Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

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Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected] Social Media & Public Diplomacy 2.0 May 8, 2009 Program for Iraqi Diplomats Georgetown University Gaurav Mishra Yahoo! Fellow at Georgetown University

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My presentation on 'Social Media and Public Diplomacy' for Iraqi Diplomats at Georgetown University

Transcript of Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Page 1: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Social Media & Public Diplomacy 2.0

May 8, 2009Program for Iraqi Diplomats

Georgetown University

Gaurav MishraYahoo! Fellow at Georgetown University

Page 2: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Iraq: Deputy PM Barham Salih

Source: http://twitter.com/barhamsalih

Page 3: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Iraq: State Dept Tech Delegation

Source: http://www.cnn.com/video/data/2.0/video/tech/2009/04/22/am.intv.dorsey.twitter.cnn.html

Page 4: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Iraq: Salam Pax Twitter

Source: http://twitter.com/Salam/status/1724679615

Page 5: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Iraq: Salam Pax Blog

Source: http://salampax.wordpress.com/

Page 6: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Three Questions

What is social media and why is it important? How is social media changing media, civil

society, and government? Why should diplomats be interested in

social media?

Page 7: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

What is social media and why is it important?

Page 8: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Tool Agnostic

Blogging Microblogging Videoblogging Photoblogging Podcasting Mapping

Social networking Social voting Social bookmarking Lifestreaming Wikis Virtual worlds …

Page 9: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Terminology Agnostic

Social media Social computing Social software Social web Participatory media Participatory web

Read write web Citizen media Peer to peer media Web 2.0 New media Crowdsourcing …

Page 10: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

The 4 Cs of Digital Inequality

1

Connection

2

Computing Devices

3

Content

4

CapabilitiesThe Digital Binary Group:

Focus on Access (Computers + Connection)

The Digital Inequality Group: Focus on

Application (Content + Capabilities)

Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession

Page 11: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

World Map: Internet Users

Source: NYT

Page 12: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Social Media Usage by Country

Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month

USA China Japan UK India Brazil Russia World

Update personal weblog 16% 61% 47% 25% 36% 34% 20% 28%

Upload to video sharing website 18% 46% 20% 32% 45% 55% 20% 29%

Upload to a photo sharing website 32% 56% 21% 50% 49% 61% 39% 39%

Manage profile on a social network 35% 56% 42% 60% 59% 69% 54% 48%

Subscribe to a RSS feed 14% 44% 31% 25% 37% 45% 45% 26%

Download a podcast 22% 65% 30% 42% 49% 54% 47% 36%

Read blogs/weblogs 51% 84% 84% 66% 77% 79% 62% 63%

Watch video clips online 63% 84% 68% 85% 80% 88% 58% 75%

Number of internet users (millions) 100.0 61.0 29.8 17.8 17.8 13.8 8.6 475.0

Page 13: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Attitudes Towards Sociability

Source: Synovate, 2008, Social Network Users

0%

50%

100%

150%

200%

Brazil IndiaRussia

United States Japan

France

30%64%

50%33% 36%

36%

20%

25%

13%32%

11% 21%

45%

64%

25%59%

34% 40%

11%

32%

7%

22%

8%10%

Online conversations as meaningful More friends online than offlineEasier to make friends online More enjoyment from online friends

Page 14: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Attitude Towards Privacy

Source: Synovate, 2008, Social Network Users

0%

10%

20%

30%

40%

50%

60%

70%

80%

Brazil IndiaRussia

United States

JapanFrance

14%6% 14% 16% 24%

8%

44%

1%5%

43%

6%

20%

21%

12%

20%

10%

20%

8%

Privacy Concern Security Concern Other Concerns

79%

19%

39%

69%

51%

36%

Page 15: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Attitudes Towards Trust

Source: Universal McCann, 2008, Active Internet Users, Age 16-54

Page 16: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

How is social media changing media, civil society &

government?

