Gaurav Mishra Indian Chamber of Commerce Strategic Corporate Communications Summit 220809
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Three Reasons Marketers Should Listen To Social Media Conversations Indian Chamber of Commerce August 22, 2009 Gaurav Mishra CEO 20:20 Social
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My talk on social media at the Indian Chamber of Commerce Strategic Corporate Communications Summit 220809
Transcript of Gaurav Mishra Indian Chamber of Commerce Strategic Corporate Communications Summit 220809
Three Reasons Marketers Should Listen To Social Media
Conversations
Indian Chamber of CommerceAugust 22, 2009Gaurav Mishra
CEO 20:20 Social
Marketing has changed, marketers haven’t.
1
How is marketing changing ?
One-Way Two-Way
One-to-Many
One-to-One
Handbill Telephone
InternetTelevision
changed
V
How has marketing changed?
Marketers
Consumers
Consumers are talking, whether or not we are listening.
2
Mumbai Terror Attack
Source: http://search.twitter.com/search?q=%23mumbai
Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com
Dell Hell
Source: http://www.buzzmachine.com/archives/cat_dell.html
Comcast Must Die
Source: http://comcastmustdie.com
Zappos on Twitter
Source: http://zappos.com
Get Satisfaction
Source: http://getsatisfaction.com/
Dell IdeaStorm
Source: http://ideastorm.com
Starbucks My Starbucks Idea
Source: http://mystarbucksidea.force.com
Talk to HT
Source: http://talktoht.com
Listen, learn, and enjoy .
3
engage
V
Build communities around social objects
vBrand, Campaign or Organization
Social Object
Social Media Tools & Tactics
3. Cause
2. Passion
1. Lifestyle
Dell Digital Nomads
Source: http://digitalnomads.com
Starbucks V2V
http://www.v2v.net/starbucks
Nike Plus
Source: http://nikerunning.nike.com/nikeplus/
Dell Take Your Own Path
Source: http://takeyourownpath.com
Sunsilk Gang of Girls
Source: http://sunsilkgangofgirls.com
Aircel Voice Message on Facebook
http://apps.facebook.com/aircelvoicemessage
Jaago Re One Billion Voters
Source: http://jaagore.com/
