Gartner Symposium Mobile First Presentation
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Transcript of Gartner Symposium Mobile First Presentation
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Thinking Mobile First A Framework for assessing your mobile maturity
Tom WentworthCMO, Ektron@twentworth12Nicole RogersProduct Marketing, Ektron@nicolekrogers
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Combined sales of smartphones and tablets will be 44 percent bigger than the
PC market in 2011.Source: Gartner
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The Four F’s of Mobile Maturity
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Failure
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Source: http://blog.kissmetrics.com/loading-time/
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The Four F’s of Mobile Maturity
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Focus
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www.natgeo.com
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The Four F’s of Mobile Maturity
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■ Content needs to be accessible with minimum number of
■ Experience■ Segment devices by screen size and features■ Optimize files and assets for the mobile web■ Leverage device capabilities (AJAX, HTML5,
jQuery, video, click to call, geo-location)
■ Layout■ Take advantage of every pixel of real estate■ Single column layout■ Mobile templates to be elastic and not fixed
Mobile Friendly
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■ Design■ Similar theme on mobile version of site■ Site visitors can quickly move to the area
that meets their needs
■ Development■ Use valid markup■ Option to switch between mobile and
standard version of website
Mobile Friendly cont…
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Mobile Friendly
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The Four F’s of Mobile Maturity
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What’s Mobile First?
1. Mobile is Exploding2. Mobile Requires Focus3. Mobile Extends your
capabilities
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Put Tasks First – not Content
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Responsive web design
■ Uses HTML 5 + CSS3■ Flexible Layout■ Flexible Images■ Media Queries
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Demo
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About EktronEmpower Marketers to Connect Content to Revenue
Provide the most scalable, extensible, .NET WCM platform for the Enterprise
Create vibrant social communities for employees and customers.
Deliver a seamless, social, cross-channel shopping experience
Empower marketers to create contextually relevant customer experiences
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Questions?Slides available on http://slideshare.net/ektron