Wim ElfrinkChief Globalisation OfficerExecutive Vice President,Cisco Services

The Network As The Platform to Drive Sustainability

The World is Changing… Massive Economic Rebalancing

The World’s Top 10 Economies

1820

China28.7%India16.0%France5.4%U.K.5.2%Prussia4.9%Japan3.1%Austria1.9%Spain1.9%U.S.1.8%Russia1.7%

1999

U.S.30.0%Japan14.5%Germany6.6%U.K.4.7%France4.7%Italy3.8%China3.8%Spain2.0%Canada2.1%Mexico1.6%

2009

U.S.24.3%Japan8.7%China8.6%Germany5.7%France4.6%U.K.3.7%Italy3.6%Brazil2.7%Spain2.5%Canada2.3%

Source: World Bank/Angus Maddison. The World Economy: Historical Statistics; World Bank; IMF

2050

China32.7%U.S.17.8%India17.4%Brazil5.3%Mexico4.3%Russia4.0%Indonesia3.2%Japan3.1%U.K.2.4%Germany2.3%

The World is Changing… Major Demographic Shifts

The World is Changing…

Aging Shrinking Hypergrowth

700M urbanized worldwide - Next 10 years

…100 New 1M+ Cities by 2025

More than 50% of Saudi Arabia is under 25 By 2050, the population will grow by 66%

Saudi Arabia is 82% urbanized……will be 85% by 2025 and 90% by 2050

500,000+ population: 717 emerging-market cities today… additional 371 by 2030

Stimulus packages worldwide - urban revitalization. $30 - $40 trillion infrastructure spend in emerging markets - Next 20 years

3 B People Connected to the Internet - Next 10 years

Source: World Population Prospects: 2008, World Urbanization Prospects: 2009, United Nations Population Division; BCG

Future Competition is between Cities

“International competition is now increasingly based on cities, and clusters instead of individually…this will help accelerate the concerted development of cities and rural areas…” Cui Gong Hao,

Professor, Urban and Regional Planning, Nanjing University, China

“This is the Urban Century.” Ban Ki-moon, Secretary-General,

United Nations

“The strategic and economic policies of the 20th century are obsolete and it is time to find new ones.” Council on Foreign Relations,

February 2010

“Technology has become the engine of globalisation.”

World Bank

2004 2010 202020152005

300Million Devices

Technology’s Role in Sustained & Balanced Growth

Enable Productivity

Create New Services

Environmentally Friendly

SUSTAINABILITY

Social EnvironmentalEnvironmentalEconomic

Running a Community, Village, City, Country, the World on Networked Information

Transportation

Real Estate Sports & EntertainmentGovernment

Utilities

Education

Healthcare

Safety & Security

Imagine the Possibilities for Citizens of the Future

Economic, Social and EnvironmentalServices

What Are the Benefits?

Energy Savings 50%

Traffic 20% Water 80%

In the Next Decade

Crime Rates 20%

$1 / Doctor Visit $1 Month / Student

What Will it Take?

VisionaryLeadership

Global OpenStandards

SmartRegulation

Private PublicPartnerships

NewEcosystem

The Industrialization of the InternetThe Internet of Things

1%

5%

2%

3%

4%

2011 201320091997 20072005200320011999

Prod

uctiv

ity

BusinessBusiness ConsumerConsumer IndustrialIndustrial

Phase 1 Phase 2 Phase 3

The Network as the Platform

What Will Be Next?

14 yrs old

First TV

20 yrs old First Cell Phone

30 yrs old

40 yrs old

First Plane Ride

First VPN Connection50 yrs old

First TelePresence