

in the Lombardy Regionin the Lombardy Region


Goals and Strategic ContextGoals and Strategic Context

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COMPETITIVENESS OF TRADE ENTERPRISES

URBAN REVITALIZATION

Work in progress:

Building and strengthening of a territorial policy, which aims at sustainability and responsibility and integrates

actions of every involved subject , respecting the different roles.


The role of the regional The role of the regional administration administration

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1. Fostering (Approving an application and co-financing it)

2. Assistance and support

Setting of regional common standards and instructions as well as benchmarking operations that help the reinforcing of the new organization.


Project milestones: Project milestones: from the start to from the start to nowadaysnowadays

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In 2007

Oct 22: Roll-out meeting for the Trade Districts concept

In 2008

Jul 24: Approval of the criteria for the Districts’ 1st call for proposals

Jul 08: Approval and publishing of Districts’ 1st call for proposals

In 2009

May 06: Approval of the criteria for the Districts’ 2nd call for proposals

May 07: Ratification of the 1st final list of Districts

May 08: Meeting on Districts 1st call results

May 25: Approval and publishing of Districts’ 2nd call for proposals

Oct 14: Ratification of the 2nd final list of Districts

Oct 22: Seminar on Districts 2nd call results

Oct 28: Publishing of the list of the officially recognised Districts

Nov 09: Districts Laboratory start-up and presentation Districts’ 3rd call.

In 2010

Jan 30: Deadline for the Districts’ 3rd call and International Conference


The results of the first calls for proposalsThe results of the first calls for proposals

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231 admitted municipalities totalling:

about 3,8 million residents more than 64.000 trade activities

(small, medium and large surface)

about 6 million squared meters total sales area


primo bando

64.040.854

secondo bando

35.939.960

Financial DataFinancial Data

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INVESTMENT AMOUNTIn two Districts calls for

proposals

99,98 99,98 MILLION EuroMILLION Euro

Financial leverage

43,6

25,0

20,4

11,0

0

10

20

30

40

50

60

70

primo bando secondo bando

Milioni

contributo RL

proponente


Strengths of DistrictsStrengths of Districts

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Integration between different municipality policies

Larger partnership (in political and financial terms)

Medium and Long-term vision and strategy

Orientation towards dynamic development

Flexibility and self-government of trade public rules

Measurability of results


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Location of City Town partecipantsLocation of City Town partecipants


PartnershipPartnership

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Associations of traditional shopkeepers(obligatory sharing)

Chambers of Commerce

Other Local Authorities and Agencies

Modern retailers and Shopping centres

Other sectors’ operators and no profit actors

Private sector (i.e. banks)


The Regional Decree 10397 dated 2009, The Regional Decree 10397 dated 2009, Oct 28 Oct 28 “Detailed rules defining territorial “Detailed rules defining territorial

boundaries of Commercial Districts”boundaries of Commercial Districts”

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“Commercial District” = connection between municipalities and other organizations which enables citizens, enterprises and social organizations to consider trade activities as the first factor of integration and exploitation of the territory resources, in order to improve the urban area quality and its competitiveness. Urban Commercial Districts (DUC): commercial districts developing in the territory of a single Municipality; (for each Province main town only DUC is admitted)Joint Inter-Municipalities Commercial District (DiD- “Distretto diffuso di importanza intercomunale”): commercial districts including several small municipalities


The Regional Decree 10397 dated 2009, The Regional Decree 10397 dated 2009, Oct 28Oct 28

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- The Region creates a special list of districts divided in two parts : Urban Commercial Districts (DUC) and Joint Inter-Municipalities Commercial Districts (DiD). -The Region enters every District, which benefited from the regional co-financing tool, in the above mentioned list as well as every other subject who asks for its inclusion in the list (without a regional co-funding).

-Municipalities, usually every 3 years, provide the Region with news about the endurance of the requirements that allowed the construction of the districts, the activities carried out and the achieved results.


A strategic toolA strategic tool

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The regional laboratory for Districts

As a supporting tool for Districts’ implementation and tangible results

production.


ObjectiveObjective

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Encourage the construction and maintenance of a professional network

for cooperation among actors

A place to stimulate energy, resources and creativity of single territories, sharing a

common methodology


Three guidelines of strategic Three guidelines of strategic interventionintervention

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Evaluation of collected results and performance analysis (institutional goal)

Support and assist Districts’ activity and their development (procedural goal)

Theoretical structuring and modelling of the policy experiences (long-term goal)


1) Shared results evaluation and 1) Shared results evaluation and performanceperformance analysis analysis

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Effectiveness of each district with respect to regional policies

Systematic check of performance indicators: overview of the program progress Analysis of customer satisfaction about Districts program


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Comparisons and competition among Districts

Strategical training

Training operative and management for managers and stakeholder of districts

Support for common services’ start-up

22) ) Support and assistance for the Support and assistance for the local level Districts’ implementation local level Districts’ implementation

and developmentand development


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Defining the policy development

Construction of patterns of analysis Individuation of best practices Communication Scientific and Operative Meeting Enact an international scientific network

3) 3) Experience interpretation, Experience interpretation, modelling and scientific modelling and scientific

considerations on the policy considerations on the policy


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Operative instrument of workshopOperative instrument of workshop

Gradual and flexible activation of many needs adaptive tools and best conditions for their introduction.


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the “social network” of Districts

Encourage network development and tight communication between actors involved of Districts Its role is central for the community of managers and stakeholders

The site will be on-line for the date of interview – 21/01/2010

1) Website1) Website


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Modeling, summary and periodical check :

o Performance indicatorso Structural indicatorso Management indicators

Territorial analysis of satisfaction and perception about initiatives, focus group and surveys

We have already conducted an investigation of the management of district

2) 2) Monitoring of indicatorsMonitoring of indicators


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Periodic report and annual price for the best performances

Encouraging the practice of benchmarking and pushing for positive and virtuous competition.

3) Public 3) Public instruments of instruments of benchmarkingbenchmarking


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4) 4) Workshops and meetings among Workshops and meetings among DistrictsDistricts

Collective and comparative education about key issues for the analysis and maintenance of districts

(Models of governance, real valorization of partnership, highlights of the districts territory, focus about strategy and coherent programs, …)

First meeting: 03/12/2009Second meeting: 20/01/2010


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DIRECTProviding the districts with credentials of education suppliers … for the creation of a lombard centre for excellence

INDIRECT

Educational Tour, staff exchange

2 Educational Tour of 2007 (UK, Barcelona) and 2009 (Lyon and Bilbao)

5) Educational 5) Educational instrumentsinstruments


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SCIENTIFIC MEETINGS AND NETWORK BETWEEN EXPERTSTo encourage the theoretical modelling and classification

PUBLICATIONSDiffusion of case histories in Lombardy Region, promotion of a working method chosen for dissemination of Commercial Districts issues.

6) 6) Scientific examinationScientific examination


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TECHNICAL SECRETARIAT OF LABTECHNICAL SECRETARIAT OF LAB

++

COMPANIES AND INSTITUTIONS COMPANIES AND INSTITUTIONS OF REGIONAL SYSTEMOF REGIONAL SYSTEM

++

SCIENTIFIC STEERING COMMITEESCIENTIFIC STEERING COMMITEE

Plan and staffPlan and staff

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