Gatorade presentation
18
Yu-Chi Chu MKTG6000 Individual Assignment 2 Marketing Strategy
description
Transcript of Gatorade presentation
Yu-Chi Chu MKTG6000 Individual Assignment 2
Marketing Strategy
Table of Contents
Executive summary
The early days of Gatorade
Promotion activities
GSSI: Gatorade Sports Science Institute
Promoting in professional sports
Segmenting the products
Competitors of Gatorade
Conclusion of the G success
Executive Summary
Gatorade, which is one of the most well know sports drink brands in the world and it has supported millions of athletes to strengthen their performances for over 40 years.
One of the successful factors of Gatorade is GSSI, which is an institute of Gatorade, which strives on researching the positive factors that can help an athlete to keep and recover their condition during an exercising period and practicing the experiments in order to devise better sports drinks to consumers. Consumers can get the convincing information of the sports drinks and gain the other exercising knowledge by the website.
Gatorade has used different promotion strategies to attract the consumers and never stop finding new ingredients which can help their products to go on the right track.
the Early Days of Gatorade
In 1965, the University of Florida
football team assistant coach
considered about some players
were losing too much energy
and strength during
the summer season.
Some players who were easy to exhaust
in the summertime is locking in fluids and
electrolytes.
First Gatorade released after the
research in 1965 .
It helped the University of Florida
football team that had a successful
outcome in 1966.
the Early Days of Gatorade
Promotion Activities
GSSI- Gatorade Sports Science Institute
Promoting in professional sports
Segmenting the products
GSSI- Gatorade Sports Science Institute
The purpose of GSSI
Researching the
positive factors that
can help an athlete
to keep and recover
their condition
during an
exercising period.
Practicing the experiments in order to
devise better sports drinks to consumers.
Developed and updated the exercising
knowledge for 20 years.
Provides detailed information on the
website.
GSSI- Gatorade Sports Science Institute
Promoting in Professional Sports
The official sports drink of
almost all the
professional sports leagues .
Includes the NBA, PGA,
MLB, and MLS
in the United States.
Sponsoring the professional sports
competitions in order to promote their
products on the field.
People can see their drinks and marks
that places in the ball parks when they
set in the stand or throughout media.
Promoting in Professional Sports
Keeping seek the successful athletes to be
the brand representative.
Realized that an outstanding athlete have
an effective impact on consumers’ mind.
Consumers sometimes
purchase the icon rather than
the product.
Promoting in Professional Sports
Segmenting the products
Gatorade provides certain types of products
to target certain types of consumers. GATORADE
The G Natural
The G Series
The G Series
Pro
The G Natural sports drink
Contains all natural ingredients
Prepared for the consumers who
want to enhance their condition
by drinking natural ingredients
beverage while exercises
Segmenting the products
The G Series sports drink
The BEFORE, which can help athletes to have maximum energy before a competition.
The DURING, which can quickly resupply the needed energy to the athletes while exercises.
The AFTER, which is a recovered drink for people who after exercised. It can help athletes to relieve the muscle and regain the energy.
Segmenting the products
The G Pro sports drink
Special for the professional athletes who have frequently completions or performances.
The G pro series can enhance the muscle and supply the necessary nutrition to the professional athletes.
Segmenting the products
Competitors of Gatorade
Manufactured by Coca-Cola Company.
Constructed with several professional athletes
for representing their products.
The zero calorie sports drinks PROWERADE
ZERO which has successfully attracted female
consumers.
Competitors of Gatorade
Sponsored diverse sports in the United State,
such as BMX, Formula 1, and X-Games series.
Provides mixed drinks which is the energy
drink blend with the other beverage, such as
tea or coffee.
Has over 20 tests of energy drinks.
Conclusion of the G Success
Gatorade has successfully dominated
the U.S. sports drinks market
because it has a great organization in
researching better nutrition for the
people and using proper promoting
strategies to effect consumers’
decision. MAHALO~
