GAUGECon 2012 Boston Conference Preview

part of

O C T O B E R 3 4 , 2 0 1 2 ● B O S T O N , M A

Alex LangshurCardinal Path

Steven MulderNPR

Jason L. BaptisteOnswipe

www.gaugecon.com

Produced by

© 2012 Rising Media, Inc 1 www.gaugecon.com

WELCOME

Dear Google Analytics Professionals,Welcome to Google Analytics Users’ Great Event (GAUGE), the two-day Google Analytics (GA) User Conference unlike any other. Prepare yourself to learn, share knowledge, and network throughout your stay.

We’ll kick-off GAUGE on Wednesday with a keynote from Jason L. Baptiste, CEO and Co-Founder, of Onswipe. Jason will share insights from his expertise in making the transition from a seller to a storyteller, while using data as a main character to tell the story.

Our Help Desk and Exhibit Halls open right after Jason’s keynote, allowing you to receive expert one-on-one help with our Analytics Help Desk, as well as insight into the latest products and services from our sponsors.

Our day is filled with networking, one-on-one interactions, and a chance to meet with the Googlers from the Google Analytics product team!

Thursday begins with a joint keynote from NPR and Cardinal Path, featuring speakers Steve Mulder and Alex Langshur: Seeing the forest AND the trees: How NPR can see Detail Behavior Data at Massive Scale to Drive Unprecedented Insight.

On both Wednesday and Thursday we will cover GA fundamentals, marketing analysis and analyst training, GA strategy, mobile and social applications, and technical breakouts in our in-depth training workshops. These workshops are led by Google Analytics Certified Partners and will give you the insight, techniques, and hands-on experience to broaden your Google Analytics skills.

You’re surrounded by the brightest minds, innovative professionals, and people like yourself who want to network and enhance their knowledge of Google Analytics.

Enjoy!

Caleb Whitmore,Conference Chair

Table of ContentsAgenda Overview .....................2Session Descriptions ...................4Keynote/Speaker Bios ...............8Sponsors ................................ 11Hotel/Location ........................ 13Registration Info ...................... 14

GAUGEStay Engaged

Connect with your peers, the latest conference news and more on social media:

Twitter: @GaugeCon

Conference Hashtag #GaugeCon

Facebook: facebook.com/GaugeCon

Linkedin Group Name: Gauge Conference

http://gaugecon.com/boston-sessions/#1100a-keynote








































AGENDA OVERVIEW

Wednesday, October 3rd – Google Analytics Training Day (Day 1)

