GCIS Annual Report for the Financial Year 2004-2005
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Transcript of GCIS Annual Report for the Financial Year 2004-2005
GCIS Annual Report for the Financial Year 2004-20054 November 2005
Presentation to the Portfolio Committee on Communications
Minister in The Presidency, Dr EG Pahad,Debate on GCIS budget in National Assembly
18 June 2004
IntroductionFor government communication, as for all of government, embarking on a new term of government at the beginning of the Second Decade of Freedom ‘cannot mean business as usual. It is a time for more effective and faster implementation’ a time that ‘requires a consolidation and intensification of work in progress, . . . innovation and changes in mindset.’
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How GCIS sought to apply this injunction Important advances made in government
communication efforts Enhanced capacity to meet the major
challenges that still lie ahead in our endeavour to make the right of all citizens to information on government policies and actions a reality.
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IntroductionGCIS Annual Report sets out in detail:
Key initiatives during the period under review: 2004-05
Some activities undertaken in 2005 within the strategic plan presented in March 2005
Expanding access to information about opportunities democracy has brought
Expansion of infrastructure & systems for access to govt information
New products to reach especially the poor
Attention to capacity & performance of the govt-wide communication system
Introduction
Extending the system & improving performance
Provincial workshops convened - informed development of a framework for communication in the municipal sphere, incl. recommendations for structures, capacity, & an annual communication cycle to interface with provincial and national cycles
Increase public participation
Access to information about local services
Some 220 municipal communicators trained
Local Government
GCIS was charged with this task on its formation
Extending the system & improving performance
Preparation for the second-generation MPCCs under way
Plans in place to establish MPCCs in 4 districts to meet the First Generation objective: 1 MPCC in each district
Number of MPCCs at end of 2004-05 Financial Year
Target set in 2004 PoA 60
Target achieved end 2004 65
Operational MPCCs 2005 12
TOTAL 77
Research at 18 MPCCs in operation for more than 3 years, to:
Results will be part of input into the annual MPCC evaluation workshop in November 2005.
Improve service delivery Inform the business plan for the programme
Extending the system & improving performance
Review of MPCC funding options being undertaken with National Treasury and the dplg
Insights gained from a recent study tour to Brazil to learn from their experience in integrated service delivery.
Future perspectives informed by:
Extending the system & improving performance
An integral part of government communication efforts, along with the 1020 Batho Pele Call centre
A one-stop portal for information about government services, assisting those who help the public with access to information about government services, e.g. MPCCs, CDWs, CBOs and NGOs
Content of the Gateway portal is being translated into all official languages to assist these intermediaries and citizens with direct access to Gateway.
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GCIS now has responsibility for the Batho Pele Internet Gateway
Extending the system & improving performance
Efforts to enhance the capacity and standards of government communication
Second intake of Academy of Government Communication and Marketing completed
Continuing interest amongst communicators to benefit from this initiative
40 communicators from national, provincial and local government and some parastatals enrolled and are awaiting their results
Survey among journalists on their perceptions of govt communication
Survey completed GCIS is studying the report to
see how improvements can be made
Media account of government communications is a balanced one combining recognition of progress with some incisive criticism!
New products and extended platformsProduct innovations
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New products and extended platformsExtending the reach of information about opportunities, especially to those with least access to the media
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New products and extended platforms
Broadcast on SABC 2 Saturday mornings at 9.30 a.m. Shows real stories of ordinary people who have
accessed and benefited from economic opportunities created by government programmes
Aim to inspire and raise public awareness of opportunities and how they can be accessed
Tender for the update of the publication published Interactions with development finance institutions are
eliciting contributions towards the sustainability of this
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Azishe Ke! – Opportunity knocks
New products and extended platforms Launch of Vuk’uzenzele brought
major addition to platforms for communicating information about the opportunities of democracy and how to
access them
Written for all but aimed at those with least access to the media
Distribution of the 1m copies reaching into new areas.
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Back-office for intermediaries Back-office for intermediaries
New products and extended platforms
New products and extended platforms
Research is being done to:
Public response to the TV series and Vuk’uzenzele - letters & calls to 1020 - indicate they are fulfilling a public need for information and communicating the message of partnership between public and government in programmes to create opportunities and fight poverty
inform the efforts to improve quality ensure a match with what the intended
readers expect.
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New products and extended platforms
Initiated as a service to the community media sector but increasing uptake of Bua News material by mainstream media
Upswing in utilization of Bua News articles in internet news sites Wider international coverage through partnerships and co-operation
agreements with international or foreign agencies:
Smart News Network International (SNNI) Prensa Latina IRNA Xinhua news agency
GCIS’ participation in international conferences provided opportunities to
highlight the need to enhance the coverage of Africa in international media
and to build relations to promote this.
