#GDSummit Presentation: Robert Hohman
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Transcript of #GDSummit Presentation: Robert Hohman
#GDSummit#GDSummit
Welcome to the Glassdoor Employer Branding Summit!
Robert HohmanCEO
Glassdoor
@bobhohman
#GDSummitSource: Edelman Trust Barometer, 2015
Nearly one in three say employees are the most trusted source for information about your company’s operations.
#GDSummit
“Brands earn trust by being authentic, and by being seen as authentic.” - Robert Wolcott, Professor of Entrepreneurship & Innovation at the Kellogg School of Management
#GDSummit
Source: Brandon Hall Group Report: Understanding the Impact of Employer Brand, November 2014
#GDSummit
Fastest growing jobs site in the U.S.
Source: Based on unique users, custom job list sites % Change Media Trend Report, Comscore August 2015 Media Metrix®
#GDSummit
94% of job seekers are likely to apply to a job if the employer actively manages its employer brand.
Source: Glassdoor U.S. Site Survey, October 2014
#GDSummit
Your employer brand matters to more than job candidates…think executives, investors and others.
#GDSummit
“Glassdoor not only provides insight into a leader's ability to motivate and lead a workforce, but also has a clear connection with employee satisfaction.”
#GDSummit#GDSummit
Our Master of Ceremonies
Lars SchmidtFounder & PrincipalAmplify Talent
@thisislars
#GDSummit#GDSummit
Event Agenda8:30-9am Keynote Presentation from Spencer Rascoff, CEO of Zillow Group9-9:30am CEO Fireside Chat with Spencer & Robert Hohman, CEO of Glassdoor
9:30-10am Networking Break | Live Stream: AM Recap Show10-10:30am An Ecosystem Approach to Close More Passive Talent10:30-11am Using Glassdoor to Build Trust & Engagement11-11:30am Employer Brand Strategies to Attract & Retain Millennials11:30-12pm Recruiting Branding: The Newest Element of Your Employer Brand Strategy
12-12:45pm Lunch Break | Live Stream: Halftime Show12:45-1pm Audience & Live Stream Q&A1-1:30pm The Employer Brand Action Plan for Those That Don’t Know Where to Start1:30-2pm Standing Out from the Crowd: Differentiating Your Brand in a Sea of Sameness2-2:15pm Audience & Live Stream Q&A
2:15-2:30pm Networking Break 2:30-3:30pm Analyst Roundtable + Audience & Live Stream Q&A3:30-4pm The Transparent Organization: 30 Tips in 30 Minutes4-4:15pm Final Audience & Live Stream Q&A
4:15-5pm Live Stream: Summit Wrap Up Show