8:00 – 9:00am Registration / Meet n’ Greet

9:00 – 9:15amWelcome & Opening RemarksCaleb Whitmore, Analytics Pros

9:15 – 10:00amKeynote Address

The Art of Storytelling, Jason L. Baptiste, CEO & Co-Founder, Onswipe

10:00 - 10:!5am Break / Vendor Tables Open / Help Desk Open

Sessions Begin GA Fundamentals Training Analyst Training Developer Training

10:15 – 11:15am

TRAINING SESSION 1:Fundamentals of Google

Analytics Alex Langshur, Cardinal Path

TRAINING SESSION 1:Untangling the Mysteries of

Attribution Modeling and Multi-Channel Funnels

Corey Koberg, Cardinal Path

TRAINING SESSION 1:New Application TrackingJerry Hong, Google & Jiajing

Wang, Google

11:15 - 12:15pm

TRAINING SESSION 2:To Be Announced

TRAINING SESSION 2:Slicing & Dicing your Data: Segmentation, Cohorts &

Understanding Visitor Behavior Justin Cutroni, Google


12:15- 1:15pm Lunch: Networking Round Tables / Help Desk Open / Vendor Tables

1:15 - 2:00pmProduct Q&A with Google Analytics Team

Justin Cutroni, Google

2:00 – 3:00pm TRAINING SESSION 3:Campaign Tracking and Tagging

Secrets That The Pros UseScott Shannon, Cardinal Path

TRAINING SESSION 3:Analyzing the Flow of Your

CustomersJerry Hong, Google & JiaJing Wang,

Google


3:00 - 3:30pm Break / Vendor Tables / Help Desk Open

3:30 – 4:30pm


Training Session 4:Mastering Content ExperimentsScott Shannon, Cardinal Path


4:30 – 5:30pm


Training Session 5:Improving Search Optimization

with Google AnalyticsJackson Lo, Cardinal Path


5:30 – 8:00pm Reception & Developer Application Showcase


AGENDA OVERVIEW

Thursday, October 4, 2012 – Google Analytics User Conference (Day 2)

8:00 – 9:00am Registration & Meet n’ Greet

9:00 – 9:45am

Keynote AddressSeeing the Forest AND the Trees:

How NPR Can See Detail Behavior Data at Massive Scale to Drive Unprecedented Insight

Alex Langshur, Cardinal PathSteve Mulder, National Public Radio (NPR)

9:45 – 10:30amWhat’s New with Google Analytics?

Justin Cutroni, Google and Team

10:30 – 11:00am Break / Vendor Tables / Help Desk Open

Sessions Begin Business & Strategy Analysis & Optimization Mobile & Social

11:00 – 11:45am

BREAKOUT SESSION 1:Analytics Success

Alex Langshur, Cardinal Path

BREAKOUT SESSION 1:Loving the New Version of GARachael Gerson, SEER Interactive

BREAKOUT SESSION 1:Drilling Into Social with Google

AnalyticsJackson Lo, Cardinal Path

11:45 – 1:00pm Lunch – Networking Round-Tables / Help Desk open / Vendor Tables

1:00 – 1:45pm Keynote Address: To Be Announced!

1:45 – 2:15pm Sponsor Presentations

Business & Strategy Analysis & Optimization Mobile & Social

2:15 – 3:15pm

BREAKOUT SESSION 2:To Be Announced

Dorcas Alexander, LunaMetrics

BREAKOUT SESSION 2:Breakout Session 2: Secrets of

the Custom Variable NinjasCorey Koberg, Cardinal Pat


3:15 - 4:15pm


BREAKOUT SESSION 3:Client vs. Consultant: Avoiding

the GA Failure Trap Robbin Steif, LunaMetrics


4:15 – 4:45pm Break / Vendor Tables / Help Desk Open

4:45 – 5:30pm Closing Remarks, Q&A


SESSION DESCRIPTIONS

Wednesday, October 3, 20128:00 – 9:00

Registration / Meet n’ Greet

9:00 to 9:15

Welcome & Opening RemarksCaleb Whitmore, Analytics Pros

9:15 – 10:00

KEYNOTE

The Art of Storytelling Stop selling and start storytelling. How to attract customers, investors, and the press to your company’s mission.

Jason L. Baptiste, Onswipe

10:00 – 10:15

Break / Vendor Tables / Help Desk Open

10:15 – 11:15

GA Fundamentals TrainingThis workshop track will focus on Google Analytics fundamentals: a general overview of how GA works, what reports are available, how to use the various features of the reporting interface, campaign tracking fundamentals, and basic account administration.

Track Leader: TBA

TRAINING SESSION 1

Fundamentals of Google AnalyticsIf you’re new to Google Analytics then this workshop track is for you! In this first session, learn where to start with GA, how it works, and what to avoid on your way to success.


10:15 – 11:15

Analyst TrainingThis workshop track will focus on Google Analytics fundamentals: a general overview of how GA works, what reports are available, how to use the various features of the reporting interface, campaign tracking fundamentals, and basic account administration.

Track Leader: TBA

TRAINING SESSION 1

Untangling the Mysteries of Attribution Modeling and Multi-Channel FunnelsConversions may not come from where you think, but after attending this module, you’ll understand how you can use Google Analytics to see across multile marketing channels and attribute conversions to the way real people use your website and respond to your marketing.


