Garrett Signature · a unique plan that is in alignment with their core values and their dreams and...

STYLE GUIDE

CONTENTSThe Freedom FastTrack Brand 5

Introduction 7

Preserving & Improving Our Brand Value 9

Freedom FastTrack Ideology 11

Vision & Philosophy 13

Leaders of the Financial Revolution 15

Mission Statement & the Excellence Ethic 17

The Outcome 19

Connection 21

Activating & Accelerating Soul Purpose 23

True Wealth – The Concept 25

Our Voice 27

Authenticity—Our Commitment 29

A Consistent Experience 31

Email Etiquette 33

Our Visual Identity 35

Engaging the Five Senses 37

Our Original Artwork 39

Our Logo & Symbols 41

Colors, Textures & Photography 43

Fonts & Typography 45

Glossary of Terms 47

Freedom Fasttrack aligns products, services, and communications for uniform delivery of our brand promise throughout our enterprise. Through professional implementation of our brand promise, we give our members a consistent and seamless experience. To do this, full time team-members and contractors are to take advantage of the many tools available, including the resources you’ll find in this style guide. This guide is intended to allow us to work with independent contractors without losing our voice and also offer our ongoing internal team-members helpful criteria to guide their decision-making.

It is important to Freedom FastTrack that every person in our company exemplifies the true essence of our brand in every interaction with a member. It is important that we maintain a standard of consistency in every interaction and all the materials we create.

If you are about to use the Freedom FastTrack name, write copy or design Freedom FastTrack material, you are in an important position to protect and build the Freedom FastTrack brand and help expand our mission. Please welcome this opportunity. Take notice of our faith in you. We invite you to help spread our message of empowerment, Soul Purpose, and the concept of True Wealth.

ThE FrEEDOm FaSTTraCk BraND

Garrett Signature

INTrODUCTION the Freedom Fasttrack system is about making passion and purpose both practical and profitable by increasing personal productivity and expanding vision while still maintaining a life of simplicity and fulfillment. We help our lifetime members recognize and expand their production by uncovering hidden potential and discovering underutilized resources. Participating in the Freedom FastTrack experience helps give members clarity and focus while simultaneously building confidence and peace of mind.

One major focus of the Freedom FastTrack system is to help people identify and live their Soul Purpose, find a way to monetize their passions, and then learn how to apply their money wisely with their own unique dreams and goals in mind. We brIng SOul PurPOSe TO PerSOnal FInance.

soul PurPose: a combination of the inborn abilities, talents and passions that identifies you as an individual, and provides a natural direction for your most fulfilling life. It is the purpose of your “soul” and your “sole” (or greatest) purpose for being on the earth. Some people refer to this as your “life mission” or fulfilling your destiny.

no other personal finance and business productivity company has ever valued individuality (hence Soul Purpose being our core focus) like we do. More than any other single attribute, this is our dramatic difference, our secret weapon, our active ingredient – we care about the unique traits, passions, purpose, dreams, desires, and objectives of every member we work with.

The Freedom FastTrack encourages members to embrace personal responsibility. The system helps them identify ways to overcome barriers and implement solutions through education, systems/tools, mentoring, and accountability. We consistently help members become more efficient and recover 10 percent or more of their income to invest in themselves (aka fueling their passion).

We bringsoul purpose to personal

finance

the Freedom Fasttrack’s flagship program is a holistic financial and personal development program that incorporates all aspects of wealth creation into one complete and connected package, known as the Financial FastTrack. We don’t accept band-aid solutions, segmented product strategies, or financial planning that is little more than product sales. It is our commitment to find root cause and expose it. We don’t offer gimmicky tips and trendy “techniques” or get-rich-quick schemes. We offer real, solid philosophical and practical models, philosophies and concrete answers to wealth creation.

unlike a typical financial firm, our coaches do not sell individual products. They are not simply pushing products to get a commission as nearly all other financial planners do. Traditional financial planning is done before understanding the individual’s purpose and what they want out of life and therefore is limited at best and fraudulent at worst. Only once we understand any limited beliefs the person has, and then gain a clear vision of what they really want, can we even begin to identify what is possible. There can be no solutions or strategies discussed until they know their purpose (which we help them uncover and discover, if necessary in order to progress in the program). We can then clarify and develop their financial premise and determine what opportunities are even possible considerations. In other words, in the absence of clarity around the individual’s Soul Purpose, it is impossible to distinguish between an opportunity or a distraction. We practice what we teach others without pushing our agenda or expecting them to have a plan that is the same as ours. unlike most firms, we don’t have a preset agenda for each client and therefore member a will likely have a completely

FrEEDOm FaSTTr aCk IDEOLOGYin order to saFeguard our brand and create and maintain a consistent and strong presence in the marketplace, it is critical that team-members use our core ideology, logos, colors, typefaces, textures, graphics and brand voice correctly. This manual is designed to provide clear guidelines on how to do so. because our key concepts and message is so different from a typical financial firm, this manual also includes basic information about our program and value system.

