Gartner Research Update Peter Sondergaard SVP, Global Research€¦ · Personal development...

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Research Update Peter Sondergaard SVP, Global Research

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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Strong Value Proposition

Right direction, right away

Immediate shortlists on key initiatives

Contract proposal reviews

Best-practice budget benchmark

Global perspective

Best practice by vertical industry

Strategic guidance

Making the right decision

Personal development

Increased credibility

Save Time

Save Money

Gain Resources

Gain Confidence


Analyst Coverage Expansion

55 New Resources Increased

Geographical Coverage

Asia 157

Europe, Middle East,

Africa 222

Latin America

18

North America

552

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Australia 46

China 14

Hong Kong 5

India 23

Japan 35

Korea 5

New Zealand 4 Singapore 17

Taiwan 8


Africa 222

Latin America

18

North America

552

Asia 157

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Latin America

18

North America

552

Asia 157

Austria 2 Belgium 2 Denmark 4 France 17 Germany 18 Ireland 2 Italy 16 Luxembourg 1 Netherlands 9 Norway 3 Portugal 2 Spain 5 Sweden 10 Switzerland 4 United Arab Emirates 5 United Kingdom 122


Africa 222

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North America

552

Asia 157

Brazil 15 Mexico 3


Africa 222

Latin America

18

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Gartner for Marketing Leaders

GARTNER FOR MARKETING LEADERS Copyright 2013, Inc. All rights reserved.

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Andrew Frank Vice President and Distinguished Analyst

Laura McLellan Vice President

Allen Weiner Vice President

Richard Fouts Vice President

Michael McGuire Vice President

Jake Sorofman Vice President

Yvonne Genovese Managing VP

Julie Hopkins Director

Jennifer Polk Director

Jennifer S. Beck Vice President and Gartner Fellow

Martin Kihn Director

Adam Sarner Vice President

Gartner Digital Marketing Analysts

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Analyst Experience Continues to be an area of strength

• Minimum 12 years of experience at time of hire

• 60% have 20+ years of industry experience

• 50% have a postgraduate degree

• 35% speak two or more languages

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Vendor Briefing 2014 Scheduling Enhancements

• Gartner analysts attended over 16,000 briefings in the last 12 months

• Briefings were presented by over 3,400 distinct vendors

• New in Q1 2014 - Scheduling options will be sent to you with a live URL

link - You can confirm the date and time knowing the analyst

calendar is available - Selected times will be confirmed with an calendar

invitation

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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. 10

Gartner Magic Quadrant Enhancements 2013 Deeper Insights to Serve the Unique Needs of Your Organization

New Features Include: • Interactive Experience • Focus on Select Vendors • Historical Year-Over-Year

Comparisons • Customized Evaluation

Criteria • Magic Quadrant Home

Page and Search

To learn more, visit Gartner.com Gartner Magic Quadrant Enhancements 2013

http://www.gartner.com/technology/research/magic-quadrants/




What We’re Learning From Clients & Analysts

• Magic Quadrant interactivity accelerates strategic technology decision making

• New levels of discussion • Usage patterns & new insights

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Guiding Our Focus Moving Forward

• Analyst Coverage Expansion • Interactive MQ Usage Patterns • Ongoing Research with Clients

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2013 Content Highlights Special Reports

• Nexus of Forces • Big Data • Mobile • CIO Trends • Supply Chain

Strategies • Future of IT Sales • Predicts

• Hybrid Cloud • Security • Cool Vendors • Hype Cycles • IT Market Clock • Top 10 Strategic

Technology Trends

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Top Client Key Initiatives

• Cloud Computing

• Mobile Enterprise Strategy

• IT Strategic Planning

• Enterprise Architecture Program

• Data Center Modernization and Consolidation

• IT Cost Optimization

• Application Development

• IT Governance

• ITIL and Process Improvement

• Program and Portfolio Management

Source: Gartner.com Data, August 2013 14


Research Themes for 2014 The Nexus of Forces

• The Nexus of Forces: The Convergence of Information, Social Engagement, Mobility, and the Cloud - Engagement Initiatives:

The Evolution of Social Computing

- Advanced Analytics: the Evolution of Information

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Research Themes for 2014 Digital Business

• Digital Business Opportunities • Digital Production/Distribution/Operations Technologies • Digital Leadership Roles

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Special Reports - 2014

• Smart Machines and Digital Technologies • Mobile Applications in Business • Security Futures • Every Budget Is an IT Budget: Implications on IT

Strategy, Governance, Organization, and Operations

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Gartner Technology Planner

Unique RPE2 methodology provides over 25,000 server performance data points. More accurate than conventional estimation approaches, it also enables greater productivity.

Analysis tools leverage this data to enable you to make smarter decisions faster, improve productivity and identify ways to reduce infrastructure costs.

Exclusive database is a valued source of product information and includes 32,000+ server and storage sample configurations. Our database is updated daily.

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Analysis tools deliver critical insight

Septemb 1

Server Consolidation Analyze server consolidation scenarios and conduct what-if analysis. Quantify savings in the number of servers and the space, power and cooling they consume, as well as carbon emission reductions. Build a budget and business case for needed improvements.

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2 Storage Launch comparisons with a single click. Benefit from having the industry-leading database of disk and tape storage product information and sample configurations covering all major current and obsolete products dating back more than 15 years.

3 IT Efficiency Analyze your server assets to quickly identify the least-efficient servers. Benchmark your installed servers against selected replacement options. Compare server efficiency and carbon footprint between data centers.

1 Launch comparisons with a single click. Benefit from having the industry-leading database of server product information and sample configurations covering all major current and obsolete products dating back more than 25 years. Includes RPE2-driven insights into comparisons and performance.

Servers


Enhancing and Formalizing Our Understanding of Technology Market Forces

How to Sell

How to Buy

Supply

Demand

Disruptors New Buyers

New Suppliers

Emerging Technologies

Current Market

Evolving Market

Future Market

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Addressing Your Strategic Initiatives

What’s really driving this

market?

What changes are happening

upstream/ downstream in

the value chain? What are my competitors up

to? How should I

differentiate from my competitors?

Where and how can I grow

faster?

What do my clients really

want? What will my clients want tomorrow?

New technologies and

dark horse competitors?

How should I message and

position to communicate

that differentiation?

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Structured Agendas to Address Your Strategic Initiatives

Market Dynamics: The most important forces that drive

this market

Competitive Landscape

SWOT

Market Share Market Share

Analysis

Forecast Forecast Analysis

Market Trends Market Insight

Emerging Markets

Gartner Analytics Trends

Emerging Technologies

Tech Go to Market

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Translating Our Market Understanding Into Quantifiable Forecasts to Target Markets and Customer Segments

Market Model

Influencing Factor

Influencing Factor

Influencing Factor

Inputs

Analysis

Outputs

Assumptions Forecast Data

Market Dynamics Model (MDM)

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Strong Value Proposition

• Continued client support and research investment worldwide

• Continuous process improvement and content evolution

• Content focused on the issues most important to our end user and technology provider clients

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Gartner Research Update Peter Sondergaard SVP, Global Research€¦ · Personal development...

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