TOURISM CASE STUDIES

Specific locations

Popular City Destinations

• London• Rome• New York• Paris• These are popular because of the culture,

entertainment and consumer abilities, such as art museums, theatres, and shopping.

Popular Mountainous Destinations

• The Alps• The Rockies• The Dolomites• These are popular because of the “beautiful

scenery”, and activities such as walking, skiing, snow boarding and climbing.

Popular beach locations

• Spain, [particularly the East, where there are also city destinations, combining two holiday types.]

• Thailand• The Carribean [think pirates.]• These are attractive for obvious reasons; the

beaches enhance the attraction to nice weather, and activities such as swimming, fishing, and snorkelling.

UK TOURISM

National Park – Lake District

• Situated in Cumbria, attracts roughly 15 million visitors every year.

• It is popular for multiple reasons, though largely because people come to enjoy the scenery, for example the large, frequent lakes, such as Windermere, and small, scalable mountains such as Scafell Pike.

• There are also many activities available, such as bird watching, walking, boat rides and sailing, making it attractive to both the “Adventure Holiday” class and the “Relaxation holiday” class.

National Park – Lake District

• There are also internationally famous cultural attractions, such as the museums of Beatrix Potter and Wordsworth; though it should be noted that in the UK, London is far more popular for this sort of thing.

National Park – Lake District

• The Lake District does have to be managed carefully to ensure it remains National Park-y.

• Tourist over-congestion cause traffic congestions, erode footpaths and drop litter.

• To cope with extra traffic, the council have improved public transport in the area so people can leave their cars at home. They promote campaigns which encourage people to use these new services, for example the “Give the driver a break” campaign.

National Park – Lake District

• To cope with the erosion of footpaths, visitors are encouraged to use less vulnerable routes and areas instead, to give popular routes a “rest” by changing the lineage of the path, and by using more hard-wearing materials for new paths created, benefitting in the long term.

• Tarn Hows is a good example of this. The old, rather withered route was covered in soil and reseeded, and the main route then gravelled to protect it.

National Park – Lake District

• To deal with the protection of wildlife and farmland, there are signs littered EVERYWHERE reminding visitors to take their litter home, and protected bins are provided at almost every popular site. There have also been major campaigns to “enjoy the countryside responsibly” by closing gates and keeping dogs on a lead.

National Park – Lake District• How will they make sure people keep coming back?• Public transport will be improved even more to make Cumbria more

accessible.• There will be widespread marketing and advertising to make the area

more well-known.• Farms will be encouraged to provide activities such as clay pigeon

shooting or quad biking, alongside the traditional farming, to attract more tourists to the agricultural areas.

• Timeshare developments (i’ll assume you know what they are) are to be increased to help bring people to the area all year round.

• There are plans to regenerate ports like Barrow and Whitehaven to make them more attractive to visitors, and to relieve pressure on some of the more major tourism areas in Cumbria, by re-opening interest in other areas.

Hm.

Mass Tourism

Kenya

Mass Tourism - Kenya

• Kenya, in East Africa, attracts around 700,000 visitors per year.

• They visit due to the tribal culture, interesting wildlife including the “big five” (rhino, lion, elephant, buffalo and leopard). Wildlife safaris are popular.

• A warm climate with sunshine all year round increases the winter potential of the location.

• “Beautiful” scenery, including savannah, mountain, forest, beach, and coral reef locations.

Mass Tourism - Kenya

• Kenya is trying to decrease the negative impacts of it’s tourism industry.

• Walking, or horseback tours are promoted over the near-anonymous vehicle safaris, to preserve vegetation, and also save costs.

• Alternative activities that are less damaging than safaris are promoted, like white water rafting or climbing.

Mass Tourism - KenyaPositive Impacts Negative Impacts

Economic Impacts

Tourism contribrutes 15% of the country’s GNP.In 2003, there were over 200,000 jobs being worked in Tourism.

Only 15% of the money earned through tourism goes back to the locals. The rest goes to big companies.

Social ImpactsThe culture and customs of the native “Maasai” tribe are preserved because things like traditional dancing are often profitably displayed for tourists.

Some tribespeople are forced off their land to create National Parks.Some Muslims are offended by how Western females dress

Environmental Impacts

There are 23 National Parks in Kenya, the biggest being Nairobi. The entrance money payed is used to maintain the National Parks, which helps in the preservation of the environment and wildlife.

Safari vehicles have destroyed vegetation and caused soil erosion.Wild animals have been affected, Cheetahs have to change hunting tactics to avoid crowdsCoral reefs damaged.

Mass Tourism - Kenya

• To maintain this popularity, and fend off a decline which has been seen before in African states such as Nigeria, the tourist board have launched an advertising campaign in Eastern Europe called “Magical Kenya”.

• The Wildlife service plan to build airstrips in National Parks to make them more accessible to tourists.

• Visa fees were cut in 2009 to make it cheaper to visit. They were completely scrapped for children under 16, so more families could visit.

Finished.

• loljk

ECOTOURISM -