GAURAV KAUSHIKPlot No 14 B, Block A, S-2, J. P. Garden, Mohan Nagar, Ghaziabad 201001 | 9958590018 | gaurav_bubt@yahoo.co.in, kaushik.gaurav1981@gmail.com

Professional Summary

A committed and highly focused product manager having 10 years of extensive experience with a comprehensive knowledge and understanding of “Enterprise Content Management” (ECM). Currently responsible for product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with all cross functional development team members and contribute to a positive work environment to ensure revenue and customer satisfaction.

Professional Highlights

Enterprise Content Management (ECM), Product management, Sales and marketing, Product marketing, Product launching, Brand plan & marketing, Packaging strategies, Distribution networking, Direct marketing, Client development, Sales presentations B2B and B2C, Competitor analysis, Market research, Budget & Forecasting

Objective Statement

Seeking for a significant contribution in marketing department of a company that offers genuine opportunities for progression, in order to increase productivity of organization.

Skill Sets

Research and business aptitude– Effectively used for analysing statistical analysis & market segmentation, product potential, competitor matrix, promotion, marketing and networking

Quantitative skills – Efficiently applied for forecasting, budgeting and accounting missions

Recognized for developing high growth product branding campaigns that increased sales Hard-working, multi-tasker, known for doing whatever it takes to get the job done Superb communication skills, written/verbal – constantly used for presentation, coordination,

team working, leading people and influencing clients

Created tactical marketing campaigns for existing products Created several pricing strategies for new and existing products Developed comprehensive media strategy using Internet, smart phones and billboard advertising

Professional Experience

Werfen Medical India Pvt. Ltd - Product Manager - 18th March 2013 at presentDiagnostic & Healthcare Company (Deals in Critical Care, Coagulation, Clinical Chemistry, Infectious Diseases, Autoimmune Diseases)

Job Description

Manage product life cycle from development concept to commercial execution

Specify market requirements for current and future products by conducting market research and obtaining VOC

Develop & implement a product-wide go-to-market plan, working closely with all departments to synchronizes and execute

Develop pan India marketing plan for responsible product portfolio and oversee the implementation at the regional level

Lead the development of marketing tools and activities (e.g. brochures, training manuals, product presentations, e-media, branding guidelines, congress stand designs, posters)

Act as a product champion to both internal and external stakeholders

Serve as point of contact to affiliates for responsible products

Analyse competition and develop strategies in response to competitive activities

Cultivate and develop Key Opinion Leaders, product advocates, speakers, for the reference

Provide support and contribute to cross-functional/cross-regional business meetings

Manage parts of the marketing budget & Indirect Sales

Provide high level support and guidance to affiliates on product issues

Establish metrics for evaluating the performance of marketing initiatives

Alere Medical Pvt. Ltd - Product Manager - Jan 2011 till March 2013Diagnostic & Healthcare Company (Deals in POCT, Life Care & Lab automation, Core Diagnostics Products)

Job Description

Making Brand Plan: by analysing internal and external data, primary and secondary research, set brand objectives, formulate brand strategies - positioning, segmentation and targeting, brand mix, action plans

Brand Performance by monitoring growth, analysing the brands performance through internal and external data, identifying issues, validate the strategies

Budgeting and Sales Forecasting on the basis of product history, market analysis, preparing the promotional budget as per the marketing plan

Successful new product launch: by preparing launch calendar, coordinating with the sales team/ packaging/ distribution/ training, preparing launch plan, monitoring secondary sales and availability

Maintaining Sales Expense Ratio

SD Bio Standard Diagnostics Pvt. Ltd - Product Specialist -Nov 2009 till Dec 2010Diagnostic Company (Deals in Rapid, ELISA & Urine analysers) SD Bio Merged in Alere Medical in 2010

Job Description

Conduct product trainings of sales team and clients Handle onsite and in house customer queries Provide technical troubleshooting in coordination with QC Department Customer building relationship with A Class customer Conduct market surveys for competitor analysis Marketing Strategy Planning New product launch Prepare presentations for customers and dealers Develop and compile evaluation reports Develop and Design promotional materials Implement marketing plans as per the calendar Develop database of customers, dealers & sub dealers

Mahindra Inter Trade - Product Executive- April 2008 till November 2009Analytical & Diagnostic Company

Job Description

Responsible for sales of ELISA/Biochemistry/Instruments. Handling various troubleshooting in ELISA/Biochemistry/Instruments. Looking after Application Support & Sales.

Lilac Medicare Pvt. Ltd - Technical Officer - April 2006 to April 2008Healthcare Company (Deals in ELISA, Rapids, Electrophoresis)

Job Description

To look after sales of various diagnostic products like ELISA/CLIA/Instruments to pathologist Promoting instruments and to support Doctors/Pathologist for various troubleshooting

Academic Qualification

Year Examination/ Emphasizes Institution

2003 -2005 M.Sc. (Biotechnology) Bundelkhand University, Jhansi (U.P.)

2001-2003 B.Sc. Lucknow University

Accomplishments

Visited Thailand to impart Technical Training on various upcoming products in the field of Diagnostics.

Worked in SD STANDARD DIAGNOSTICS, INC-KOREA on Consumer Behaviour Research Project/Brand Management/Market Strategy.

National Level Winner in Youth Parliament. Member of EQAS for HIV testing conducted at “ADVANCED CENTRE FOR AIDS AND RELATED

DISEASES (N.I.C.D.)”, D.G.H.S.

Personal Profile

Date of birth 09th Oct, 1981Nationality IndianLanguage Proficiency English, HindiInterpersonal Skills Positive attitude, Influencing skills, Determined, Dedicated, Initiator

Date: Place: DELHI (GAURAV KAUSHIK)