1GE Proprietary and Confidential Information

© 2015 General Electric Company – For Internal Use Only

We are GE OIL & GASImagination at work

We provide cutting edge technology and service solutions across the industry~45,000 EMPLOYEES~$19B REVENUES ’14

Drilling• Onshore Drilling• Onshore Trees• Offshore Drilling• Logging

Services

Subsea & Offshore

• Wellheads, Trees, Manifolds & Connectors

• Subsea Controls and Informatics

• Flexible Risers• Topside & SS Power

& Processing

Oilfield• Oilfield Production• Surface Flow Control• Surface Well Control• Artificial Lift• Power Generation• Gas Processing &

Compression

LNG• Gas Liquefaction• Balance of Plant• Long-term

Service Agreements & Predictivity Solutions

Pipeline & Storage

• Gas Production• Downstream

Pipeline• Pipeline Integrity• Virtual Pipeline• Life-cycle service

solutions

Distributed Gas

• Production• Processing• Distribution

Refinery & Petrochemic

al• Refinery,

Petrochemical, Fertilizer

• Gas & Steam Turbines

• Centrifugal, Axial and Recip Compressors

• Pumps & Valves• Turboexpanders

IMPROVING THE HEALTH & PRODUCTIVITY OF YOUR OPERATIONS

LATINAMERICA

58

CANADA56

SUB SHARAN AFRICA

14 AU & NZ

9

INDIA14

MENAT43

CHINA38

ASIA PACIFIC

38

Russia & CIS

11Munich, Germany

Rio de Janeiro, Brazil

Shanghai, China

Bangalore, India

Tirat Carmel, Israel

San Ramon,

USA

Niskayuna, USA

Van Buren, USA

Oklahoma City, USA

Number of facilities

Product Companies

Global Research Centers

x

OUR GLOBAL FOOTPRINT SPEEDS UP AND IMPROVES DELIVERY OF SERVICES, TECHNOLOGIES AND EXPERTISE

RECENT MFG & SERVICE SHOPS OPENINGS IN INDONESIA, BRAZIL, THE UK AND VIETNAM

London, UKHead Quarter

Aberdeen, UKSubsea Systems & Drilling

Florence, ItalyTMS Hub

Houston, USA•DTS Hub•Surface Hub

Billerica, USAM&C Hub

EUROPE113

USA38

Our global presence: now in 120 countries

Current market dynamics are challengingKey driversOil price• expected range $45 to $75 for 2015• Drilling rigs down 50%• Uncompleted wells backlog growing• Well productivity increasing• Reserves/inventory levels highest in

yearsGeopolitical• Saudi vs Iran regional tensions/nuclear

deal• Economic demand softness… China• Continued sanctions on Russia

• Lean execution tools• Elimination of redundant

steps

• Outcome-based service models• Asset performance

management

• Standardization of specifications• Long-term technology

partnerships

• 10 year escalation in cost & complexity

•Declining returns even at $100+/bbl

•Cash flow impact of oil price drop

•Capital rationing, project rationalization

Customers are asking for help to optimize their operation to become more cost and carbon efficient

Design & Specification

Execution

Operations

New Ways of Working

Helping Our Customers Manage Project & Lifecycle Cost

Customer Challenges

Integrated Configure,

Price, Quote, Order

Lean ERP Self-

service Ordering

GE StoreOutcome

Based Selling

Results

We have embarked on an ambitious transformation to realign ourselves to deliver on our customers’ needs

THE NEED FOR CHANGE

Fragmented commercial teams with limited commercial model innovation

Complex pricing rules with margin leakage

Traditional selling and engagement models need to migrate to contemporary models

Sales and customer care teams unable to focus on growth and relationship selling

Employee & Customer feedback highlights complexity and lack of speed 1

2

3

4

5

We are entrepreneurs at scale, learning, creating, and changing the game

WE HAVE LEARNED & NOW WE ARE ADAPTING

Fast & ac-curate re-

sponse

Contempo-rary & per-sonalized

experience

Product availability &

price info

Omnichannel experience

Anytime ordering and sup-

port access

Before Tomorrow

This is our business operating foundation Customer

Sales & Channels Business

Analytics

Self Service

Quotes & Orders

Product Lifecycle

Management

Clean Order

Inventory, Lead-time

Prod

uct

Stru

ctur

eAp

plic

atio

n an

d Co

nfigu

rati

on R

ules

Product Structure

Part Num

bers, BOM

s

Technology NTI, NPI

Wing to Wing Single Operating View

Install Base Entitlement

Business Intelligence

ERPAftermarket Parts

Our transformation mission and journey

OneITO LaunchedJune 2013

4 Tracks defined with overall PMO

Agile development approach

Co-Location of teams

Begin ExecutionNov 2013

Simplified ITO processes across Oil & Gas built on standard, integrated technology that empowers Commercial, Channel and Customers to collaborate, analyze, predict and win.

Process Mapping

Solution Blueprinti

ng

Cross-Track

Integration

Organization

Alignment

Architecture

DesignVendor

Selection

We are reinvigorating our commercial intensity through technology, security & process redesign

2014

Current State & Outcomes of 2015 efforts

Integrated customer care opportunity to order management

97% Adoption360 customer view

Solution 2015 Outcomes, 2016+ targets

Integrated hybris Store 1% eOrders to 80%

Configure, Price, Quote optimization & expansion across product portfolios 12.5% eQuotes to 80%

Standardized ERP blueprint consolidation and expansion

39 to 4 OTD 74% to 88%

Redesign external site & user experience 124K mothly user visits, 24% increase

Automated & integrated lead qualification processes

3% lead conv to 15%16 % order conv. to 18%

Legacy web application eliminations and cloud migration

15% app eliminations 300 app’s migrated to

cloud

Our Lessons Learned Build

technical skills in house

Lean first then digitizeAgile is not

one-size-fits-all Build

complete user experienceTechnology

partnership required

Success !