GBS Social Business Audit

Team Connect

DeveloperWorks

Message Board

Feeds

Bookmarks

Wiki

Activities

What is GBS?

Group Business Software (GBS) is a global

software and service company

Premier IBM Business Partner,

specialization lies in cloud technology

Headquarters in NYC and Frankfurt

Mission: “Reduce corporate IT spending by

enabling any Lotus application internally or

externally in a self-service fashion by 2014.”

What “social” challenges does

GBS face?

No social media strategy

Only a handful of employees are involved in

social business practices

Do not use social media to its fullest

capability

Unsure what type of content to post

externally

Why is a transformation to a

social business important?

Increase business results while cutting costs

Efficiently share information and collaborate

on projects

Remove time zone barriers

How does GBS currently use

social business tools?

Information repository

Project management

External interaction

Public and private blogs

Which environments does

GBS currently use in its social

business initiatives?

Internal – getting employees involved

External – engaging customers

Top Five Business Pressures

1. Achieve better business results

2. Leverage sharing and collaboration

3. Communicate across different time zones

4. Remain innovative

5. Stay competitive

How would you categorize the

use of social business at

GBS?

Medium level

No solid strategy

Fire hose approach

Not enough engagement

What departments at GBS

are focused on social

business initiatives?

Marketing

Product development

How does GBS plan to

address the business

pressures they identified?

Sametime Instant Messenger

IBM Connections

IBM Quickr

BleedYellow

GroupLive cloud computer

Lanyrd social conference directory

What organizational

capabilities does GBS have?

Portals/groups for different company areas

Employee profiles

Form teams to solve business problems

How do social media tools

help GBS to become more

nimble when reacting to their

market?

Synchronize all to post same message to

three main channels

Get feedback immediately

How does GBS use social

media tools to become more

transparent?

BleedYellow

Internal and external knowledge sharing

Blogs

Defines GBS as a leading technology

company

Facebook Photo App

Adds a personal connection

On which social

channels/platforms does GBS

currently have corporate

profiles?

Facebook

Promote events

Product updates

YouTube

Webinars

Product demos

Promotional videos

Twitter

Promote products and services

Foursquare

Reward employees and customers

How active is GBS in the

bloggersphere and what

topics are GBS bloggers

engaged in?

Twelve internal and external active bloggers

External Topics

Lotus Connections

Events, products and services

Press releases/newsletters

Internal Topics

Processes

Collaboration efforts

New product information

Press releases/newsletters

What encourages GBS

employees to use social

business tools?

Marketing is pushing employees to come on-

board

Easier to communicate with employees

across different time zones

Private Facebook group enables employees

to get to know each other

Which technology enablers

does GBS currently use, and

how?

Internal

IBM Lotus Connections

Share ideas

Ask questions

Locate and store information

IBM Quickr

Project management

External

BleedYellow

Engage with customers, prospects and

experts

What steps does GBS take

for to bringing a response

team together for a key

business threat?

GBS has encouraged all its employees to

create profiles within connections

Employees are encouraged to list skills and

areas of expertise

It now takes less than a week to create a

response team

At what point in the customer

on-boarding phase (and how)

does GBS leverage a social

business strategy?

Leverages a business strategy immediately

Accomplished through BleedYellow

Allows customers to post personal

profiles, write blogs, share bookmarks and

create communities

Does GBS have online

communities to obtain

feedback from prospects and

customers? If yes, how?

External Facebook, Twitter, YouTube,

Foursquare, and blog pages

Each have commenting features for

feedback

How often is the GBS brand

mentioned in social media?

GBS is mentioned in social media on a

weekly basis

What is the Klout score of

@GBSKnows?

GBS's Klout score is 38

Their top three influential topics are:

Video

Domino

YouTube

If and how does GBS

measure ROI or business

metrics impacted by social

business software?

No standardized process for measuring ROI

or business metrics

Extremely inconsistent