10:15 – 11:15

Developer TrainingThis workshop track will focus on Google Analytics fundamentals: a general overview of how GA works, what reports are available, how to use the various features of the reporting interface, campaign tracking fundamentals, and basic account administration.

Track Leader: TBA

TRAINING SESSION 1

New Application TrackingGoogle Analytics moves beyond the web! Learn how app-tracking is now a first class citizen in GA and what the means in terms of leveraging new reports to measure the success of your apps.

Jerry Hong, Google

Jiajing Wang, Google


11:15 – 12:15

GA Fundamentals TrainingTRAINING SESSION 2

Setting Up Goals in GADescription is coming soon!

11:15 – 12:15

Analyst TrainingTRAINING SESSION 2:

Slicing & Dicing your Data: Segmentation, Cohorts & Understanding Visitor BehaviorIn this session we’ll zip through the simple segmentation ideas and techniques, the deep-dive into new segments techniques that can yield profound insights for your business. We’ll talk about moving beyond sessions and understanding your visitors, the actual people, that use your site. And we’ll also investigate cohorts and introduce how groups of people, who do things at the same time, can be analyzed.

Justin Cutroni, Google

11:15 – 12:15

Developer TrainingTRAINING SESSION 2:

Description is coming soon!

12:15- 1:15

Lunch: Networking Round Tables / Help Desk Open / Vendor Tables

1:15- 2:00

Product Q&A with Google Analytics TeamJustin Cutroni, Google

2:00 – 3:00

GA Fundamentals TrainingTRAINING SESSION 3:

Campaign Tracking and Tagging Secrets That The Pros UseDescription is coming soon!

Scott Shannon, Cardinal Path

2:00 – 3:00


Analyzing the Flow of Your CustomersThere has been a lot of excitement around Flow Visualization since its creation about a year ago. Learn what the team has done to take this beautiful visualization to new heights!

Jerry Hong, Google

JiaJing Wang, Google

2:00 – 3:00


To Be AnnouncedDescription is coming soon!

3:00 – 3:30


3:30 – 4:30



3:30 – 4:30


Mastering Content ExperimentsDescription is coming soon!

Scott Shannon, Cardinal Path



3:30 – 4:30


To Be Announced Description is coming soon!

4:30 – 5:30



4:30 – 5:30


Improving Search Optimization with Google AnalyticsAre you looking to improve your search optimization efforts? In this session, discover how to use Google Analytics to identify issues and track search performance.

Jackson Lo, Cardinal Path

4:30 – 5:30



5:30 – 8:00

Reception & Developer Application Showcase

Thursday, October 4, 20129:00 - 9:45

KEYNOTES

Seeing the Forest AND the Trees: How NPR Can See Detail Behavior Data at Massive Scale to Drive Unprecedented Insight Imagine you are required to provide accurate analysis on the state of your organization, based on data cobbled together from hundreds of different web properties, all running a smattering of CMS’s and homegrown codebases, and all containing a wide mix of content types and structures. Add to that, your requirements are to report in aggregate while being able to drill down to groups of sites or even specific sites, and that all of those sites are independently run and operated (read: you don’t control that code). That’s the challenge faced by NPR Digital Services working with NPR stations across the country, and in this joint presentation with NPR, Cardinal Path will demonstrate how they were able to develop and deploy innovative technology to generate infinitely flexible, extremely robust, rapidly deployable and massively scalable GA code that delivers unprecedented benchmarking capabilities and insight into the operations of the network in the aggregate, by station, by content type, by region, by market, or by any other segment of interest.

Alex Langshur, Cardinal Path & Steve Mulder, National Public Radio (NPR)

9:45 – 10:30

What’s New with Google Analytics?Justin Cutroni, Google and Team

10:30 – 11:00


11:00 – 11:45

Business & StrategyBREAKOUT SESSION 1:

Analytics SuccessPrinciples and process for creating a strategy and plan that will lead to success with Google Analytics.




