General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels ....

31
General Criteria for Spa and Wellness Hotels Essentials and operating requirements for planning spa areas and the differences between Europe, Asia & the USA. Annika Jackson Managing Director Raison d'Etre raisondetrespas.com

Transcript of General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels ....

Page 1: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

General Criteria for Spa and Wellness Hotels Essentials and operating requirements for planning spa areas and

the differences between Europe, Asia & the USA.

Annika Jackson Managing Director Raison d'Etre raisondetrespas.com

Page 2: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

Enhancing wellness in a sustainable and profitable framework, while developing

people to their maximum potential.

Page 3: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

IT ALL STARTED WITH…

SONEVA FUSHI, MALDIVES

LATER SIX SENSES

Page 4: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

ANOTHER FIVE MALDIVIAN SPAS …

HILTON RANGALI

MALDIVES FIRST OVER WATER SPA

Page 5: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

THEN CAME AMAN…

Amanpuri opened in 2001, then another 15 spas

Page 6: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

TAJ JIVA SPAS…

Created the Taj Jiva Grande brand and built the Taj spa division.

Page 7: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

SPA BRANDS CREATED

Page 8: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

ANOTHER 100 PROJECTS IN 60 DIFFERENT COUNTRIES

Four Seasons - Doha Atlantis the Palm - Dubai Capella Auriga Spa - Singapore Taj Jiva Wellington Mews Club - Mumbai One & Only St. Geran - Mauritius Orient Express Nazarenas - Peru Cascades Spa - Egypt LivNordic Spa - Stockholm The Seari - India Kempinski the Spa - Bangkok Amangani - USA Four Seasons Bosphorous - Turkey Anassa - Cyprus And many more…..

Page 9: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

ANOTHER CLAIM TO FAME

#1 in Travel + Leisure World’s Best Awards Destination Spa 2007 & 2009

Page 11: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

EUROPE / ASIA / USA Spa differences

Page 12: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

EUROPE ASIA USA

NAKED CLINICS BATHING KUR INDIVIDUAL KNEIPP ACTIVE LUXURY

CLOTHED ASHRAMS MEDITATION SPIRITUALITY INDIVIDUAL NATURE MALLS BRAND

VERY CLOTHED BOOT CAMP MEDITATION SPIRITUALITY COMMUNITY NATURE NEW & BEST ULTRA LUX HIP

Page 13: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

EUROPE Lanserhof Viva Myer Clinic Nordic Spa & Fitness – Liv Nordic Caudalie Spa

ASIEN ChivaSom Jiva Spas Kamalya Ananda Six Senses

US Miraval Mii amo Spa Montage Equinox Spa

WELL KNOWN EXAMPLES

Page 14: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

Hotels worldwide are increasingly finding that spas can drive Guest bookings, with nearly half of the

respondents in a 2012 global survey stating that the existence of a spa is an important factor in

selecting a hotel.

Blue Paper: Emerging Global Spa Trends, Hilton Hotels & Resorts

Page 15: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

TRAVEL TRENDS

Europe

The fast-growing affluent and middle classes of BRIC countries can find a wider selection of their favourite foreign brands and cheaper prices in Europe due to high import taxes back home.

Asia

Luxury car brands are leveraging the popularity of luxury brands across Asia and making inroads in the hotel sector.

USA

Despite weak economic recovery, the US is expected to continue to experience growth in domestic and international demand for travel.

WTM Global Travel Trends report 2102, Euromonitor – download at www.gsws.org/resources

Page 16: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

EUROPE / ASIA / USA Spa case

Page 17: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

EXAMPLE

150 ROOMS 2 000 m2 SPA

WELLNESS GUESTS .

LivNordic Spa, Grand Hôtel Stockholm

Page 18: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

FOCUS

Page 19: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

SPA Decent retail

400m2 wet area

Practical treatment

rooms

Fitness Medium

LivNordic at Grand Hôtel Stockholm

Page 20: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

OPS

Vacation

Rules & regulations

Labor laws

Page 21: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

FOCUS

Page 22: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

SPA Small retail

150m2 wet area

Outdoor treatment

rooms

Fitness small

Page 23: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

OPS

6 day work week

Network is key

Loyalty

Page 24: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

FOCUS

Page 25: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

SPA

Big retail space

Luxurious (separate) wet areas

Large treatment

rooms

Page 26: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

OPS Limited vacation

Insurance Costs High

Few (but growing)

labor laws Network

is key

Fairness and

Equality

Page 27: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

FINANCIAL

Europe • Staff Costs 50-60% • Cost of Sales 10-15% • GOP 20% • Avg. Investment per m2 = 3K-7K

Asia • Staff Cost 10-30% • Cost of Sales 10-15% • Avg. Investment per m2 = 500-5K

USA • Staff Cost 30 – 45% • Cost of Sales 10-20% • GOP 25-35% • Avg.Investment per m2 = 2K-4K

Page 28: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

CONCLUSION

Page 29: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

You cannot cook European, Asian or American food with the same ingridients...for Spa’s the facilities you build will have similar features, however, they will differ in myriads of ways.....Tailor your spa and wellness center to the people you serve – this is why “We the experts exist and love what we do”

Page 30: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

The most important factor to take into consideration is not WHERE your spa is located but WHO will come. Understanding your target market, communicating to them through a clear concept, will ultimately decide your design.

Page 31: General Criteria for Spa and Wellness Hotels · General Criteria for Spa and Wellness Hotels . Essentials and operating requirements for planning spa areas and . the differences between

THANK YOU