You have the passion to

empower others.

We have the tools to help you do it successfully (and profitably).

T H E T R A N S F O R M A T I V E P O W E R O F M I C R O E N T E R P R I S E .

Financial independence is the ultimate form of empowerment. With it, individuals are able to make the types of choices that are in their own, and their families’, best interests. Without it, they can find themselves at the mercy of others who may force them to endure less than ideal, unsafe – even harmful – conditions.

Financial independence is often thought to best be achieved through post-secondary education. For some, however, that simply is not a realistic strategy - but microenterprise may be a viable alternative.

Microenterprise is typically defined as a small business with five or fewer employees, including the owner, that usually needs less than $35,000 to start. Because it encourages individuals to capitalize on existing talents and skills, microenterprise can represent a much faster path to financial independence than can pursuit of a “traditional” education, an objective that, for some, might be too difficult – if not impossible – to attain.

Don’t let the word “MICRO”enterprise mislead you into thinking these businesses are insignificant: The majority of all businesses begin as microenterprises and, according to the Association for Enterprise Opportunity (a national trade association for the microenterprise development industry), more than 87% of all private, non-farm employers in the United States are microenterprises.

Microentrepreneurs abound in our communities. They are the barbers, corner grocers, daycare providers, dry cleaners, restaurateurs and other proprietors that provide us with the products and services we need, and that we would not otherwise have easy geographic access to were it not for these microenterprises.

Perhaps most important, however, is that many of these microenterprises have lifted individuals – and entire families – out of financial distress. Microenterprise can transform individual lives and, in so doing, it can transform entire communities, making them safer, more livable and more vibrant places for all of us.

W E C A N H E L P Y O U T R A N S F O R M L I V E S

We are the Green-Campbell Group, a community-oriented, economic development consultancy with specialized expertise in microenterprise development. Since 2002, our proprietary Business Basics curriculum has been used to train more than 10,000 microentrepreneurs around the United States with impressive results that include outperformance of the national averages for measures like business sustainability beyond five years and average annual revenues generated.

Business Basics uses everyday language to impart the full complement of basic business concepts, including licensing and regulation; legal entity formation; primary and secondary market research; marketing and promotion; business development and sales; business and merchant banking; risk assessment and management; financial and operational management; taxes and tax credits; customer service; strategic planning; and goal-setting. Step-by-step instruction to help even first-time writers prepare a comprehensive and compelling business plan also is provided.

Business Basics is an affordable, effective way for you to establish a revenue-generating microenterprise development program within your new or existing organization. Please contact us to learn more.

The Green-Campbell Group, LLCInnovative, Results-Oriented Solutions for Community-Based Economic Development

WWW.THEGREENCAMPBELLGROUP.COM

INQUIRIES@THEGREENCAMPBELLGROUP.COM

(404) 245-8311

The road to entrepreneurial success

starts here

Business Basics

Presented by:

Your Organization’s Name

Used with permission from:

The Green-Campbell Group, LLC © 2001 – 2010. All rights reserved. Any copying or other reproduction of this material without the expressed written consent of the owner is strictly

prohibited by law.

In-depth instruction on the core business principles entrepreneurs

need to succeedB

usiness Basics

Developing a Mission Statement

Establishing Standards Measuring Success Business Legal Organization Naming Your Business Federal Employer ID

Numbers State Tax ID Numbers Licensing and Permits D-U-N-S® Numbers Equipment Needs Working Capital Creating Organizational

Systems Developing a Timeline Primary Market Research Secondary Market Research Market Analysis Evaluating Your Competition

Product and Service Definition

Promotional Strategies Internet Marketing Pricing Your Product or

Service Customer Service Sales and Business

Development Financial Statements Bookkeeping Taxes and Tax Credits Banking and Merchant

Banking Business Insurance Developing An Operating

Plan Planning for Change and

Growth Organizing and Writing Your

Business Plan or Grant Proposal

And much more…

Bus

ines

s B

asic

sUses everyday language

Better ensures comprehension by clients with diverse educational and professional

backgrounds

Business B

asics Learning and instructional tools

to enhance effectiveness

4

21

24

Quizzes to assess clients’ retention of the subject-matter

Self-study assignments to reinforce the lessons learned

Worksheets and templates to facilitate application of the

acquired skills

Flexible delivery platform

Or as a distance-learning option

Can be presented in

the traditional classroom

Bus

ines

s B

asic

s

Business B

asicsTrain-the-Trainer option

▪ Helps your organization’s personnel quickly become proficient with the curriculum’s learning objectives and the best ways to present it for optimal client results

▪ Supporting materials to aid in training and program administration

▪ On-going technical assistance

▪ Can be delivered at our site in Atlanta, GA, your site, or via real-time Internet webinar

▪ Typically conducted over two full days

▪ Please ask us for a quote

Bus

ines

s B

asic

sTen years of outstanding results that beat the national averages

▪ More than 10,000 entrepreneurs trained

▪ 1,500+ small businesses formed

▪ 71% formally organized

▪ 63% in business beyond five years

▪ 27% have annual revenues greater than $60,000

▪ 270+ net jobs created (jobs created versus lost; not including the business owner)

Business B

asicsWritten by a microenterprise

development practitioner with twenty years’ training and

technical assistance experience

▪ Continues to be actively involved in small business development

▪ Makes periodic updates to the curriculum to ensure it remains current

▪ Annually surveys organizations using Business Basics to track and measure client results

Bus

ines

s B

asic

sWhat clients are saying about

Business Basics

“I undertook Business Basics in my second year of business. At the time, there were no similar businesses for me to mirror, so every problem I encountered felt like I was reinventing the wheel. Business experts taught the classes and provided insights, wisdom and experience. Each week we were given homework assignments that corresponded to one or more business plan sections. I completed my assignments according to the suggested deadlines and, by the end of the course, I had completed my business plan.

Business Basics is amazing and was exactly what I needed. It helped me focus my vision and better understand numerous aspects of business ownership. Seven years later I still refer back to my Business Basics workbook. It has given me the direction and knowledge needed to manage and grow a viable, successful business.”

Adrienne SimpsonPresident, SmoothMooove Senior Relocation Services, Inc.

“As a small business owner without professional business training, I was intimidated by the research and analysis required to develop the marketing and financial sections of my business plan. Ultimately, that fear caused me to procrastinate and bypass those sections, rendering my plan incomplete for some time. Not only did Business Basics provide clear instructions on how to complete all sections of a strong business plan, it presented details on how to tackle those challenging sections in layman's terms. Business Basics enabled me to complete an effective business plan that has continued to be relevant and that I have continued to update over the past 6 years.”

Joey JohnsonOwner, Graphic Mechanic Design Studio, LLC

Business B

asicsAffordable purchase options to

meet your budget

By licenseDelivered on a

CD-ROM

Year 1 - $2,925

Year 2 - $1,950

Year 3 - $1,300

By the individual workbook

$65+ $12.70 shipping

Business Basics

Presented by

Your Organization’s Name

Used with permission from