Contribute to public access to information about govt activities & programmes
Administration
Information technology
Human resource management
Procurement
Financial administration
GCIS continued to pay unremitting attention to effective and efficient support to its core functions:
An unqualified report - without even Emphasis of the Matter - from the Auditor-General, contained in the GCIS Annual Report.
2005/06 Budget R204,149m
MDDA R7,0m
IMC R65,9m
With approval of National Treasury MDDA funds were transferred in a single tranche - quarterly reports to GCIS gave regular accounts of how the funds were being used
Given the size of the IMC allocation it was transferred in quarterly accounts
The 2005/06 budget included a once-off R10m to cater for the Ten Year Celebrations, two State of the Nation Addresses in 2004/05 and the Inauguration of the President
99,8% of the allocated budget was spent as intended, with the 0,2 % under-expenditure related to vacancies arising from staff turnover.
Administration
Administration
MTEF Period 2005/06 2006/07 2007/08
Total 249 130 251 053 261 681
In last years allocation for the MTEF period, the following additions were made to the baseline: R40,0m, R28,5m and R28,0m for the respective years
Additional funds will go towards: Learnership programme E-Gateway Publication in the national telephone directory of contact details
for Information Officers under the Public Access to Information Act Additional personnel and operational costs of communication
officers particularly in local offices 16 Days of Activism campaign Popular government magazine Vuk’uzenzele.
AdministrationEstalishment Funded Unfunded Filled
432 382 50 357
Senior Management
Male Female
60% 40%
People with
disability
GCIS Govt target
2.5% 2%
Total African Coloured Indian White365 74% 8.8% 2.5% 14.7%
Filled posts (31 March 2005) Male Female365 47.9% 52,1%
Total HQ Midtown Regions Parliamentary365 240 118 7
Promoting partnership and participatory democracy
involvement in the work of the IMC
Continuing support for the MDDA
Engagement in the process towards the transformation of the advertising and marketing industry.
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The fostering of partnership of all of society in united action around common development goals - a focal theme in the work of GCIS:
Promoting partnership and participatory democracyPast year saw a breakthrough in the process towards transformation:
Overarching Transformation Charter completed with support from a wide spectrum of stakeholders, incl. those recently joining/ rejoining the process e.g. PRISA & SAMRA
Charter meets all requirements of the BBBEE Act and Strategy - aligned to the latest codes Ceremonial signing of the Charter scheduled for 24 November Will be submitted to the Minister of Trade and Industry for gazetting
as a Section 9 Charter Monitoring and Steering Committee will be phased out once a Sector Charter Council has been established.
TRANSFORMATION OF THE Advertising and Marketing Industry
Promoting partnership and participatory democracy
Best-practice guidelines for government procurement of marketing and advertising completed
Should have a positive impact on government’s handling of advertising and marketing bids and in particular on participation by small emerging Black-owned companies.
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Promoting partnership and participatory democracy
Two focus weeks each exceeded the previous ones ito number of events
Imbizo campaign reached new heights and has evolved in ways to engage more effectively in promoting solutions to identified problems
Outside formal campaigns direct interaction of imbizo has increasingly become the norm of government communication.
Nov 01 Apr 02 Oct 02 Apr 03 Oct 03 Sep 04 Apr 05
Events 170 300 320 365 410 427 487
Promoting partnership and participatory democracy
The annual international campaign – from 25 November to 10 December - of 16 Days of Activism for No Violence against Women and Children
GCIS is currently contributing to a number of communication campaigns in which the active partnership of all of society is critical to success
More South Africans from all sectors heed the call, strengthening the national movement against woman and child abuse
Additional allocation for the campaign in this year’s GCIS budget being used to boost the communication campaign and extend its reach
Campaign will include a postcard pledge, the white ribbon, an SMS campaign and a Torch of Peace, among others.
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Promoting partnership and participatory democracyNEPAD Peer Review of SA
GCIS is working with the DPSA on a communication campaign to maximise the participation of South Africans in the Review:
To create awareness To promote the co-operation among South Africans in
reviewing progress made in the first decade of freedom To identify areas for further improvement To agreeing on a national vision and programme to take
our democracy to new heights.
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Promoting partnership and participatory democracy2010 World Cup
Working with the IMC, and in consultation with the 2010 Local Organising Committee and FIFA, first steps have been taken towards a national communication partnership around the hosting of the 2010 World Cup itself, to:
ensure that as a nation we make the most of this unique opportunity for marketing our country
further strengthening national unity and accelerating development.
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Promoting partnership and participatory democracyAccelerated and Shared Growth Initiative of South Africa
Major focus of communication for the coming period
Government joining hand with social partners to develop a comprehensive initiative that will raise the range of growth to higher levels, in a manner that benefits all South Africans
Encouraging trends in indicators of the national mood create a positive environment for communication, domestic and international, to explain the initiative and promote partnership for its implementation.
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