Gel up, ‘Screen up!‘Screen up fo yo life!

A conceptual design by Aditi Mallick and Shubha Bhat

Sunscreen ChallengeTo influence 5+ people to apply sunscreen daily

Time Limit: 7 days

Click HERE to play theme song

Gel up, ‘Screen up!

• Persuasive Purposeo To create cycle behaviors by influencing

5+ people to apply sunscreen daily• Industrial Design

User Description

• 1st year medical students• Those who attend class in M112 9am-

12pm• All go on lunch breaks 12-1pm (some

outdoors, some indoors)• All interested in health promotion

Gel up, Screen up! Storyboard

Class 9am, write reminder on chalkboard next to PowerPoint

12pm, place sanitizing gel + sunscreen pump at door

5pm, receive 3-question survey (name, date, did you wear sunscreen?)

Responses enter into google spreadsheet to track progress

Prototype of Gel up, ‘Screen up!

Google spreadsheet inputs into live trend on Facebook Group

Features/Functionality

• Med students are reminded to put on sunscreen before exiting class

• @ 5pm students receive email to click “yes” or “no” about whether or not they applied sunscreen

• Answer enters into google spreadsheet• Spreadsheet creates live trend analysis on

facebook group. • Students can view, comment and track

progress

Theoretical Justifications

• Med students are already in habit of o “Gel up” as much as possible to prevent spread of infection.

• Presence of hand sanitizer pump triggers gel application

• Therefore presence of sunscreen pump can be placed next to gel pump at exit

• Email is cheaper than text• Simple yes/no form • Spreadsheet easy to track

Results of User Testing• User 1: “I like having the hand sanitizer next to the

sunscreen because I am used to gelling up and I like having my hands clean before I touch my face. However, I usually just pump the gel and let it dry as I walk away. Now I have to wait for it to dry before pumping the sunscreen so it takes a little longer.”o Solution: Because of the delay, have two stations so that

people don’t have to wait. • User 2: “Writing a reminder on the board, placing

the sunscreen by the door and watching others put it on helps me remember. However, sometimes I don’t feel like I need it since I’m inside all day.”o Solution: In the the whiteboard announcement remind

people to put on sunscreen if they are eating, walking, running or biking outside during the day (this should cover most people)

Results of User Testing (cont’d)

• User 3: “The form is pretty simple and quick, but there are times that I just don’t get to check all my email at the end of the day and miss it.”o Solution: Inform group ahead of time of subject and time that

email will be sent, ask them to set an alarm for that time so that they remember to look for the email.

• User 4: It would be nice to get some reward for putting on sunscreen daily!o Solution: Once student fills out form, have automated “Good

Job!” message if applied sunscreen or health consequence message if did not.

• User 5: If I have to put my name down, I am inclined to lie and say that I put on sunscreeno Solution: Have monitoring system, public results so people

less likely to lie

Shortcomings of Design

• Med students don’t have class on Wed, Sat, Sun

• Not everyone comes every single day• Sunscreen and hand sanitizer gel

might not be best combo• Live trend analysis from Google

spreadsheet to Facebook group might be difficult/not currently possible

Expansion - What else is possible?

• Competition between med students for longest/most consistent sunscreen streak

• Friends of students can view progress on facebook and comment, encourage, give tips

• Have a Gmail Health Habits task bar (like the current task bar) that can be checked off each day but regenerated every day as well. The checks automatically get tuned into a tracker that can be shared with others via Facebook, etc

• Reach other grad students and undergrads• Form teams with friends and family

Next Steps in Design Process

• Buy sunscreen pump and hand sanitizer gel

• Get permission to place it in M112• Write the reminder on the board at the

beginning of each class• Create the email survey and google

spreadsheet• Create facebook group and link it to

google spreadsheet

Summary

• “Gel up, ‘screen up!” aims to influence 5+ 1st yr med students to apply sunscreen daily.

• Utilizes in class written reminders• Associates habit with gelling up (which is now

an ingrained habit in med students)• Strategically places gel by door and works

the peer pressure• Uses technology to track progress and give

feedback