The Freedom FastTrack provides our lifetime members with a consistent experience in all of our communications. as we are clear about what our corporate brand means to us, it provides a rallying point for employees and members. We endeavor to ensure that all of our brand promises are spelled out, integrated, and ready for execution.

Most financial firms have a drab, dark brand. From the cherrywood desks in an office to the letterhead that screams boring, we choose to focus on an innovative, cutting edge look and feel. This completely differentiates us from all other firms.

The Freedom FastTrack system was designed to honor individual uniqueness, preferences and beliefs, yet at the same time, the system provides our members with the structure required to move powerfully forward. For this reason, it is critical that all team-members (whether full-time employees or part-time contractors) recognize that when they are creating any kind of material or correspondence, they must consider what message they are sending. before any material is released to the public, we must consider this question: Does this material help preserve and improve our brand value?

PrESErvING & ImPrOvING OUr Br aND vaLUEdifferent looking financial blueprint than member b. Perspective and Purpose is always emphasized as the key to building a proper financial blueprint based around the individual.

One of the most exciting parts of the Financial FastTrack is an objective driven process that allows for each individual to build a unique plan that is in alignment with their core values and their dreams and aspirations.

Our organization exists to maximize human capital and accelerate Soul Purpose. We empower people to improve the quality of their lives, not just financially, but in all key areas (known as the 5 tracks of wealth). In actuality, if someone believes they have a money problem, it is never a money problem. The root of the problem comes from a lack of Mental capital or relationship capital, which can be accessed through the right relationship or the right question that FastTrack is especially equipped to provide. Success is offered through expanded vision that we assist through the FastTrack programs for our members.

currently we focus on organizing finances and building business through the Financial FastTrack and Mental FastTrack aka business FastTrack programs. The Soul Purpose FastTrack is in development and the Physical and Social FastTrack programs are yet to be released, and there is no set date at this time.

as a company, we are on a quest to educate our members about building a value-based financial blueprint and expand their own vision of their unique potential, then turn that potential into production. Our entire company culture is of one of living Soul Purpose. We believe in it. We share it. We promote it. We live it.

vISION & PhILOSOPhY

a large Part oF our branding is the concept that Freedom FastTrack is a clear leader and innovator in the personal finance industry. In 2008 when garrett b. gunderson explained to neil cavuto live on Fox news why 401(k)s are a risky investment vehicle, he was the lone voice in the wilderness.

Then a few months later when the market turned, many people lost half their life savings or more seemingly overnight. Suddenly garrett’s message was the hot new bandwagon and was quickly adopted by the very same “gurus” that only a short time before were singing the praises of 401(k)s. That’s where the Freedom FastTrack is different from other financial or personal development brands. We don’t play catch up. We don’t play games or play with numbers. We don’t look for bandwagons to jump on.

Our members tend to be educated and already somewhat successful. Our average FastTrack member isn’t looking for current personalities in the financial news to tell them how to eat rice and beans until they are “debt-free”. Our members look to us for real and relevant information, not sound-bites. Freedom FastTrack does not default to “tightening the belt” or sacrificing today in the name of a future retirement. In fact, we are on a mission to retire the concept of retirement. The concept of retirement erroneously teaches people that financial security is in bank accounts rather than Soul Purpose, or that “all good things come to those who wait”, or that only in the “golden years” should you finally focus on quality of life. What about today anD the future, how can your investments benefit you now anD later? How can you create cash flow to enjoy your life today, instead of only looking to accumulate a nest egg? These are the questions we ask, and the concepts that we help unveil on both a philosophical and practical level.

The Freedom FastTrack system and process is a

powerful tool for an individual to transcend his or her own

personal limitations and chart a course on the path that will

take them where they truly want to go, both financially

and personally.

