Gatsby (1)

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THE GREAT GATSBY Rachel Austin, Katelyn Blackwelder, Ashley Daanen, Brenna Johansen, Andrea Johnson, Krista Kappes, Morgan Klosterman
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    16-Aug-2015
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Transcript of Gatsby (1)

  1. 1. THE GREAT GATSBY Rachel Austin, Katelyn Blackwelder, Ashley Daanen, Brenna Johansen, Andrea Johnson, Krista Kappes, Morgan Klosterman
  2. 2. CREATIVE BRIEF Project concept: Entertain audience members Entice moviegoers so they will want to learn more and go see the film Educate moviegoers on the history of the Roaring Twenties before the Great Depression
  3. 3. Entice everyone into wanting to see the movie Increase ticket sales Reinforce the movie as a brand BUSINESS OBJECTIVES
  4. 4. USER BENEFITS Entertainment Romance, tragedy, greed, deceit, mystery 1920s experience
  5. 5. Silhouette design Symmetry Glittery font and features Match the 1920s theme Neutral colors-gold, black, gray and tan Angular lines Minimalism UI CONSIDERATIONS
  6. 6. Primary: Moviegoers that enjoy those based off of books from historical fictional genre Fans of the book Fans of the well-known actors Secondary: General moviegoers Enjoy books that are made into films May not have any preference towards the historical fictional genre AUDIENCE Demographics: Older generation (45-65 years) Grew up when the book was released Younger generation (18-45 years) Recently (within the last decade) read the book Familiar with the actors
  7. 7. ASSUMPTIONS & RESEARCH Other movies taking place in the 1920s Bugsy Malone (1976) Basic neutral colors and patterns Silhouette design Midnight in Paris (2011) Roaring 20s Design Simplistic design with more vibrant color Red and neutral colors F. Scott Fitzgeralds original book cover Glasses Silhouette Cityscape
  8. 8. COMPETITION Other 2013 movies based off of novels and love stories The Hobbit: Desolation of Smog Safe Haven The Hunger Games: Catching Fire Similarities: Dark scenery Similar colors: black, brown, gold and red Differences: Movie posters show plots differently
  9. 9. THUMBNAILS
  10. 10. ROUGHS
  11. 11. Comments or questions, Ol Sport?