11:00 – 11:45

Analysis & OptimizationBREAKOUT SESSION 1:

Loving the New Version of GAWith the New Version of Google Analytics becoming default and the old version retiring in early 2012, there’s no better time than this session to get up to speed on this major step forward for Google Analytics!

Rachael Gerson, SEER Interactive

11:00 – 11:45

Mobile & SocialBREAKOUT SESSION 1:

Drilling Into Social with Google AnalyticsIn the middle of a social media revolution, it is critical for companies to understand the value and impact social media can add to their bottom line. Come learn more about how you can use Google Analytics to track and analyze social activities.

Jackson Lo, Cardinal Path

11:45 – 1:00

Lunch: Networking Round Tables / Help Desk Open / Vendor Tables

1:00 – 1:45

Keynote Address: To Be Announced!

1:45 – 2:15

Sponsor Presentations

2:15 – 3:15



Dorcas Alexander, LunaMetrics

2:15 – 3:15


Secrets of the Custom Variable NinjasTechniques for using this powerful feature to better understand and segment visitor behavior and value.


2:15 – 3:15



3:15 – 4:15



3:15 – 4:15


Client vs. Consultant: Avoiding the GA Failure TrapAs a Google Analytics user, when should you seek the help of a professional, and how can you make the engagement successful? In this session discover the pitfalls that lead to failure of an engagement and learn and discuss practical advice on working with a consultant or contracted professional and how to set realistic expectations for all. And yes, we’ll talk about how to get help when you don’t have a GA support budget.

Robbin Steif, LunaMetrics

3:15 – 4:15





KEYNOTES & FEATURED SPEAKERS

Dorcas Alexander LunaMetrics

Dorcas Alexander has conducted multi-day seminars in Google Analytics in major cities across the East Coast. She also works with customers every day over the phone and by webinar, helping them find insights in their analytics data. Dorcas’ experience in web analytics ranges from technical implementation and troubleshooting to reporting and analysis for all types of sites including e-commerce, education, business-to-business, game sites, and more.

Before coming to LunaMetrics, Dorcas was a software trainer at a major international law firm. She has also worked in advertising and computer science research. She has a master’s degree from the Language Technologies Institute at Carnegie Mellon’s School of Computer Science and an undergraduate degree in journalism.

Jason L. BaptisteOnswipe

Jason L. Baptiste, is currently the CEO and co-founder of Onswipe, a platform for tablet publishing and advertising. In 2011 Jason was named to Forbes 30 Under 30, Businessweek’s Top 25 Under 25 entrepreneurs, INC. Magazine’s 30 Under 30, and the CEO of one of TIME Inc’s 10 Best Startups. Jason is currently a professional author of the book “The Ultralight Startup” published by Penguin Books. Jason starred in Bloomberg’s TV Show “Techstars” that chronicled the first 6 months of Onswipe’s history in the Techstars progam.

In his spare time, Jason is an avid runner, blogger, and advisor to other startups such as Ambassador. Jason received a BS from the University of Miami in Computer Information Systems. Jason currently resides in New York City, NY.

Justin CutroniGoogle

Justin Cutroni is Google’s Analytics Advocate. As a respected leader in the web analytics industry, he helps organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.

Justin began his career with Accenture, working with financial services clients to redesign and change business processes with custom software. Most recently Justin was Director of Digital Intelligence for Cardinal Path and prior to that held the position of director of analytics at EpikOne, where he consulted with hundreds of companies about Google Analytics and web analytics.

Justin is the author of Google Analytics Short Cut, (O’Reilly Media, Inc., 2007) and Google Analytics (O’Reilly Media, Inc., 2010) and co-author of Performance Marketing with Google Analytics (Wiley, 2010). Justin holds a degree in Mechanical and Aerospace Engineer from Worcester Polytechnic Institute.

Charles DavisBlast Advanced Media

Charles is an entrepreneur at heart and Solutions Director for Blast Advanced Media. He works directly with clients to understand the most important details of their business and how we can best meet their demanding needs. With a background in enterprise level software systems, an understanding of the software lifecycle, and having started and operated a successful small business, Charles connects the business needs of each client with the skills of our diverse team to provide the maximum effect on the revenue and profitability of each client. Charles’ areas of special interest are project design, project management, website optimization, and developing strategic partnerships with great companies.


