Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009
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Transcript of Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Social Media & Public Diplomacy 2.0
May 8, 2009Program for Iraqi Diplomats
Georgetown University
Gaurav MishraYahoo! Fellow at Georgetown University
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Iraq: Deputy PM Barham Salih
Source: http://twitter.com/barhamsalih
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Iraq: State Dept Tech Delegation
Source: http://www.cnn.com/video/data/2.0/video/tech/2009/04/22/am.intv.dorsey.twitter.cnn.html
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Iraq: Salam Pax Twitter
Source: http://twitter.com/Salam/status/1724679615
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Iraq: Salam Pax Blog
Source: http://salampax.wordpress.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Three Questions
What is social media and why is it important? How is social media changing media, civil
society, and government? Why should diplomats be interested in
social media?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
What is social media and why is it important?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Tool Agnostic
Blogging Microblogging Videoblogging Photoblogging Podcasting Mapping
Social networking Social voting Social bookmarking Lifestreaming Wikis Virtual worlds …
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Terminology Agnostic
Social media Social computing Social software Social web Participatory media Participatory web
Read write web Citizen media Peer to peer media Web 2.0 New media Crowdsourcing …
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
The 4 Cs of Digital Inequality
1
Connection
2
Computing Devices
3
Content
4
CapabilitiesThe Digital Binary Group:
Focus on Access (Computers + Connection)
The Digital Inequality Group: Focus on
Application (Content + Capabilities)
Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
World Map: Internet Users
Source: NYT
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Social Media Usage by Country
Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month
USA China Japan UK India Brazil Russia World
Update personal weblog 16% 61% 47% 25% 36% 34% 20% 28%
Upload to video sharing website 18% 46% 20% 32% 45% 55% 20% 29%
Upload to a photo sharing website 32% 56% 21% 50% 49% 61% 39% 39%
Manage profile on a social network 35% 56% 42% 60% 59% 69% 54% 48%
Subscribe to a RSS feed 14% 44% 31% 25% 37% 45% 45% 26%
Download a podcast 22% 65% 30% 42% 49% 54% 47% 36%
Read blogs/weblogs 51% 84% 84% 66% 77% 79% 62% 63%
Watch video clips online 63% 84% 68% 85% 80% 88% 58% 75%
Number of internet users (millions) 100.0 61.0 29.8 17.8 17.8 13.8 8.6 475.0
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Attitudes Towards Sociability
Source: Synovate, 2008, Social Network Users
0%
50%
100%
150%
200%
Brazil IndiaRussia
United States Japan
France
30%64%
50%33% 36%
36%
20%
25%
13%32%
11% 21%
45%
64%
25%59%
34% 40%
11%
32%
7%
22%
8%10%
Online conversations as meaningful More friends online than offlineEasier to make friends online More enjoyment from online friends
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Attitude Towards Privacy
Source: Synovate, 2008, Social Network Users
0%
10%
20%
30%
40%
50%
60%
70%
80%
Brazil IndiaRussia
United States
JapanFrance
14%6% 14% 16% 24%
8%
44%
1%5%
43%
6%
20%
21%
12%
20%
10%
20%
8%
Privacy Concern Security Concern Other Concerns
79%
19%
39%
69%
51%
36%
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Attitudes Towards Trust
Source: Universal McCann, 2008, Active Internet Users, Age 16-54
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
How is social media changing media, civil society &
government?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Old Media + New Media
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
The Digital News Lifecycle
TIME
REACH/DEPTH
© Gaurav Mishra (www.gauravonomics.com)Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)
SMS Alert
Blog Post
News Story
Context Analysis
Conversation
Personalization
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
India: Mumbai Terror Attack
Source: http://flickr.com/photos/vinu/sets/72157610144709049/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
India: Mumbai Terror Attack
Source: http://search.twitter.com/search?q=%23mumbai
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
India: Mumbai Terror Attack
Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
International: Global Voices
Source: http://globalvoicesonline.org
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Qatar: Al Jazeera Sharek
Source: http://sharek.aljazeera.net/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Twitter Vote Report
Source: http://blog.twittervotereport.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
India: Vote Report India
Source: http://votereport.in
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Gaza: Al Jazeera War on Gaja
Source: http://labs.aljazeera.net/warongaza/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Egypt: April 6 Movement
Source: http://www.facebook.com/group.php?gid=9973986703
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Columbia: Million Voices/ FARC
Source: http://www.facebook.com/group.php?gid=6684734468
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
India: Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
China: Harmonius/ River Crab
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: My.BarackObama.com
Source: http://my.barackobama.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Barack Obama on YouTube
Source: http://www.youtube.com/user/barackobamadotcom
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
India: L K Advani’s Blog
Source: http://blog.lkadvani.in/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
India: Bloggers for Advani
Source: http://groups.google.com/group/bloggers4advani?pli=1
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Israel: Netanyahu Website
Source: http://ru.netanyahu.org.il/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Israel: Netanyahu Twitter
Source: http://twitter.com/netanyahu
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Open for Questions
Source: http://www.whitehouse.gov/openforquestions/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
China: People’s Daily E-Two Sessions
Source: http://elianghui.people.com.cn/2009/Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Why should diplomats be interested in social media?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: America.gov
Source: http://www.america.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: State Department
Source: http://www.state.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: State Dept. Dipnote Blog
Source: http://blogs.state.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Colleen Graffy on Twitter
Source: http://twitter.com/Colleen_Graffy
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Democracy Video Challenge
Source: http://www.videochallenge.america.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Alliance of Youth Movements
Source: http://info.howcast.com/youthmovements/summit
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: X Life Game
Source: http://xlifegames.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Dept of Defense
Source: http://www.defenselink.mil/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: DoD Bloggers Roundtable
Source: http://www.defenselink.mil/Blogger
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Mawtani in Iraq by DoD
Source: http://mawtani.com/ar/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
USA: Magharebia in North Africa DoD
Source: http://magharebia.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Israel: Israel Politik Blog
Source: http://www.israelpolitik.org/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Israel: IDF YouTube Channel
Source: http://www.youtube.com/user/idfnadesk
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Israel: Help Us Win
Source: http://www.helpuswin.org/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Concerns About Diplomacy 2.0
Public diplomacy or propaganda Foreign ministry or defense ministry Domestic or foreign audiences Overt or covert operations Same questions in USA, Israel, Russia,
China, Iran, India, Iraq Different answers for each socio-political-
ideological context
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
In Summary
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
The 4Cs of Social Media
Visible
Invisible
Easy Difficult
Content
Collaboration
Community
Collective Intelligence
Creators > Curators > ConsumersThe 1:9:90 rule
Collective Action > Co-creation > Conversations
Size + Strength + Social Object
Implicit or explicitPrivacy + reputation + info filters
© Gaurav Mishra (www.gauravonomics.com)
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Three Mantras of Social Media
The future has already arrived. It’s just not evenly distributed yet.
Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.
The tools are transient; the value system is here to stay.
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Social Media + Diplomacy
Listen/ Understand: Aggregate public opinion + flag flash points Engage/ Energize: Virality + modularity Defend: Hacktivism + astroturfing Internal: Collaboration + community +
knowledge management
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]
Thank You
Blog: gauravonomics.com/blogTwitter: @gauravonomics
Email: [email protected]