General agency overview and credentials 2011

We represent in Russia the world’s largest marketing services company – Omnicom ! We are part of Omnicom Group Inc. – one of the biggest worldwide advertising

and marketing services companies, the recognised leader in EMEA

! Our global headquarters are in New York with regional headquarters in London, Singapore and Miami.

We are market leaders

•  As testament to the strength of our product we are ranked number one for the second year in RECMA’s new Network Diagnostics Report

•  We leverage our size, scale and media owner clout to drive the best deals for our clients

GLOBAL Billings in $m

EMEA Billings in $m

RECMA 2011

Media Branch / Owner Groups Points

1 OMD Group 154

2 Mindshare 146

3 Carat 144

4 MEC 144

5 Starcom 128

6 ZenithOptimedia 144

7 Mediacom 108

8 MPG 107

9 UM 106

10 Initiative 101

11 Vizeum 78

12 PHD 54

13 Maxus 48

14 Arena 32

RECMA 2010

OMD: a strong track record with global industry leaders

*Clients of Optimum Media OMD Group

Top 10 international clients in EMEA

Apple

Barilla*

Henkel*

Hewlett Packard*

McDonald’s*

PepsiCo*

PSA

Renault-Nissan*

Sony*

Vodafone

Key achievements in Optimum Media OMD Group history 1992 APR Media founded. Becomes a leading media agency, specializing in media planning.

1997 APR Optimum Media joins Omnicom, the world largest media investor and combined its buying power with international planning approaches and leading OMD tools.

2002 Agency develops into Optimum Media OMD Group.

2004 Office opens in St. Petersburg.

2005 MediaPlan, as part of TBWA operations, joined Optimum Media OMD Group.

2006 OPERA launched in June, bringing together the buying power of Omnicom’s media assets in Russia: Optimum Media OMD Group and OMD MD | PHD.

OPERA expands: major local agency Sorec Media combines buying volumes with Optimum Media OMD Group.

2007 AKAR names Optimum Media OMD Group the most creative media agency in Russia.

2008 M2M media service unit launched to handle clients of premium & luxury sector.

2009 Dmitry Dmitriev named “Media Manager of Russia 2009” in the Advertising industry.

OPERA expands. Independent local agencies APR Eurasia and Easy Media combine buying volumes with Optimum Media OMD Group.

2010 DaVinci media service unit launched.

OPERA expands. Optimum Media OMD Group and the MOV!E communication group form a strategic alliance.

2011 Dmitry Dmitriev inducted into the Russian Advertising Academy.

Company structure in Russia

Insights & Ideas (S

trategy & R

esearch)

OMD Media Intelligence

Strategy Department

Business S

upport

Administration ●

Finance ●

HR ● IT ●

Legal ●

Marketing & PR ●

Office Services

Media S

ervice B

rands

Capitalization &

Activation (B

uying) TV ● Print ● Radio ●

OOH ● Regional

OMD Admire

Optimum Media OMD Group size & scale provides negotiation strength and creates best opportunities for our clients

Rank 2010 Industry Shares 2010 Agency Brand

RECMA billings US$ mln Overall billings

2010 Overall billings

2009 Buying billings

2010

1 11,1% Optimum Media OMD Group 692 647 578

2 9,3% Starcom (incl. Starlink) 581 439 513

3 8,5% MEC 530 351 390

4 8,4% ZenithOptimedia 524 433 466

5 8,1% Vizeum 507 430 421

6 6,8% Maxus 425 304 425

7 6,5% MediaCom 410 390 253

8 6,2% Mindshare 388 431 210

9 5,9% MPG 368 307 286

10 5,6% MediaVest 348 316 296

11 4,9% OMD MD | PHD Group 308 277 208

12 4,8% Initiative 302 302 218

13 4,7% Carat 297 220 255

14 4,0% Dentsu Smart 253 211 215

15 3,4% UM 211 222 131

16 1,9% Arena MagicBox 116 97 90

Source: RECMA Global Billings Rankings 2010, June 2011

Strong client loyalty – highest ratings on the 2010 Vitality Index

Rating Agency Billings

10 ★★★★★★★★★★ Optimum Media OMD 12 269

Gro

up 1

9 ★★★★★★★★★ Starcom Russia 12 065 9 ★★★★★★★★★ Mediaedge:cia 10 527 8 ★★★★★★★★ ZenithOptimedia 12 623 5 ★★★★★ Vizeum 12 448

