Gaylon White, Director of Design Industry Programs, Eastman Chemical Company
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Transcript of Gaylon White, Director of Design Industry Programs, Eastman Chemical Company
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The power of story
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“There’s a story in every man. The challenge is to find it. Then the problem is to tell it without putting the reader to sleep.”
Jim MurrayAmerican sports columnist
Everybody has a story
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When pictures say it all
© Brian Lanker
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“We may walk in different shoes, but we tread on common ground.”
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Stories – how we remember
“Stories are easier to remember – because in many ways, stories are how we remember.”
Dan PinkAuthor, A Whole New Mind
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“The notion of story and storytelling is important because to bring people to a newFunctionality – to a new typeof use – you have to lead them there.”
Yves BéharFounderfuseproject
Leading the way
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Violence of the new
“I found out as a professional designer that it didn't really matter how good a design was, if you didn't prepare the receiver …it would bounce off. It is what I call the violence of the new.”
Richard SeymourDesigner / FuturistSeymourpowell
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Eastman Innovation Lab
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Design Insights
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“In the present, we're creating thefuture. We're writing our story and…cognizance of that is very importantabout sustainability.”
JohnPaul KuszAssociate DirectorCenter for Sustainable EnterpriseIllinois Institute of Technology
Writing a sustainable story
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“The best way to be accountable is to believe that everything you know about your product is on a billboard in Times Square.”
JohnPaul KuszAssociate DirectorCenter for Sustainable EnterpriseIllinois Institute of Technology
Importance of transparency
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“Againability was about establishinga vision…
“It's simply the idea of saying that, having made something, let's useit again, again and again.” Martin BunceManaging PartnerTin Horse
Establishing a vision
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“One of the reasons why some ideas don’t get through R&D to the market is because we’re not connecting up the key role players in the innovation system effectively enough.”
Martin CharterDirectorThe Centre for Sustainable DesignUniversity of Creative Arts, UK
Building bridges
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Polyesterraw materials
Polyesterdepolymerization
Molded & extruded articles
Polyestermanufacture
Rewinding the chemistry
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“There we were [at the Earth Summit in Rio in 1992] discussing sustainable development and sustainability but we weren’t accepting responsibility for our own actions.”
Gary Waterworth OwenFounderResponseAbility Alliance
Defining moment
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Painting the picture
“A good storyteller is somebody who can turn a man’s ears into eyes.”
Bedouin saying
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The power of story