Rachael GersonSEER Interactive

Rachael leads the analytics division at SEER Interactive, a Search Agency based in Philadelphia. Rachael’s work developing tracking recommendations and strategies has always focused on aggressively pursuing the most positive and tangible ROI possible. As a Google Analytics Qualified Individual and consummate educator, Rachael has been named by Google as one of a select group of “Top Contributors” to the Google Analytics product forum.

With an extensive background in search engine optimization and telecommunications, Rachael has applied her analytical mind to a wide variety of industries over the past 11 years. Clients have run the gamut from finance to healthcare and retail, as well as highly competitive spaces such as coupons and marketing automation. Rachael is also a regular contributor to Mashable and the SEER Interactive blog, where she shares her research on the latest Google Analytics changes and methods to create efficiencies in analytics. Rachael frequently speaks to local organizations, as well as high school and college students, about the basics of analytics and SEO and the role the two play in the broader spectrum of marketing and advertising.

Rachael has a BS in Marketing and Business Law from Villanova University. In her free time, Rachael volunteers with multiple organizations, including serving on the Board of Directors for Laurel House, a comprehensive domestic violence agency in Pennsylvania.

Jerry HongGoogle

Jerry Hong is a product manager at Google, and has led product developments in some of Google Analytics’ newer initiatives, including Flow Visualization. He has a passion for pushing the boundaries of analytics and empowering users to analyze their customers to gain powerful, actionable insights with innovative solutions.

Prior to joining the Google Analytics team, Jerry was a product manager for Android’s carrier billing feature, giving him a perspective of commerce in the mobile space. He hopes to bring fresh, creative ideas into analytics to expand its possibilities. Jerry currently holds a M.S. in EECS (Electrical Engineering and Computer Science) as well as a B.S. in Economics and EECS from University of California, Berkeley.

Corey KobergCardinal Path

Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world’s first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing.

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

Alex LangshurCardinal Path

Alex Langshur is a co-founder and Senior Partner of Cardinal Path, a web analytics, search optimization and marketing consulting firm. Cardinal Path is the largest pure-play digital performance measurement firm in North America, committed to helping clients leverage their web, mobile, social media, email and search initiatives to turn convert visits to value, and prospects into customers.

Alex is a sought after speaker having keynoted and presented at digital marketing conferences around the world. He is the past-President and a current Director Emeritus of the Web Analytics Association (WAA), and a member of the Emetrics Marketing Optimization Summit Advisory Council. He teaches courses on web analytics, search optimization and digital measurement for University of British Columbia, GSA Web Manager University and WAA Base Camp, and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others. Alex lives in Boston with his wife, two sons and golden retriever. Find out more at www.cardinalpath.com.



Steven MulderNPR

Steve Mulder is Director of User Experience & Analytics at NPR Digital Services, where he supports NPR stations across the country in online audience growth and engagement. Through his expertise in digital strategy, design, usability, and business intelligence, he delivers products, services, and consulting that help stations become as powerful online as they are on air. Currently, he’s focused on creating a new Analytics Service tailor-made for public media. In his previous life, Steve worked with organizations such as Nokia, Fidelity, Samsung, 3M, and TripAdvisor on their online experiences. He is a regular speaker at web conferences and is the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web. On Twitter he’s @muldermedia.

Robbin SteifLunaMetrics

Robbin Steif, owner and founder of LunaMetrics, has a long history of working with and training in Google Analytics. In addition to the many in-person courses she has run, she does a great deal of webinar training for individual clients who need to manage their Google Analytics by themselves. She has been a member of the board of directors for the Web Analytics Association and is a frequent speaker and trainer on the topics of Google Analytics as well as conversion science. Robbin’s claim to fame is always ensuring that trainees gets all their questions answered by the end of their training, or soon thereafter.

