GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler...
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Transcript of GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler...
PROBLEMS & SOLUTIONSin a Global Community
Presenter: Robert Allen PeelerAssistant Online Community Manager
Square Enix Inc.
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
• FINAL FANTASY XI: Unique MMO• Distinct Player Concept• same game, same people, same time• service regardless of region/language• challenging regional coordination
• FINAL FANTASY XI• Major Step Into the MMO Experience• Uniquely Identifiable Services• Consoles at the Ready• Expansions/Add-Ons• Simultaneous Global Updates
-Main Series TitleConfidence
-Early MMO TitleInnovation
-8th Year of Service
Dedication
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
• NA Community Team• JP Community Team• EU Community Team
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
• International Relations• Difficult Communication• Unexpected Attacks: RMT• Working With Another
Online Title
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
• Developer Q&A• Multiple Regions Involved• Minimal Developer Time• Language Barriers
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International
Relations
• Re-thinking the Q&A• Improve Q&A Flows• Simplify/Combine Issues• Avoid Repetition• Create Translation Schedules
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International
RelationsSolution
Better Dev. Comm.
• Live (IRL) Events• Costs for Attending• Small Events to Big Events• Left-Out Locales
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International
RelationsSolution
Better Dev. Comm.
• Live Community Event• Planning an Event• Fan Sites & Player Interaction
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International
RelationsSolution
Better Dev. Comm.Better Dev. Interaction
• Differing Schedules• Adjusting to Timezones• Translation Delay
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International Relations
SolutionDev. Comm. &
InteractionProblem II:
Difficult Comm.
• Ex: Elemental Resistance Issue• Effects Across Game• Delayed Response• Ex: Pandemonium Warden
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International Relations
SolutionDev. Comm. &
InteractionProblem II:
Difficult Comm.
• Tools of Communication• Community Topics/Reports• Player Promotions
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International Relations
SolutionDev. Comm. &
InteractionProblem II:
Difficult Comm.Solution
Regular Comm.
• Illegal RMT• Compromised Accounts• Policy Adjustments• Preventative Measures Concern• Player Perspective: Shifted Blame
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International Relations
SolutionDev. Comm. &
InteractionProblem II:
Difficult Comm.Solution
Regular Comm.Problem III:
Unexpected Attacks
• Reviewing/Updating Policies• Listening/Responding to Player
Feedback• Brainstorming Prevention
Solutions• Special Task Force (STF)• Security Token
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International Relations
SolutionDev. Comm. &
InteractionProblem II:
Difficult Comm.Solution
Regular Comm.Problem III:
Unexpected AttacksSolution
Adapting with Change
• FINAL FANTASY XIV• FINAL FANTASY XI Future Plans• Supporting Veteran FINAL FANTASY XI Players• New Responsibilities• New Players
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:International Relations
SolutionDev. Comm. &
InteractionProblem II:
Difficult Comm.Solution
Regular Comm.Problem III:
Unexpected AttacksSolution
Adapting with ChangeProblem IV:
Another Online Title
• Methodology• Fan Site Partnership• Exclusive Opportunities• Relationship Building
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I: International Relations
Solution:Dev. Comm. &
InteractionProblem II:
Difficult Comm.Solution:
Regular Comm.Problem III:
Unexpected AttacksSolution:
Adapting with ChangeProblem IV:
Another Online TitleSolution: Fan Sites
• Ex. Premier Site Summit• Planning• Annual Direction• Future of Player Communities• Who’s Invited• What Fan Sites Can Do• From Invites to Articles
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I:-International Relations
Solution:Dev. Comm. &
InteractionProblem II:
Difficult Comm.Solution:
Regular Comm.Problem III:
Unexpected AttacksSolution:
Adapting with ChangeProblem IV:
-Another Online Title
Solution: Fan Sites
• Global Community Service• Every Adventurer is Our Customer• Community Team Cooperates Globally• Addressing Discrepancies
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
Problem I: International Relations
Solution:Dev. Comm. &
InteractionProblem II:
Difficult Comm.Solution:
Regular Comm.Problem III:
Unexpected AttacksSolution:
Adapting with ChangeProblem IV:
Another Online TitleSolution: Fan Sites
• FINAL FANTASY XI: Global MMO• Fostering an International Community• Avoiding Lapses in Communication• Global Coordination• Addressing the Unexpected
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.