Gaurav Mishra Yahoo Georgetown Digital Activism 04232009

Microsoft PowerPoint - gaurav_mishra_yahoo_georgetown_digital_activism_04232009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com

Talk & Panel Discussion: International Trends in Digital

ActivismApril 23, 2009

Yahoo!/ Georgetown University

Gaurav Mishra/ Evgeny Morozov/ Ivan Sigal/ Trebor Scholz

Program Outline

Talk: Digital Activism in India and China 45 minutes

Panel: International Trends in Digital Activism 45 minutes

Q & A 30 minutes

Panel Members Evgeny Morozov

2008-09 Open Society Institute Fellow Writing a book on internet in authoritarian societies Previously, Director of New Media at Prague NGO Transitions Online

Ivan Sigal Executive Director of Global Voices Previously, Senior Fellow at the U.S. Institute of Peace Internews Regional Director for Asia

Trebor Scholz Professor for Media Study at New School University, NYC Editor of the book The Art of Free Cooperation Founder: Institute for Distributed Creativity

Three Questions

What is social media and why is it important?

How are social media and digital activism changing media, civil society, and government?

What are the challenges of using social media for digital activism in emerging countries?

Tool Agnostic

Blogging Microblogging Videoblogging Photoblogging Podcasting Mapping

Social networking Social voting Social bookmarking Lifestreaming Wikis Virtual worlds

Terminology Agnostic

Social media Social computing Social software Social web Participatory media Participatory web

Read write web Citizen media Peer to peer media Web 2.0 New media Crowdsourcing

Talk: Digital Activism in India & China

April 23, 2009Georgetown University

Gaurav MishraYahoo! Fellow at Georgetown University

Context: Digital Inequality

India + China

Why India and China?

Source: NYT

World Map: Internet Penetration

The 4 Cs of Digital Inequality

Connection

Computing Devices

Content

CapabilitiesThe Digital Binary Group:

Focus on Access (Computers + Connection)

The Digital Inequality Group: Focus on

Application (Content + Capabilities)

Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession

India: VNL MicroTelecom

Source: http://vnl.in

India: QuestionBox

Source: http://questionbox.org

India: United Villages

www.vnl.in

Source: http://unitedvillages.com

India: Google Internet Bus

Source: http://www.google.co.in/intl/en/landing/internetbus/

India/ China: Cyber Cafes

But India + China = 430m Web Users

Source: NYT

Context: Social Media Usage

India + China

Coming Back to Social Media

Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month

USA China India World

Update personal weblog 16% 61% 36% 28%

Upload to video sharing website 18% 46% 45% 29%

Upload to a photo sharing website 32% 56% 49% 39%

Manage profile on a social network 35% 56% 59% 48%

Subscribe to a RSS feed 14% 44% 37% 26%

Download a podcast 22% 65% 49% 36%

Read blogs/weblogs 51% 84% 77% 63%

Watch video clips online 63% 84% 80% 75%

Number of internet users (millions) 100.0 61.0 17.8 475.0

Attitudes towards sociability, privacy and trust.

International SNS Preference

Source: Oxyweb based on Alexa data, 2008

Facebook MySpace Orkut Xiaonei Vkontakte Hi5

China: Parallel Internet Universe

Hat Tip: Shel Israel (http://redcouch.typepad.com/weblog/2008/11/chinas-top-web.html )

China: Comsenz Build a BBS/ SNS

Source: http://www.comsenz.com/products/discuz

China: Direct2Dell

Source: http://chinese.direct2dell.com/

India: SMS Gupshup Group SMS

Source: http://www.smsgupshup.com

India: BabaJob

Source: http://babajob.com/tfoverview.htm

Context: Social Media + Digital Activism

India + China

Old Media + New Media

The Digital News Lifecycle

REACH/DEPTH

Gaurav Mishra (www.gauravonomics.com)Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)

SMS Alert

Blog Post

News Story

Context Analysis

Conversation

Personalization

Social Media + Digital Activism

Source: http://www.digiactive.org/wp-content/uploads/digiactive_facebook_activism.pdfhttp://www.digiactive.org/wp-content/uploads/digiactive_twitter_guide_v1-0.pdf

Social Media + Digital Activism

India: SEA-EAT Blog

Source: http://tsunamihelp.blogspot.com/

India: Mumbai Terror Attack

Source: http://flickr.com/photos/vinu/sets/72157610144709049/

Source: http://search.twitter.com/search?q=%23mumbai

Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/

India: Pink Chaddi Campaign

Source: http://thepinkchaddicampaign.blogspot.com

India: Blank Noise Project

Source: http://blanknoise.org

India: NGO Post

Source: http://ngopost.org

India: Caste Based Orkut Communities

Source: http://www.orkut.com/Main#Community.aspx?cmm=5085362

Gaurav Mishra Yahoo Georgetown Digital Activism 04232009

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