Before founding LunaMetrics, Robbin started her career at IBM, where she worked in direct response marketing. In previous lives, she has owned both a company with an e-commerce site and one with a lead-generation site. She has also worked in website usability and artificial intelligence. Steif is a graduate of Harvard College and the Harvard Business School.

JiaJing WangGoogle

JiaJing Wang is a product manager at Google, leading Google Analytics’ mobile product development. Some of his work include the recently launched Google Mobile App Analytics beta and the Analytics Android app. He’s also a passionate developer and has built his own mobile app on iOS and Android.

Prior to joining Google, JiaJing worked in Brussels, Belgium as a management consultant at McKinsey & Company, focusing on high-tech and media industry and has led a research on “Big Data” with McKinsey Global Institute. JiaJing holds a double master degree in EE from Shanghai Jiao Tong University and Ecole Centrale de Lyon. In his part time, JiaJing enjoys snowboarding, diving and spending time with family.

Caleb WhitmoreAnalytics Pros, GAUGE

Caleb Whitmore is a veteran user of Google Analytics and a frequent speaker and contributor to blogs on the subject of Performance Marketing and co-author of the book Performance Marketing with Google Analytics. He is best known for helping clients to solve business and marketing challenges using Google Analytics.

Caleb is Founder of the GAUGE Google Analytics User Conference circuit, and founder of Analytics Pros, a Google Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies.

Caleb lives in Bend, Oregon with his wife and children and in his spare time enjoys Hiking, Skiing and Fly Fishing with his family.



THANK YOU SPONSORS

PRESENTING PARTNERS

SILVER SPONSOR

LANYARD SPONSOR

MEDIA PARTNERS

DISPLAY SPONSORS


SPONSOR PROFILES

Display Sponsors

Trakken Technologies GmbH

Trakken Technologies GmbH developed the innovative

and enterprise level web controlling dashboard Trakk-

Board – a new software as a service solution for web

controlling built on cloud computing. You can take

advantage of individual drag’n’drop dashboards to

visualize data from various sources including Google

Analytics, AdWords, Doubleclick, Facebook, Twitter

and many more. Easily share your charts and dash-

boards with other users and control exactly who gets

access to your data. Data driven business optimization

– Made in Germany!

Besides the development of TrakkBoard Trakken is one

of the leading companies for web analytics and con-

version optimizationin Europe. It was launched 2008

in Hamburg, Germany and was founded by Timo Aden

and Lennart Paulsen, two former Google employees.

In the past years, Trakken has helped many leading on-

line companies to optimize their website and market-

ing campaigns by data-driven decisions and conversion

optimization.

www.trakken.de

Silver Sponsor

Meet the new face of business intelligence: Tableau

Software. Other solutions require expensive custom

development, pre-defined data models and lengthy

training. Not so with Tableau. Tableau shifts BI into

the do-it-now era with the easiest, fastest and most

agile solution in the market. Used by more than 9,000

organizations worldwide, and ranked by Gartner as

the fastest growing BI company in the world, Tableau

makes business users happy and saves IT time and

money.

Connect to any data source, size or type. Analyze and

create dashboards. Share with browser & mobile-based

analytics. All within your data architecture and security

protocol

www.tableausoftware.com


Hotel Rooms and Location:Seaport World Trade Center

200 Seaport Boulevard

Boston, MA 02210

(617) 385-5000

There are a limited number of rooms available at the Seaport Boston Hotel at the special show rate of $279 per night plus tax. Complimentary in room Wifi is included in this rate. This rate will be available until 5:00PM EST on Wednesday, August 29th, or until the group rate is sold out, whichever is earlier. To book a room at The Seaport Boston Hotel please call hotel reservations at 877-SEAPORT and reference Data Driven Business Week or visit:

www.gaugecon.com/location

Seaport Boston Hotel Seaport Boston Hotel & Seaport World Trade Center provides you with refreshingly different style and service while you’re visiting Boston. Located on the Boston waterfront in the bustling Seaport District, the Seaport Hotel offers you luxury accommodations with dazzling city and harbor views and incredibly convenient access to all major points of interest including the Financial District, Freedom Trail, Faneuil Hall and the North End.

