HIGH MEDIUM LOW

HIGH

MEDIUM

LOW

40%

30%

Business Unit Strength

Mar

ket

Att

ract

ive

ne

ss

GE-McKinsey Matrix

Your Logo www.slideteam.net

HIGH MEDIUM LOW

HIGH

MEDIUM

LOW

A

Business Unit Strength

Mar

ket

Att

ract

ive

ne

ss Winners

B Winners C

Question Marks

D

Losers

H Losers

F Average Businesses

G Losers

E

Winners

Profit Producers

GE-McKinsey Matrix

Your Logo www.slideteam.net

GE-McKinsey Matrix

Your Logo

?

$

www.slideteam.net

GE-McKinsey Matrix

Your Logo

?

$

www.slideteam.net

GE-McKinsey Matrix

Your Logo

HIGH LOW

HIGH

MEDIUM

LOW

Business Unit Strength

Mar

ket

Att

ract

ive

ne

ss

MEDIUM

www.slideteam.net

GE-McKinsey Matrix

Your Logo

Existing New

New

Ex

isti

ng

Pro

du

cts

Products

More of the

same harder

New Markets for the Existing

Products

Diversification for the

desperate

New Products

for existing Customers

www.slideteam.net

GE-McKinsey Matrix

Your Logo www.slideteam.net

GE-McKinsey Matrix

Your Logo

1

2

3

4

Cash flow from milking

cows

Finance promising

question marks

Question makes

become stars

Stars become future cash

cows

Consolidate existing stars

Question marks with

low Prospects abandoned

Revitalize with Focus

Strategy

Divest, Cannibalize to extract cash

or exit

Stars become future cash

cows Dogs

www.slideteam.net

HIGH LOW

HIG

H

LOW

Market Share

Mar

ket

Gro

wth

?

$

GE-McKinsey Matrix

Your Logo www.slideteam.net

1

2

3

INTRODUCTION GROWTH MATURITY DECLINE

REV

ENU

E/ P

RO

FIT

TIME

4

Question Marks Stars Cash Cows Dogs

GE-McKinsey positions throughout the Product Lifecycle

Your Logo www.slideteam.net

GE-McKinsey Matrix

Your Logo

PRODUCT A

PRODUCT B

PRODUCT C

PRODUCT D

PRODUCT E

Buy Keep Sell

? Dropped Checked What To do?

?

?

www.slideteam.net

Dropped Checked What To do?

PRODUCT A

PRODUCT B

PRODUCT C

PRODUCT D

PRODUCT E

Buy Keep Sell

?

?

?

GE-McKinsey Matrix charts

Your Logo www.slideteam.net

1

1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it.

2

3

Ungrouping the object

www.slideteam.net

1. Right click the object 2. Choose Format Shape in the dialog box 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”

depending on the appearance of the object. Change colour as shown in the picture.

1 2 3

Edit Color

www.slideteam.net

1. Right click the object. 2. Click beside the Yellow pointer and drag the arrow over it. 3. Right click the object. 4. In Home tab, Choose “Shape Effects” and then “Preset” depending

on the appearance of the object. Change Preset as shown in the picture.

1 2 4

Change angle of light blue circle and shape effect of the shape

3

www.slideteam.net

1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it.

Ungrouping the object

2

3

1

www.slideteam.net

1. Right click the object 2. Choose Format Shape in the dialog box 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”

depending on the appearance of the object. Change colour as shown in the picture.

1 2 3

Edit Color

www.slideteam.net