Leaders of theFinancial revolution

our mission is to connect people to their Soul Purpose through awareness, creation and action. We align Soul Purpose and personal finance. In other words, we make purpose profitable and prosperity practical. We seek to fulfill our brand promise at every customer touch point. We are committed to offering a financial education that is unmatched anywhere. Our goal is to create an unprecedented eXPerIence at each and every contact with the Freedom FastTrack brand. So whatever you are designing, please take a moment to pause and ask yourself, “How can I make this experience worthy of our members’ highest expectations?”

The highest standard of integrity through elegance and excellence is our operating philosophy. It’s our state of mind. It permeates every aspect of our business with everything we attempt, everyone we hire, and everything we create.

This integrity in motion is seen with every marketing offer being one of integrity. If the promotion is said to expire, it must expire precisely when stated. If there is a limited number that is to be offered, there are no exceptions of offering more than what is stated. Integrity always trumps marketing tactics. This doesn’t mean there are not marketing strategies that pull people to take action, where there is limited time frame or opportunity. However, we stick to what we say every time.

It leads to a culture of constant, never-ending improvement of every product, service, system and department of our company. They key questions are “How can we make a more meaningful and deeper impact for people, and how can we reach as many people as possible while maintaining our commitment to excellence? How do we reach as many people as possible and still ensure the highest quality in every aspect of what we do?”

There is a major gap between the Freedom FastTrack experience and the quality of the products and services offered by our

mISSION STaTEmENT & ThE ExCELLENCE EThIC

Instead of deferring, delaying or missing out on life, we help people become more efficient by identifying leaks and plugging those leaks, so they have more resources to work with.

We assist each member to:

• Livealifeonelovestodayandhasthefinancestosupportit

• Bemoreresourcefulratherthanwastingmoreresourcesinthenameofretirement

• Liveforthebestyetbepreparedfortheworst

We practice what we preach. The concept that we should all “live for the best yet be prepared for the worst” has special meaning due to the Freedom FastTrack brand. early on in the company’s growth two of garrett b. gunderson’s business partners that were critical in developing the content of Freedom FastTrack died in a tragic airplane crash at the age of 35, yet lived life to the fullest. Their families were taken care of financially using the very principles and strategies professed by Freedom FastTrack.

Our clear philosophy combined with authenticity and straightforward approach is a central part of our brand and is what attracts our ideal members. We seek to find and assist the very people that light up in hearing our philosophy. It resonates with them, and they “get it”.

Our members can expect us to treat them as a whole person with unique traits and gifts. They can count on us to listen and be lifelong learners as well. We focus on cash flow and showing members how to create more abundance and prosperity, so that they can live a life of joy and prosperity TODaY. This is unlike most financial firms, which focus primarily on saving and “going without” with the erroneous idea that this will provide security in the form of an end-of-life nest egg.

Our members tend to already be successful entrepreneurs, who are ready to take their lives and business to the next level of greatness.

competitors. We are the standard and do not look to imitate what other financial firms offer. We offer what is in alignment with our core values, our Soul Purpose and never compromise or copy. everyone who works for Freedom FastTrack wants to be a part of an organization that is leading the financial revolution of transformation and freedom. We are committed to improve all coaching industries with a laser focus on results and implementation for our members.

We are the preeminent financial firm because: We provide both the critical philosophical education and practical implementation. We do not believe in “done for you” systems that breed a fallible “get rich quick” mentality. With The accredited network we take one of the most complicated areas of finance, and with our unique vetting system, we add simplicity to our members lives. This is as close to “done for you” as any program actually gets.

Through Tan, we work with a group of affiliated experts in every respective field of personal finance. Only financial experts who meet very high standards of expertise and integrity are invited to join this network. Tan is designed to support the Financial FastTrack (FFT) process by giving clients access to the very best financial specialists in the industry. You will not find any “jack-of-all-trade” advisors in Tan. Instead, each expert advisor has a demonstrated history of excellence and knowledge in his or her own particular field. This is unique in the personal finance industry that is full of “financial advisors” that have relatively limited expertise are little more than product pushers.

With our unique system, we are able to combine genuine mentoring (rather than product pushing), accountability and education. This gives us a unique advantage and an unparalleled rate of success with our clients.

