GCSE MEDIA CONTROLLED ASSESSMENT UNIT 4 – RESPONDING TO A MEDIA BRIEFWATCH THIS SPACE

The Great Wall of PontelandBy Carl Soulsby

CHOSEN AREA OF INVESTIGATIONPonteland - Ponteland Newsagents

I have chosen to investigate ‘rundown or unused areas’. So from this I am choosing to design a bright vibrant wall art legal graffiti type project on the wall of Ponteland News. I personally feel strongly passionate about reviving this public space as it is my home community and it’s one of the first buildings you see when entering Ponteland from Newcastle-Upon-Tyne.Buildings are quite old but promising and could look very modernised. Not a lot of areas youth, however more is being done. The local village is use by many people daily. 55.3% of the population are of working age. I have chosen this area because of the potential and also it is right on the main road so it will attract a lot of attention coming into the village. I have a wide target audience based around families and communities, so Ponteland is an ideal place bacause of its wide age range. This will bring the community together in all ages.

EVIDENCE OF BACKGROUND RESEARCH My idea came from the Dulux Let’s

Colour campaign launched in 2012 aiming to regenerate of buildings into fine art on the walls.

Ponteland Newsagents has not gained much publicity and due to it closing down, there is no information on when it was first established or any of the newsagents history.

EVIDENCE OF BACKGROUND RESEARCH (CONT.)

Pont news and views (local monthly news brochure) released the story of the newsagents closure but in terms of newspaper publicity they have been very unadvertised.

EXAMPLES OF EXISTING CAMPAIGNS Dulux- let’s colour was a campaign set up to renovate the outside of old, unused, unattractive building. This was very good in bringing communities together and local children and people of all ages helped out. This campaign was the inspiration behind my idea to transform and brighten Ponteland. Also the regeneration will bring the community closer together as all members of the public can join in.

EXAMPLES OF EXISTING CAMPAIGNS (CONT.)

Guerilla Gardening campaign was originally set up in 2004 in London and its overall purpose is to transform public ground area’s big or small by brightening it up with flowers and exotic plants. This inspired me because it shows how even a small act of kindness like filling a pavement with a few plants can have such a positive effect on the people who go past.

EXAMPLES OF EXISTING CAMPAIGNS (CONT.)Transform Your Patch campaign is the UK's leading environmental regeneration charity, it works by you donating without you even knowing. outdoor spaces are being transformed across the country. Whether it's the leading brands you bought in local shops and supermarkets,

mixers, juices, drinks at the cinema, in a pub or even in a restaurant, they have all supported the campaign. Every drink represents a 1cm2 patch of real land that needs regenerating. We are transforming 176 projects across the country and just by buying a drink you've done your bit.

MY CAMPAIGN My campaign is called the Great Wall

Of Ponteland. This is because the campaign is about regenerating a wall in Ponteland that will potentially be great.

The slogan is… Your space is our canvas. I chose this because it shows that I can change, regenerate and refurbish any area to make a difference to the community.

I do not have a specific target audience as my campaign is mainly to engage all aspects of the local community together.

RESEARCH FINDINGSQuestionnaire shows: 65% people say they don’t participate in enough

community activities but would like to. Almost everyone would like to see Ponteland

newsagents be covered over and made into a mood wall.

3 of the 20 questioned would like to have it built into a café of coffee shop. These 3 were over 50.

17 out of 20 think building a colourful wall would be a great way of bringing the local community together and a good form of publicity for the village.

INITIAL IDEAS – GENERAL CAMPAIGN

Campaign Ideas

‘Throw Away’ redevelopment for developing the bridge in Ponteland

Redeveloping the Oak tree at the bottom of Pont Middle school field into a tree house.

‘The Great Wall of Ponteland’ transforming the front of Pont News into a decorated wall.

Finding a new use for the dome in the Spanish city in Whitley Bay

Regeneration of Pont Park making it more appealing and user friendly.

INITIAL IDEAS – LOGO IDEAS

GREAT WALL OFPONTELAND

YOUR SPACE IS OUR CANVAS

GREAT WALL OF PONTELAND

GREAT WALL OF PONTELAND

GREAT WALLOF

PONTELAND

YOUR SPACE IS OUR CANVAS

INITIAL IDEAS – FONT TYPESAiming for squares to correspond with the idea of walls.

GREAT WALLOF PONTELAND

YOUR SPACE IS OUR CANVAS

GREAT WALL OFPONTELAND

YOUR SPACE IS OUR CANVAS

GREAT WALL OF PONTELAND

GREAT WALL OF PONTELAND

INITIAL IDEAS – COLOUR SCHEME Multi-coloured theme to show

brightness, happy tone and lots of different colours of paints!

INITIAL IDEAS – LOGO IDEAS (WATCH THIS SPACE)

WatchThis

Space!

WATCH THIS

SPACE!

WATCH THIS

SPACE!WTS

DESIGN IDEAS – POSTER/WEBSITE/ARTICLE

Themesprimary colours – Blue, red Secondary colours – yellow, greenLogo’s to be present throughout

WatchThis

Space!

GREAT WALL

OF PONTELAND

YOUR SPACE IS OUR CANVAS

DESIGN IDEAS - WEBSITE

I will use Weebly website as it is easy to use and looks professional.