Gdsk identity revised

GOBEL DHARMA SARANA KARYArejuvenating a brand

Wednesday, October 9, 13

IT’S TIME TO TELLA BRAND NEW STORY!

with the coming of a new year, it’s time to launch a new vision. It is perfect timing to relaunch a new logo & Identity that is in line with the company’s vision and values.

A new logo together with a new visual ID will help the GDSK company gain brand recognition and grow in brand equity


to realize a vision, we need the employees - current and potential future employees - to understand the values, believe in the values, and LIVE the values

GDSK needs to continue to attract, hire, retain, motivate, recognize, reward and promote the best people who believe in your values and LIVE your values

WHO YOU WANT TO BE DEPENDS ONHOW YOUR PEOPLE MAKE YOU TO BE

it is the people who are the fabric of your organization


THE NEW PROPOSITION :

a 360º Hospitality Solution for workers and employees


•Professional

•Innovative

•Respected

•Humble

•Consistent Quality

OUR TONE OF VOICE


DEVELOPING THE IDENTITY

the new logo will be modern, sleek, timeless and corporate

it will be a symbol of PT GOBEL’S pride in the food and hospitality industry

at the same time, it will be an iconic Indonesian badge which GDSK employees will be proud to carry or wear

and it will draw on the global reputation of PT GOBEL INTERNATIONAL


ABOUT THE LOGO


THE INSPIRATION


THE IDENTITY

the solution for quality living





THE IDENTITY


Jl. Dewi Sartika No. 14 Cawang II Jakarta 12430, INDONESIA

Tel : (62-21) 8087 8178 - 83 Fax : (62-21) 8087 8182 & 85email : [email protected]

www.gdsk.co.id

PT Gobel Dharma Sarana Karya

M. H. Regi Ismagrebu DatauPresident Director


Jl. Dewi Sartika No. 14 Cawang II Jakarta 12430, INDONESIA

Tel : (62-21) 8087 8178 - 83 Fax : (62-21) 8087 8182 & 85email : [email protected]

www.gdsk.co.id

Jl. Dewi Sartika No. 14 Cawang II Jakarta 12430, INDONESIATel : (62-21) 8087 8178 - 83 Fax : (62-21) 8087 8182 & 85www.gdsk.co.id




C : 68M : 0Y : 100K : 24

C : 0M : 35Y : 90K : 0

PANTONE 363 C

THE TYPEFACE THE COLOR PALETTE

DINOTDINOT LIGHTABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

DINOT REGULARABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

DINOT MEDIUMABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

DINOT BLACKABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

DINOT BOLDABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890


ABOUT THE PEOPLE


EXECUTIVE CHEF


BACK OFFICE / WAREHOUSE STAFF


WAITER / HOSPITALITY STAFF


Gdsk identity revised

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