WE ENvISION a WOrLD WhErE…

• moneymattersbutpurposerules

• SoulPurposeisthedriveroffinance

• purposeisprofitableforthemasses

• moneyisalignedwithpurpose

• theconceptofretirementisretired(andSoulPurposetakes its place)

• personaldevelopmentisthekeytopersonalfinance

• moneyisnolongeranobstacletolivingone’spurpose

• allfinancialinstitutionsconsiderSoulPurpose

• SoulPurposeisfocusedonmorethanmoney

• moneyservespurpose

• profitingfrompurposetakestheplaceofretirementplans

• ASoulPurposestatementistheessentialpieceinanyfinancial plan

• peopleinvestwheretheyhaveinfluence,passionandcontrol.

• thewordinvestmentisnolongerautomaticallytiedtostocks, but instead to oneself

• SoulPurposeisthekey.

• moneyservesSoulPurposeratherthanisthedeterrent

• tuitiontakesplaceofcommissionwithfinances

• coachesbuildtheblueprintandthenadvisorsdotheimplementation

• 1 million business owners invest in alignment withpurpose and make money from their purpose

• 1millionbusinessownershave the fuel to fund theirpassion

• 95 percent of FastTrack members recover all theirtuition, build a financial blueprint that supports their ideal life, and have full implementation of that blueprint

• peopleinvestwithpurpose

• SoulPurposeisthenumber1priorityforwealth

• allfinancial institutionsconsiderpassionandpurposeof each individual for all recommendations

• thereispeacethroughfinancialcongruence

• povertyiseradicatedthroughSoulPurpose

• moneyisNOTtheprimaryreasonorexcuseforpeopledoing, or not doing, anything

• moneyisputintheproperplace,behindpurpose

• financialsecuritycomesfromSoulPurpose

• people invest inalignmentwith theirknowledgeandcore beliefs

• moneyisunderstoodandusedasameansofexchange

• Weenvisionaworldwith5tracksofwealth

• WeenvisionaworldwithTrueWealthandfulfillment

• peoplehavetheresourcestoliveprosperous

• peoplearehappy

• people eliminate the distractions and focus on SoulPurpose

• weleadthefinancialrevolution

• weleadthefinancialrevolutionbybuildingfoundationalphilosophies to serve Soul Purpose

• peoplelivebetterfinancially,andnotjustinthefuture

• purposeandpassionarepracticalandprofitable

• there is an objective driven process that the worldknows about (Freedom FastTrack)

• FreedomFastTrackhastouchedthelivesofeveryoneonthe planet by unlocking some degree of Soul Purpose in enough people to reach everyone (six degrees)

• theworldthatrecognizesSoulPurposeandunderstandsthe place money has in serving it

• everyhumanbeingrecognizestheyhaveasoulpurpose

Primary Values

PaSSIOn: We help members discover what makes life worth living

PrOSPerITY: It is imperative for prosperity to be practical and pragmatic

SOul PurPOSe: create and realize your destiny without excuses

Value creaTIOn: Dollars follow value

secondary Values

eMPOWerMenT: accept your awesome potential and let it blossom

reSPOnSIbIlITY: no one can make your life happen but you

reSOurceFulneSS: There are always more resources than you see at first glance

our core Values distilled

There is no computer or software system that can determine precisely what ones Soul Purpose is. This is a lifelong experience of continual discovery, purpose, passion and joy. Most financial firms focus solely on products, numbers and spreadsheets. This limited view has led to massive confusion and ultimately huge losses for people. This type of one-size-fits-all approach to personal finance has largely created the discontent in the marketplace for Freedom FastTrack to be born.

everything about Freedom FastTrack; our philosophy, our culture, our communications and our products are based on a deep respect for people. We recognize our members as real people with real aspirations and real dreams. They aren’t a set of numbers on a spreadsheet.

We consider people to be the only true assets and they have intrinsic value. With this in mind, we are committed to our team and to all our lifetime members. essentially, we are as committed to ensuring people utilize our products and programs as we are to selling them. It is essential that the marketing message is something that we can deliver on. We prefer to under-promise and over-deliver every time over making false claims and hype solely to sell something.

We consider the success of our members to be the best marketing possible, and therefore our efforts and attention is highly focused on people once they are actively engaged in program, unlike many competitors that are more focused on selling than on delivering.

It is our job to make sure that the members do not need us in the future. That we have equipped them with the financial literacy and clarity where they are fully empowered. Where they can take full responsibility for the prosperity and welfare of their life.

