Gender Messages in Alcohol Advertising Mirror or Model?
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Transcript of Gender Messages in Alcohol Advertising Mirror or Model?
![Page 1: Gender Messages in Alcohol Advertising Mirror or Model?](https://reader035.fdocuments.net/reader035/viewer/2022062308/56649d755503460f94a55a17/html5/thumbnails/1.jpg)
Gender Messages in Alcohol Advertising
Mirror or Model?
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Male Stereotypes in Alcohol Ads
The Joker The Jock
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Male Stereotypes in Alcohol Ads
The Big Shot The Action Hero
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Male Stereotypes in Alcohol Ads
The Strong Silent Type
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Male Stereotypes in Alcohol Ads
“The Buddy Ads”Molson “Bubba” Ad-“Oh when we get together, just meand the lads…”
Jim Beam- “Real Friends,Real Bourbon”
Miller Lite- “Nectar of the Guys”
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Female Stereotypes in Alcohol Ads
The Sexpot/Bimbo The Man Eater
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Female Stereotypes in Alcohol Ads
The Rebel The Prize
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Female Stereotypes in Alcohol Ads The Party Girl
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Female Stereotypes in Alcohol Ads
“Objectification and Dismemberment”Objectification
Dismemberment
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What Alcohol Ads Say About Relationships
Skyy Blue Skyy Vanilla
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What Alcohol Ads Say About Relationships
Coors Bud Light
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What Alcohol Ads Say About Relationships
Coors Light“There is something to besaid- ‘Make it a double!’”
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“He Says, She Says”
• Molson Canadian beer posted two different advertising- one in a men’ magazine, and one in a woman’s. Can you tell which is which?
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“He Says, She Says”Molson Canadian:
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“He Says, She Says”