Geemo | Introduction to Beacons for Retailers

12
© We Are Apps Ltd Driving traffic in- store

description

This introduction to beacons will help viewers understand how to drive foot traffic to their store. Use Geemo BMS (Beacon Management System) to send relevant messages to visitors and create a personalised shopping experience. Visit www.geemo.co.uk for more information or to start your trial.

Transcript of Geemo | Introduction to Beacons for Retailers

Page 1: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

Driving traffic in-store

Page 2: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

BLE Beacons (iBeacons)

Bluetooth Low Energy beacons that activate contextual messaging on smartphones (iOS and recent Android)

• 2cm to 70m* range• Very low battery drain for user• No need for GPS• Works indoor and outdoors• No limit to ID’s• Multiple locations per ID

* Depending on settings and obstructions

Page 3: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

Drive traffic to the location

Page 4: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

Broadcasting around the location

Page 5: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

Proximity communication

Page 6: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

The Geemo offering

Page 7: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

Beacon Management System

GEEMO BMS: A POWERFUL BEACON MANAGEMENT SYSTEM TO MANAGE YOUR CAMPAIGNS AND CONTENT

Whether you use our Geemo Beacons or other Bluetooth Smart low energy beacons, you can use Geemo BMS (Beacon Management System) to create, manage and optimise your content. In an easy-to-use dashboard you can allocate beacons to a location, set up their broadcast messages then publish in real-time. Also in real-time you can analyse the results of your activity, allowing you to optimise your content for maximum ROI.

Page 8: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

Activation app + Development SDK

ACTIVATION

Beacons are activated by location based staff with a downloadable app from the App Store / Google Play

INTEGRATION

Geemo SDK allows developers to access beacon and BMS platform functionality

Page 9: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

FMCG

Beacons are small enough to be placed inside larger packaging and POS materials

Page 10: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

Image recognition for packaging/POS

Page 11: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

Module 2: ‘Showrooming’

Page 12: Geemo | Introduction to Beacons for Retailers

© We Are Apps Ltd

by

If you are interested in a trial contact Ian Malone or Laura Nelson at We Are Apps:

[email protected][email protected]

– +44 (0)20 7100 9318