GBTA Chapter Updates FINAL -...
Transcript of GBTA Chapter Updates FINAL -...
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Chapter Benefit Update | Agenda
• Chapter Charter Updates • New Chapter and Community Member Benefits • GBTA All Access Membership Review • Technology Integration Review • All Access Membership Development Update • Membership and Marketing Services – DRAFT • Next Steps
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Partnership Pays – Higher Retention
Members who are involved with both a Chapter and GBTA maintain their membership for an average of 9.8 years as opposed to an average of 6 years for members of just a Chapter or just National.
4 MORE YEARS!!
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Chapter Charter Update
• Arizona
• Ohio Valley
• Michigan
• Austin
• Dallas/ Ft. Worth
• New Jersey
• North Carolina
• San Antonio
• Utah
• Inland Northwest
• Georgia
• Chicago
• Wisconsin
• Los Angeles
• North Florida
• South Florida
• Puget Sound
• Mid South
• Silicon Valley
• Tampa Bay
Chapters Affiliates
• North Central
• Upstate NY
• Northern Virginia
• Baltimore/ Washington
• New York City
• Tennessee
• Oregon
• San Diego
• Virginia
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New Language
Chapter Member Community Member
GBTA Member Industry Member
Business Travel Association (BTA)
GBTA Chapter or GBTA Affiliate
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Delivery of New Community Member Benefits is Dependent Upon The Technology Integration and Chapter Chapter Agreement
Chapter Benefits
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Chapter Benefits | Delivered
Chapter events listed on GBTA
website
Chapter events promoted to all GBTA members
New member leads 11,000
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Community Member Benefits | Delivered
Global Business
Travel magazine
GBTA Daily News Brief
Member-only
Webinars
GBTA Career Center
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Community Member Benefits | Coming Soon
GBTA All Access Membership
Jeremy Gardner All Access Member
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GBTA Chapter and Community Member Benefits Roll-Out
Once the Chapter Charter Agreement is executed, the GBTA membership team will contact you to begin the delivery of Chapter and Community member benefits
11,000 new membership leads delivered to date
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Membership Types | Review
Community Membership
Industry Membership
All Access Membership
Active membership with an official GBTA Chapter
Active membership with GBTA
Active membership with an official GBTA Chapter and an active membership with GBTA
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Membership Fees Per Year| Review
Community Membership
Industry Membership
All Access Membership
New - $175
Renew - $175
New Direct - $370
Renew Direct - $395
New Allied - $420
Renew Allied - $395
New Direct - $495
Renew Direct - $520
New Allied - $545
Renew Allied - $520
$50 Off
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Execution of an All Access Pass Is Entirely Dependent Upon The Technology Integration and Chapter Chapter Agreement
All Access Pass
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Chapter Technology Initiative
Chapter Website
Chapter Website
Chapter Website
Chapter Website
Star ChapterTechnology
Platform
Joint Database
GBTA Platform
Platform links to Joint member database which stores all Chapter and GBTA membership information and supplies centralized reports.
Platform provides each chapter: • Membership • Events • Website Management Services
Chapters will receive GBTA member information for recruitment purposes.
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Five Major Stages of Development
Joint Member Database
Data Sync
New Member Registration
2014 2015
Renewal Member Registration
Single Sign on
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All Access Pass | Joint Member Database
Phase 1
Requirements
Phase 2
Development
Phase 3
Testing
Phase 4
Go Live
Key Development Areas: •Develop business rules for data creation, modification and overwrites •Create member data field matching rules for both platforms •Create secure data transfers To and from Star Chapter and GBTA
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All Access Pass | Data Sync
Phase 1
Requirements
Phase 2
Development
Phase 3
Testing
Phase 4
Go Live
Key Development Areas: •Test data delivery and activation triggers in SC and GBTA •Validate member records, tighten business rules to avoid duplicates •Test data feeds for security and data integrity
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Technology Integration Update
Pipeline of data traffic is now in place
▪ Star Chapter data & GBTA data have both been pushed to joint data warehouse.
▪ We now have the capability of passing member data bi-directionally
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All Access Pass | New Member Registration
Phase 1
Requirements
Phase 2
Development
Phase 3
Testing
Phase 4
Go Live
Key Development Areas: •GBTA database reconfiguration to accommodate new member category •Conditional member logic across all applications •Creation of AA member type for SC and GBTA •All Access flow to include Chapter lookup and selection
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Five Major Stages of Development
Joint Member Database
Data Sync
New Member Registration
2014 2015
Renewal Member Registration
Single Sign on
Spring 2015 Target
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ALL ACCESS | Next Steps
▪ Star Chapter to implement All Access Membership offering during Chapter member registration flow.
▪ Star Chapter to program Chapter databases to accept GBTA Members and Prospects in an automated fashion.
▪ Star Chapter to create New Member email template for All Access subscribers.
▪ Star Chapter to complete data integrity regression testing of member data during both data syncs.
From SC! DB ! GBTA
From GBTA!DB!SC
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ALL ACCESS | Next Steps
▪Test All Access New Membership flow from both SC and GBTA websites, confirm member fields, financials and logins.
▪Begin development on All Access Renewals and Off Cycle Registrations.
▪Finalize requirements for SSO and build development life cycle.
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ALL ACCESS | What We Need From You
▪ Standardize your member types to Allied and Direct
▪ Change Member Login Username to Email Address
▪ Adopt “Anniversary Date” memberships
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GBTA Financial Flows to Chapter
Member buys All Access Pass
(GBTA absorbs CC fees)
Monthly transaction batch
by chapter
Funds from GBTA to Chapter
@ $150 per member
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Membership and Marketing Services*
• Consulting Model
– $200/month (annual) commitment for 32 hours of services per year
▪ 8 hours for bi-annual reviews (2 half-day workshops)
▪ 2 hours per month of consulting services
▪ Breakeven of one incremental member per month
– Access to:
▪ Membership and marketing consulting services
▪ Membership and marketing templates and processes
▪ Recorded training, Best practices
– Interested Chapters can buy more hours at $50/hr
*Requires 20 or more Chapters to invest
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Next Steps
1. Sign Chapter Charter Agreement, if you haven’t already considered.
2. Community and Chapter Benefits Delivery – contact Ed Barrett if you are ready for your members to receive new benefits (requires Chapter Charter signature)
3. Membership and Marketing Services – Please contact Ed Barrett if you are interested in learning more about services for your chapter. Service delivery is dependent upon 20 chapters to opt-in.