G'Day_Phoenix Cooks Recap
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Transcript of G'Day_Phoenix Cooks Recap
2012 PROGRAM RECAP
2012 Event Sponsor
Event Sponsorship Recap
Phoenix Cooks Event • The Event
• News Channel 3 TV Segment
• CooranBong and Bombora Booth
• Retail Tie-In
Social Media and Website Marketing • Event Marketing
• Ticket Giveaway Contest
• Website Promotion
Program Highlights
The Event
Phoenix Cooks is a colorful landscape of ingredients, products, talents
and passions designed to intrigue the palette and zest for culinary
experiences while benefiting Phoenix Children’s Hospital.
4 Stages Hosted by Local Clear Channel Radio Talent
36 Unique Spirit and Wine Booths
Over 50 Restaurant Booths
The Event
3,500+ People Attended the Event
Over $35,000 was Raised for Phoenix Children’s Hospital
News Channel 3 TV Segment
Gary Spadafore, Director of Education at Alliance
Beverage, represented the spirit and wine brands in an
interview with journalist Brittney Shipp of Channel 3.
CooranBong and Bombora Booth
Featured
CooranBong Coral Reef Breeze and
Bombora Coolangatta Kiss
IRC’s were handed out to event attendees.
CooranBong and Bombora
Vodka branded cards were
available for takeaway.
Retail Tie-In
was the retail sponsor of the event and
their Wine Stewards hosted a booth where attendees could
place special orders for CooranBong and Bombora Vodka.
Special Order Forms were included in the Event Bags given
to attendees at check-in.
Event Marketing
Total Reach of Facebook Marketing – 2,200+
Total Reach of Twitter Marketing – 5,800+
A listing was created on SIPS’ Facebook Event Calendar
with general information about Phoenix Cooks.
Posts and tweets were made to promote the event.
After the event, SIPS posted a photo album on Facebook.
Posts made on SIPS’ and Phoenix Cooks’ Facebook Pages promoting the event.
Phoenix Cooks tweet promoting the event.
Re-tweeted by Alliance Beverage.
Phoenix Cooks Listing on
SIPS’ Event Calendar.
SIPS photo album post.
Phoenix Cooks reposted the photo
album to their page.
Ticket Giveaway Contest
Total Reach of Facebook Marketing – 2,200+
Total Reach of Twitter Marketing – 5,800+
SIPS/Alliance Beverage ran a Facebook Contest
giving away event tickets through Phoenix Cooks’ Page.
Consumers were asked to “like” the SIPS Facebook Page
in order to enter the contest.
Posts and tweets were made to promote the contest.
Posts on Phoenix Cooks’ Facebook Page.
Tweet on Alliance Beverage’s Twitter Page.
Re-tweeted by The Westin Kierland.
Consumers would land on a page that showed the
details for the contest; all they had to do was “like”
the SIPS’ Facebook Page to be entered to win.
Website Promotion
Phoenix Cooks’ website hosted a “Libations” page
featuring all of the brands participating in the event.
Clear Channel station, Mix 96.9, ran advertisements on
their website promoting the event.
Phoenix Cooks Website Impressions – 2,495,000+
Mix 96.9 advertising
on their website
Phoenix Cooks website homepage
with link to “Libations” Page
“Libations” Page
on Phoenix Cooks website
Total reach of website promotion – 2,495,622 impressions
• Brand Exposure to 3,500+ Event Attendees
• Social Media Reach: 8,000+
• Website Impressions: 2,495,000+
Program Highlights
This recap was proudly made for G’Day Imports by
2012 Sponsorship Recap