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Gartner Analyst Relations Forum

Gartner Symposium/ITxpo

Orlando Florida

October 8, 2013

1

Gartner Research Update Peter Sondergaard

SVP, Global Research

Strong Value Proposition

Right direction, right away

Immediate shortlists on key initiatives

Contract proposal reviews

Best-practice budget benchmark

Global perspective

Best practice by vertical industry

Strategic guidance

Making the right decision

Personal development

Increased credibility

Save Time

Save Money

Gain Resources

Gain Confidence

Analyst Coverage Expansion

55 New Resources

Increased Geographical

Coverage

Asia

157

Europe,

Middle East,

Africa

222

Latin

America

18

North

America

552

Analyst Coverage Expansion

Australia 46

China 14

Hong Kong 5

India 23

Japan 35

Korea 5

New Zealand 4

Singapore 17

Taiwan 8

Europe,

Middle East,

Africa

222

Latin

America

18

North

America

552

Asia

157

Analyst Coverage Expansion

Latin

America

18

North

America

552

Asia

157

Austria 2

Belgium 2

Denmark 4

France 17

Germany 18

Ireland 2

Italy 16

Luxembourg 1

Netherlands 9

Norway 3

Portugal 2

Spain 5

Sweden 10

Switzerland 4

United Arab Emirates 5

United Kingdom 122

Europe,

Middle East,

Africa

222

Analyst Coverage Expansion

North

America

552

Asia

157 Brazil 15

Mexico 3

Europe,

Middle East,

Africa

222

Latin

America

18

Gartner for Marketing Leaders

GARTNER FOR MARKETING LEADERS

Copyright 2013, Inc. All rights reserved.

Andrew Frank

Vice President and

Distinguished Analyst

Laura McLellan

Vice President

Allen Weiner

Vice President

Richard Fouts

Vice President

Michael McGuire

Vice President

Jake Sorofman

Vice President

Yvonne Genovese

Managing VP

Julie Hopkins

Director

Jennifer Polk

Director

Jennifer S. Beck

Vice President and

Gartner Fellow

Martin Kihn

Director

Adam Sarner

Vice President

Gartner Digital Marketing Analysts

Analyst Experience Continues to be an area of strength

• Minimum 12 years of experience at time of hire

• 60% have 20+ years of industry experience

• 50% have a postgraduate degree

• 35% speak two or more languages

Vendor Briefing 2014 Scheduling Enhancements

• Gartner analysts attended over 16,000 briefings in the last 12 months

• Briefings were presented by over 3,400 distinct vendors

• New in Q1 2014

- Scheduling options will be sent to you with a live URL link

- You can confirm the date and time knowing the analyst calendar is available

- Selected times will be confirmed with an calendar invitation

11

Gartner Magic Quadrant Enhancements 2013

Deeper Insights to Serve the Unique Needs of Your Organization

New Features Include:

• Interactive Experience

• Focus on Select Vendors

• Historical Year-Over-Year Comparisons

• Customized Evaluation Criteria

• Magic Quadrant Home Page and Search

To learn more, visit Gartner.com Gartner Magic Quadrant Enhancements 2013

2013 Content Highlights Special Reports

• Nexus of Forces

• Big Data

• Mobile

• CIO Trends

• Supply Chain Strategies

• Future of IT Sales

• Predicts

• Hybrid Cloud

• Security

• Cool Vendors

• Hype Cycles

• IT Market Clock

• Top 10 Strategic Technology Trends

Top Client Key Initiatives

• Cloud Computing

• Mobile Enterprise Strategy

• IT Strategic Planning

• Enterprise Architecture Program

• Data Center Modernization and Consolidation

• IT Cost Optimization

• Application Development

• IT Governance

• ITIL and Process Improvement

• Program and Portfolio Management

Source: Gartner.com Data, August 2013

Research Themes for 2014 The Nexus of Forces

• The Nexus of Forces: The Convergence of Information, Social Engagement, Mobility, and the Cloud

- Engagement Initiatives: The Evolution of Social Computing

- Advanced Analytics: the Evolution of Information

Research Themes for 2014 Digital Business

• Digital Business Opportunities

• Digital Production/Distribution/Operations Technologies

• Digital Leadership Roles

Special Reports - 2014

• Smart Machines and Digital Technologies

• Mobile Applications in Business

• Security Futures

• Every Budget Is an IT Budget: Implications on IT Strategy, Governance, Organization, and Operations

Gartner Technology Planner

Unique RPE2 methodology provides over

25,000 server performance data points. More

accurate than conventional estimation

approaches, it also enables greater productivity.

Analysis tools leverage this data to enable you to make smarter decisions faster, improve productivity and identify ways to reduce infrastructure costs.

Exclusive database is a valued source of product information and includes 32,000+ server and storage sample configurations. Our database is updated daily.

17

Analysis tools deliver critical insight

September 2013 18

Server Consolidation Analyze server consolidation scenarios and conduct what-if analysis. Quantify savings in the number of servers and the space, power and cooling they consume, as well as carbon emission reductions. Build a budget and business case for needed improvements.

4

2 Storage Launch comparisons with a single click. Benefit from having the industry-leading database of disk and tape storage product information and sample configurations covering all major current and obsolete products dating back more than 15 years.

3 IT Efficiency Analyze your server assets to quickly identify the least-efficient servers.

Benchmark your installed servers against selected replacement options.

Compare server efficiency and carbon footprint between data centers.

1 Launch comparisons with a single click. Benefit from having the industry-leading database of server product information and sample configurations covering all major current and obsolete products dating back more than 25 years. Includes RPE2-driven insights into comparisons and performance.

Servers

Enhancing and Formalizing Our Understanding of Technology Market Forces

How to Sell

How to Buy

Supply

Demand

Disruptors New

Buyers

New

Suppliers

Emerging

Technologies Current

Market

Evolving

Market

Future

Market

Addressing Your Strategic Initiatives

What’s really driving this

market?

What changes are happening

upstream/ downstream in

the value chain? What are my competitors up

to?

How should I differentiate from my competitors?

Where and how can I grow

faster?

What do my clients really

want?

What will my clients want tomorrow?

New technologies and

dark horse competitors?

How should I message and

position to communicate

that differentiation?

Structured Agendas to Address Your Strategic Initiatives

Market Dynamics: The most important forces that drive

this market

Competitive Landscape

SWOT

Market Share

Market Share Analysis

Forecast

Forecast Analysis

Market Trends

Market Insight

Emerging Markets

Gartner Analytics Trends

Emerging Technologies

Tech Go to Market

Translating Our Market Understanding Into Quantifiable Forecasts to Target Markets and Customer Segments

Market Model

Influencing

Factor

Influencing

Factor

Influencing

Factor

Inputs

Analysis

Outputs

Assumptions Forecast Data

Market Dynamics Model (MDM)

Strong Value Proposition

• Continued client support and research investment worldwide

• Continuous process improvement and content evolution

• Content focused on the issues most important to our end user and technology provider clients

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Thank You!