10 ★★★★★★★★★★ Allen Media 3 600

Gro

up 3

10 ★★★★★★★★★★ Media Instinct 2 249 10 ★★★★★★★★★★ Ad o’clock 1 973 10 ★★★★★★★★★★ MediaPlan 1 218 10 ★★★★★★★★★★ Media First Group 1 001 8 ★★★★★★★★ APR Media Services 2 856 5 ★★★★★ UM 3 927 5 ★★★★★ Starlink / Media Ways 1 724 3 ★★★ Mindshare russia 4 064 2 ★★ PHD 2 629 2 ★★ OMD Media Direction 1 985 2 ★★ Strategist Media 1 391

Source: AdIndex.ru, August 2011 http://adindex.ru/rating/2009/media_service/vitality_2010/index.phtml

We believe: In the Power of Ideas We promise: More, bigger, better ideas, more places, more often OMD. Insights. Ideas. Results

Russia’s Most Awarded Media Agency

AKAR Creativity Ratings: 2007- 2010

№ Agency 2007 2008 2009 2010 Total Points

1 Optimum Media OMD Group

163 31 22 25 241

2 Initiative 28 11 16 6 61

3 Media Direction OMD - - 20 - 20

4 Universal McCann - - 4 20 24

5 MPG - - 3 6 9

6 LBL Media 1 - - - 1

Source: АКАР

The brightest ideas in Russia Year Festival Award

2011 Golden Hammer 1 Silver

Kiev International Ad Festival 1 Silver

2010

Golden Hammer 2 Silver

Kiev International Ad Festival 1 Bronze

Bely Kvadrat 1 Gold

2009 Kiev International Ad Festival 1 Gold

Bely Kvadrat 1 Silver, 1 Bronze

2008 Moscow International Ad Festival Laureate Golden Hammer 2 Silver

2007

Cannes Lions National Diploma

Kiev International Ad Festival 1 Best of Contest, 1 Gold, 2 Silver, 2 Bronze

Moscow International Ad Festival 1 Gold Golden Hammer 1 Gold, 1 Silver

2006 Kiev International Ad Festival Special Jury Prize Moscow International Ad Festival 1 Bronze Golden Hammer The Media Folder, 3 Silver

2005

Cannes Lions Finalist Kiev International Ad Festival 1 Gold, 1 Bronze Moscow International Ad Festival 1 Silver, 2 Bronze Golden Hammer 1 Gold

2004 Moscow International Ad Festival 1 Gold, 1 Silver, 1 Bronze Golden Hammer 1 Gold

2003 Cannes Lions Finalist

Group Clients Local International

We are experienced in successful cooperation with a long list of creative agencies î  Omnicom Group: DDB, Rapp Moscow, TBWA, BBDO, Instinct î  Publicis – Renault

î  Leo Burnett – Kellogg’s

î  Grey – Carlsberg î  Родная Речь – Schering Plough

î  McCann Ericson – MegaFon

î  Ogilvy – Baltika

î  Euro RSCG – Baltika

î  Magic Box – Baltika

î  Twiga – Kalina

î  Made, NFQ – Bosh Siemens

î  APR Eurasia – Kalina, Zentiva

Key facts about us

! Part of leading global network OMD

! Deep market knowledge – leading brain box

! High Client loyalty and competitiveness in pitches (RECMA)

! Constant and fast growth

! Well-balanced client list

! Proven business results for our clients – the most awarded media agency in Russia

! The most developed regional network in Russia and the CIS

! The best team in the market

Welcome

Rozhdestvenka, 17-19 +7 495 234 43 97