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  • 1.e v e n t o p p o r t u n i t i e s 1 2 0 1 1 m a r k e t m e d i a k i t

2. e v e n t o p p o r t u n i t i e s 2 S n a p s h o t Ratebase.......................................................................... 250,000 Frequency......................................................................... 7x/year Established........................................................................... 1994 Subscribers............................................................................96% a u d i e n c e Garden Design gardendesign.com Male/Female....................................... 35%/65% 39%/61% Median Age........................................... 52 53 Median HHI...................................... $141,318 $135, 621 Home Owners....................................... 96% 96% Median Net Worth............................... $623,584 $600, 787 Source: MMR 2010, HOH $100,000+ g a r d en d e s i g n is the future of the home: a new era in which the boundary between indoors and outdoors is erased, and nature is an integral part of sophisticated design. Every issue is a meeting place for a new generation of professionals and enthusiasts from all over the world who have an intimate connection to the natural environment and a distinctive sense of style. Garden Design looks at the home not as a mere showcase for material things, but as an ever-changing expression of the people who live in it. 3. 3 e d i t o r i a l h i g h l i g h t s Garden Design Departments hothouse A lively, eye-catching, ever changing roundup of news from the worlds of gardening, landscape design, horticulture, home design, and more: from new products to awards competitions to travel opportunities to exhibitions and beyond. grow Celebrating the pleasures and possibilities of a single kind of plant, delivering the gratifying level of detail and thoroughness that is a hallmark of the new Garden Design. vista Garden Design honors the literary, artistic, and emotional aspects of gardening as much as it does hands-on advice. know This is our back-to-basics, how-to boil-water, from-the-ground-up advice section, designed to provide beginning or aspiring gardeners with the motivation they need to start a new project. style Our Style section is guided by the principle that the boundary between indoor and outdoor is fluid.Thus, our notion of style encompasses furniture, fabric, and wallpaper as much as plants, trees, and landscaping. entertaining Provides readers real-world advice on how to make their outdoor space the perfect setting for dinner parties, cocktail parties, brunches, picnics, and more. And it shows them how to bring a garden-like feel to indoor living spaces. edible Tips on cultivating heirloom fruits and vegetables; advice on planting herbs; lots of great recipes; even instructions for making your own garden-sourced cocktail bitters and liqueurs. profile Behind all great gardens are fascinating personalities, and this is where we tell their stories, whether its a close up look at a groundbreaking sustainable landscape pioneer or an intimate portrait of an inspiring home gardener. almanac This is Garden Designs community forum, a space in which readers can share pictures of their gardens, convey garden news from wherever they happen to live, seek advice (and give it), and offer lively first-person anecdotes on the pleasures of gardening. improving Here, we provide hands-on tips and tools for upgrading and maintaining the bones of the home and garden: architectural innovations, new technologies, and breakthroughs in sustainable hardscaping. muse Our back page is devoted to a single, evocative image or thought that epitomizes the wise old axiom Nature is the muse of all gardeners. 4. 4 2 0 1 1 e d i t o r i a l c a l e n d a r January/February Unique Ferns: the Essential Guide * The Freshest Ideas for Garden-to- Table Eating * The Timeless Elegance of Wrought-Iron Furniture * The Splendor of Victorian Glasshouses and Conservatories * Rediscovering Cut Glass * Why We Love Black Flowers and Other Dusky Jewels * Natural Beauty: Our Favorite Herbal Soaps, Body Products, and More * Destination Marfa: The Hidden Treasures of Texas Art Mecca Ad Close............................................. 11/09/2010 Materials Due....................................... 11/19/2010 On Sale...............................................01/04/2011 March Style Preview! The Best New Finds, from Plants and Furniture to Tableware and Lighting; PLUS: The Boldest Design Innovations for Your Garden * Transforming Your Home with Indoor Trees: A Complete Guide * Brand- New Blooms: 2011s Prize Roses * Perfect Potting Tables * The Rabbits Guide to Your Garden: Failsafe Bunny-Proofing Strategies Ad Close............................................. 