13 © 2012 Rising Media, Inc. Note: Conference agenda subject to change. Visit website for current information. www.textanalyticsworld.com/boston

Hotel/Location

Hotel Rooms and Location:Seaport World Trade Center200 Seaport Boulevard,Boston, MA 02210(617) 385-5000

There are a limited number of rooms available at the Seaport Boston Hotel at the special show rate of $279 per night plus tax. Complimentary in room Wifi is included in this rate. This rate will be available until 5:00PM EST on Wednesday, August 29th, or until the group rate is sold out, whichever is earlier. To book a room at The Seaport Boston Hotel please call hotel reservations at 877-SEAPORT and reference Data Driven Business Week or visit: http://www.textanalyticsworld.com/boston/2012/hotellocation

Seaport Boston HotelSeaport Boston Hotel & Seaport World Trade Center provides you with refreshingly different style and service while you’re visiting Boston. Located on the Boston waterfront in the bustling Seaport District, the Seaport Hotel offers you luxury accommodations with dazzling city and harbor views and incredibly convenient access to all major points of interest including the Financial District, Freedom Trail, Faneuil Hall and the North End.

HOTEL/LOCATION


Register now at: www.gaugecon.com/register

REGISTRATION

Register now! Early Bird Regular Price Onsite Price ENDS AUG 17 ENDS OCT 1

Day 1: Training Workshops $445.00 $495.00 $595.00Attend your choice of training workshopsBreakfast and lunch included

Day 2: Google Analytics User Conference $445.00 $495.00 $595.00Full-access pass to the Google Analytics User Conference portion of GAUGEBreakfast and lunch provided

Day 1 & 2: $795.00 $895.00 $995.00October 3 & 4, 2012

EVENTS CALENDAR

www.risingmedia.com

Boston • Sep 30 - Oct 4, 2012Stockholm • Oct 15 - 16, 2012Düsseldorf • Nov 6 - 7, 2012Melbourne • Nov, 2012London • Nov 27 - 28, 2012Toronto • Mar 18 - 21, 2013San Francisco • Apr 14 - 18, 2013Chicago • June 2013

Melbourne • Aug 2012Ft. Lauderdale • Oct 9 - 11, 2012Stockholm • Oct 15 - 16, 2012Toronto • Mar 18 - 21, 2013München •�Apr 9 - 10, 2013

Boston • Sep 30 - Oct 4, 2012Düsseldorf • Nov 6 - 7, 2012London • Nov 27 - 28, 2012Toronto • Mar 18 - 21, 2013San Francisco • Apr 14 - 19, 2013Chicago • June 2013

Boston • Oct 3 - 4, 2012San Francisco • Apr 16 - 17, 2013

.....................

.....................

.....................

Chicago • Sep 27 - 28, 2012

Sydney • Sep 10 - 13, 2012Ft Lauderdale • Oct 28 - Nov 1, 2012

Helsinki • Oct 17 - 18, 2012Vancouver • Oct 2012


Boston • Oct 1 - 2, 2012

.......................

.......................

.......................

.......................

Ft. Lauderdale • Oct 9 - 11, 2012Düsseldorf • Nov 6 - 7, 2012London • Nov 27 - 28, 2012San Francisco • Apr 15 - 17, 2013Chicago • June 2013

London • Nov 15 - 16, 2012

London • Sep 19 - 20, 2012Berlin • Feb 2013

Hamburg • Nov 12 - 13, 2012

.....................

.....................

.....................

.....................

.....................


Ft. Lauderdale • Oct 9 - 10, 2012San Francisco • Apr 15 - 16, 2013Chicago • June 2013

GAUGECon 2012 Boston Conference Preview

Technology

Transcript of GAUGECon 2012 Boston Conference Preview