GEC 2016: Verne Harnish

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MEDELLÍN 2016 #GEC2016 @GECGLOBAL GEC.CO

Transcript of GEC 2016: Verne Harnish

MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O

MEDELLÍN 2016

#GEC2016 @GECGLOBAL

GEC.CO

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VerneHarnishCEOGazellesandauthorofScalingUp

WHAT’SNEWWITHSCALEUPS–ANDTHEIRECO-SYSTEMS

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“Manystartup…fewscaleup”

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LifeCycleofCompanies

Startup Scaleup Sc@%wup

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Sherry,Brad,PAConsul<ng

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SherryCoutu ColmReillyBradFeld

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150Ci<es150Scaleups

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Scaleup?Scale-up?Scaleup?

Startup

Spelling?

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Gazelles–HighImpactFirms

High-impactfirmsarerelaYvelyold,rareandcontributetothemajorityofoveralleconomicgrowth.Onaverage,theyare25yearsold,theyrepresentbetween2and3percentofallfirms,andtheyaccountforalmostalloftheprivatesectoremploymentandrevenuegrowthintheeconomy.

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AppleEmployees

1976197719781979198019811982198319841985198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720082009201020112012201320142015

aHer25years

9600

110,000

0

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StarbucksEmployees

016,000

238,000aHer25years

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1/3 2/3

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Age51

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Scalingupasignificantbusinessrequirespreciselythekindof

disciplineandfocusdetailedinVerne’sprac;caland“how-to”drivenbook.

ScoLFarquhar,Atlassian

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LeadershipDevelopmentScalableInfrastructureMarkeTngEffecTveness

3Barriers

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ProductPricePlacePromoTon

ExperienceExchangeEveryplaceEvangelism

Ogilvy4E’sofMarkeTng

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HermannSimonSimon-Kucher

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AgileScaleup

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AgileScaleup

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CustomerFunded

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Kaggle.com

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4PracTcalIdeas–AgileScaleup

Over50Crowd

DynamicPricing

Coachesvs.Managers

TheCustomer/Crowd

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MEDELLÍN 2016

#GEC2016 @GECGLOBAL

GEC.CO