Page 17: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Old Media + New Media

Page 18: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

The Digital News Lifecycle

TIME

REACH/DEPTH

© Gaurav Mishra (www.gauravonomics.com)Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)

SMS Alert

Blog Post

News Story

Context Analysis

Conversation

Personalization

Page 19: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

India: Mumbai Terror Attack

Source: http://flickr.com/photos/vinu/sets/72157610144709049/

Page 20: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

India: Mumbai Terror Attack

Source: http://search.twitter.com/search?q=%23mumbai

Page 21: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

India: Mumbai Terror Attack

Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/

Page 22: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

International: Global Voices

Source: http://globalvoicesonline.org

Page 23: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Qatar: Al Jazeera Sharek

Source: http://sharek.aljazeera.net/

Page 24: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Twitter Vote Report

Source: http://blog.twittervotereport.com/

Page 25: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

India: Vote Report India

Source: http://votereport.in

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Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Gaza: Al Jazeera War on Gaja

Source: http://labs.aljazeera.net/warongaza/

Page 27: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Egypt: April 6 Movement

Source: http://www.facebook.com/group.php?gid=9973986703

Page 28: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Columbia: Million Voices/ FARC

Source: http://www.facebook.com/group.php?gid=6684734468

Page 29: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

India: Pink Chaddi Campaign

Source: http://thepinkchaddicampaign.blogspot.com

Page 30: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

China: Harmonius/ River Crab

Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)

Page 31: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: My.BarackObama.com

Source: http://my.barackobama.com/

Page 32: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Barack Obama on YouTube

Source: http://www.youtube.com/user/barackobamadotcom

Page 33: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

India: L K Advani’s Blog

Source: http://blog.lkadvani.in/

Page 34: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

India: Bloggers for Advani

Source: http://groups.google.com/group/bloggers4advani?pli=1

Page 35: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Israel: Netanyahu Website

Source: http://ru.netanyahu.org.il/

Page 36: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Israel: Netanyahu Twitter

Source: http://twitter.com/netanyahu

Page 37: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Open for Questions

Source: http://www.whitehouse.gov/openforquestions/

Page 38: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

China: People’s Daily E-Two Sessions

Source: http://elianghui.people.com.cn/2009/Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)

Page 39: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Why should diplomats be interested in social media?

Page 40: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: America.gov

Source: http://www.america.gov/

Page 41: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: State Department

Source: http://www.state.gov/

Page 42: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: State Dept. Dipnote Blog

Source: http://blogs.state.gov/

Page 43: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Colleen Graffy on Twitter

Source: http://twitter.com/Colleen_Graffy

Page 44: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Democracy Video Challenge

Source: http://www.videochallenge.america.gov/

Page 45: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Alliance of Youth Movements

Source: http://info.howcast.com/youthmovements/summit

Page 46: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: X Life Game

Source: http://xlifegames.com/

Page 47: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Dept of Defense

Source: http://www.defenselink.mil/

Page 48: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: DoD Bloggers Roundtable

Source: http://www.defenselink.mil/Blogger

Page 49: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Mawtani in Iraq by DoD

Source: http://mawtani.com/ar/

Page 50: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

USA: Magharebia in North Africa DoD

Source: http://magharebia.com/

Page 51: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Israel: Israel Politik Blog

Source: http://www.israelpolitik.org/

Page 52: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Israel: IDF YouTube Channel

Source: http://www.youtube.com/user/idfnadesk

Page 53: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Israel: Help Us Win

Source: http://www.helpuswin.org/

Page 54: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Concerns About Diplomacy 2.0

Public diplomacy or propaganda Foreign ministry or defense ministry Domestic or foreign audiences Overt or covert operations Same questions in USA, Israel, Russia,

China, Iran, India, Iraq Different answers for each socio-political-

ideological context

Page 55: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

In Summary

Page 56: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

The 4Cs of Social Media

Visible

Invisible

Easy Difficult

Content

Collaboration

Community

Collective Intelligence

Creators > Curators > ConsumersThe 1:9:90 rule

Collective Action > Co-creation > Conversations

Size + Strength + Social Object

Implicit or explicitPrivacy + reputation + info filters

© Gaurav Mishra (www.gauravonomics.com)

Page 57: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Three Mantras of Social Media

The future has already arrived. It’s just not evenly distributed yet.

Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.

The tools are transient; the value system is here to stay.

Page 58: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Social Media + Diplomacy

Listen/ Understand: Aggregate public opinion + flag flash points Engage/ Energize: Virality + modularity Defend: Hacktivism + astroturfing Internal: Collaboration + community +

knowledge management

Page 59: Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Thank You

Blog: gauravonomics.com/blogTwitter: @gauravonomics

Email: [email protected]