01/10/2011 Materials Due....................................... 01/12/2011 On Sale............................................... 03/01/2011 April The Big Garden Challenge: Seasoned Experts Tackle the Toughest Problems * Inside Out: Interior Designers on Outdoor Style * Travel Special: The Transcendent Beauty of Kyoto * Making the Mud Room Your Favorite Place in the House * Great Itineraries: The Ultimate Hudson River Valley Garden Tour * Resources: Our Favorite Nurseries in the U.S. * How to Throw a Sumptuous Garden-Themed Dinner Party Ad Close............................................. 02/04/2011 Materials Due....................................... 02/08/2011 On Sale............................................... 03/29/2011 May/June Island Style: Making Your Home A Four-Star Resort * Surprising Ideas for Creating Outdoor Sport and Recreation Areas * The Natchez Trace: A Trip through the Souths Hidden Eden * Entertaining Special: A Garden Cocktail Party, Including the Freshest Drink Ideas * The Power of Single-Color Design Themes, Indoors and Out Ad Close............................................. 03/14/2011 Materials Due....................................... 03/16/2011 On Sale............................................... 05/03/2011 July/August Special Feature: The Garden at Night! Includes Plants, Designs Schemes, and Other Resources for Bringing Out Your Gardens Nocturnal Glories * Natural Beauty: The Skin-Rejuvenating Wonders of Succulents * Travel Special: The Secret Garden Paradises of Buenos Aires * Inside Out: New York Interior Designer Jennifer Post Takes on the Garden * Great Itineraries: A Tour of Philadelphias Famed Window Boxes * Splendor in the Grass: Reviving the Art of the Picnic * Garden-to-Table: a Chefs Ultimate Summer Tomato Sandwich; PLUS: Perfect Grilled Vegetables, the Best Kinds of Wood for Barbecuing, and more Ad Close............................................. 05/04/2011 Materials Due....................................... 05/06/2011 On Sale............................................... 06/28/2011 September/October the tree issue! Appreciating, Conserving, and Cultivating Americas Greatest Species * Below the Branches: the Beauty of Bark, and How to Make the Most of It * Travel Special: The Worlds Most Romantic Tree-Lined Alles * The Art of Espalier: Mastering the Craft of Training Trees * PLUS: Garden-to-Table: A Farm-Market Tribute, from Autumn Fruit Tarts to Stylish Market Baskets and More Ad Close............................................. 07/08/2011 Materials Due....................................... 07/12/2011 On Sale...............................................08/30/2011 November/December American Heroes: A Special Feature Celebrating the Countrys Most Innovative and Inspiring Horticulturalists, Landscape Architects, and Home Gardeners * American Classics: Achieving Old-Fashioned Comforts in the Modern Garden * Wildflower Special: How to Make Them Thrive; plus: a Visual Homage to the Wildflowers of Provence Garden Scents: The Sensory Pleasures of Lavender, Roses, and More Inside Out: A Special Holiday Edition Featuring Interior Designer Thomas Jayne * Travel Special: Southern Italys Winter Gardens Ad Close............................................. 09/01/2011 Materials Due....................................... 09/06/2011 On Sale............................................... 10/25/2011 Garden Design reserves the right to make any changes and additions. The editorial calendar is updated as needed. 5. 2 0 1 1 m a r k e t c a l e n d a r 2011 m a rket ca len da r Advertising in the Market allows you to reach Garden Designs affluent readers who are highly engaged with the magazine and passionate about indoor and outdoor design. Garden Design Market also offers special advertising sections, featuring the best products for designing, planting, decorating and entertaining at home and in the garden. January/February market special section: outdoor living Building an outdoor oasis for the entire family with unique and comfortable garden structures. Featuring pergolas, trellises, greenhouses, conservatories, arbors, jungle gyms, playhouses and more. Ad Close.............................................. 11/09/2010 Materials Due...................................... 11/19/2010 On Sale................................................ 01/04/2011 March market special section: spring spotlight Planning and preparing for the new season with a showcase of new products, flowers, edible plants, tools and accessories, garden art, dcor and more. market special section: garden-to-table Bringing garden-fresh ingredients and seasonal flavors into the kitchen. Featuring edibles, herbs, composting, tableware, flowers, arden art, dcor and more. Ad Close.............................................. 01/10/2011 Materials Due...................................... 01/12/2011 On Sale................................................ 03/01/2011 April market special section: entertaining guide Creating an inviting indoor/outdoor space for guests with the best products for seasonal entertaining. Featuring edibles, furniture, kitchen & tabletop items, dcor and more. Ad close.....