Engaging with an external ecosystem

Intrapreneurship Conference Dec 12 2014

Numa, A springboard for entrepreneurs

Entrepreneurship is a state of mind

Our quest is to build: Methodology Mentorship Ecosystem

Our quest is to build: Mentorship Mentorship Ecosystem

Our quest is to build: Mentorship Methodology Ecosystem

Change of environment catalyses a change of mindset

Acceleration Programs

100 coworkers daily !72 Startups accelerated, & 5 exits (since 2011) !1000 events/year

Events

Workshops

Open Innovation Programs

2000 2007 2008 2011 2014

Silicon Sentier

Silicon Sentier 1st Label Living Lab

La Cantine, 1st Co working space

in France

Le Camping

NUMA

Silicon Xperience

Enterprises K-type

Startups R-type

How we approach innovation

Numa Shift (Idea to proof of concept)

Numa Explore (Open innovation sandbox)

Business problem

Diagnostic Idea

!

Business Problem: How might the French customs better inform travelers on the taxes levied on imported goods so as to reduce the load on call centers?

Numa Shift (Idea to proof of concept)

Numa Explore (Open innovation sandbox)

Business problem

Diagnostic Idea

PITCH DISCOVER - DEFINE DEVELOP - DELIVER

Numa Shift

SELECTION & PREPARATION

DO YOU KNOW YOUR USER?

YES

?

USER PERSONA

USER RESEARCH & ANALYSIS

YES

DOES YOUR PRODUCT MEET AN EXISTING NEED?

HOW DOES YOUR USER INTERACT WITH YOUR PRODUCT?

IN WORDS

IN IMAGES

USE CASE

STORY BOARD

HOW DOES IT WORK?

HOW DO YOU ORCHESTRATE A DESIRED USER EXPERIENCE?

YES

STAKEHOLDER MAP

SERVICE BLUEPRINT

TEST

WHO DOES THE SUCCESS OF YOUR PRODUCT DEPEND ON?

PROTOTYPE

DO YOU KNOW THE PAIN POINTS YOUR USERS EXPERIENCE?

DO YOU HAVE STAKEHOLDERS’ BUY IN ?

YES

PITCHLAUNCH

?

?

?

ITERATE

IDEATE

!

Business Problem: What products, services and collaborations might emerge if we (a French Railway Network) open a part of our data to an ecosystem of entrepreneurs?

Numa Shift (Idea to proof of concept)

Numa Explore (Open innovation sandbox)

Business problem

Diagnostic Idea

Spon

sor

Intrapreneurs

Startups

Subject Experts

Users Ac

adem

ia

DATAListen Engage Experiment

Watch a case study video here: https://www.youtube.com/watch?v=3wpy0Ojf4KQ&feature=youtu.be

!!

!

Our Learnings: 1. Not all business problems lend

themselves to open innovation 2. Internal stakeholder buy in is not

enough, get them engaged 3. The focus is on experimentation &

not a solution 4. Being a big brand will not ensure

participation

Tips on defining your roadmap

1. What are your resources: skills, tools, infrastructure, data?

3.How will you measure your success?

2. Who will you include?

4. How will you make it a win-win?

5. What are your barriers/show stoppers?

6.The only obligation is to experiment.

Lets talk (20 mins) 1. Interview your neighbor 2. Flesh out his business problem 3. Recommend a road map :

Acceleration/Open Innovation 4. Share

Business problem

Acceleration (Idea to proof of concept to pitch)

Open Innovation (A sandbox)

Acceleration 1. How will you measure the success of your

program? 2. Who are your participants? 3. How will you identify & prepare them? 4. What happens after the participants have

pitched a working prototype & a business case?

5. How will your program transform the participants?

6. Whose buy in will you need to implement your program?

Open Innovation 1. What are your resources (Data/

infrastructure..? 2. How will you measure the success of

your program? 3. Who will you include in your

sandbox? 4. How will it be a win-win? 5. What could be the biggest barrier? 6. Are you in it to experiment?

Stay in touch gayatri@numa.paris