OUr COrE vaLUESMoney is not the main consideration for us to work with people (unlike other firms where it is the only consideration). It doesn’t take money to make money, it takes resourcefulness through human ingenuity. We look at their level of commitment and desire, their entrepreneurial spirit, aptitude for gratitude and coach-ability.

We celebrate individuality everywhere in this company. We celebrate it in our brand identity, in our products, in our business systems, in our customers, in each other and in ourselves.

Freedom FastTrack values beauty. In an industry that has never given a second thought to

aesthetics, we have taken the art of visual and artistic branding to a whole new level with an entire series of original artistic works that correspond with the various stages of our programs. The superb member experience we create would not be possible without our relentless commitment to aesthetics, authenticity and continuity at every customer touch point.

our Future

because of our commitment to Soul Purpose plus the energy and enthusiasm we bring to our mission and the value we create for those around us, we expect to be more than just successful. We create the most favorable conditions to be loved. We generate a connection with people and inspire loyalty beyond reason and form deep bonds with thousands of men and women with a passion for our mission, who will help us spread the Freedom FastTrack message throughout the world.

ThE OUTCOmE

We offer an experience, not just a process, to members where they simplify their life, organize their finances and build lifelong relationships and True Wealth. Our goal is not to “serve anyone possible,” but to help create the best possible outcomes and experience for entrepreneurs. People come to Freedom FastTrack many times to improve their financial circumstance, but they stay active and love the program because of the emphasis on Soul Purpose.

The front door the Freedom FastTrack is the Financial FastTrack. For most people money is an obstacle, it is confusing and by removing the confusion people have more confidence and also the fuel necessary to fund their passion.

Financial FastTrack shows people how to put money in its proper place, behind purpose. This means that money becomes an asset rather than a liability or obstacle that prevents most people from living their Soul Purpose.

We effectively merge personal development and personal finance by assisting our members to gain clarity in their life blueprint and effectively match the financial blueprint to support it.

In the Financial FastTrack we constantly strive to eliminate the complexity around personal finance by developing The accredited network and discovering ways where our members can more easily engage and implement with these professionals. With the Financial FastTrack Soul Purpose becomes the driver for money and leads to financial transformation for our members.

as a result of the Financial FastTrack our members align their money to their Soul Purpose by investing in alignment with their purpose and passion and making money by living their Soul Purpose.

our community:

Freedom FastTrack is a lifelong community of entrepreneurial individuals committed to prosperity and living Soul Purpose. Our member-based community vibrates with the energy of learning, sharing, passion and giving.

Our company has it’s own ecosystem where knowledge, skill and achievement flow seamlessly from one member to another. We will harvest the energy and knowledge of our members and allow them to participate in the brand’s continual growth and creation.

The Outcome

our coaches strive to create and maintain real connections with our members as they assist them through the Freedom FastTrack process. Perhaps more importantly, we help members connect with self, loved ones and other members through a relationship expander model. Most importantly we help them connect with their higher purpose in order to create mindful financial abundance. We help people connect with their own Soul Purpose through awareness, creation and action.

We also share profound and practical tools, such as the relationship expander Model, for increasing and maximizing one’s relationship capital to improve each member’s life (many times in a very dramatic fashion) in every one of the 5 tracks of wealth.

activating & accelerating soul Purpose

Soul Purpose represents each individuals’ unique series of talents, strengths, passions, interests, hobbies, attitudes, and values that form the essence of the most magnificent version of self. It is the unique combination of our passions, abilities, and values combined for the highest context of living, our life’s mission/purpose. When these qualities are intentionally acknowledged and cultivated, they coalesce into a specific mission in service to the world. These qualities already exist within you in a basic raw form. For most people they need to be clearly discovered, then nourished, studied, experienced and refined. Soul Purpose is like gold, hidden deep within. We help our members discover that gold within, which in turn allows them to harvest literal wealth in the world of business and personal finance by building a platform where people can express Soul Purpose by solving problems and creating value.

CONNECTIONThe Freedom FastTrack defines wealth in a holistic and vital form. We believe that there is a distinct difference between merely being rich and becoming truly wealthy. by focusing on all of the Five Tracks of Wealth (Financial, Soul Purpose, Mental, Physical and Social) we serve our members by giving them education, tools, mentoring and accountability to expand wealth and create depth in all five tracks. We focus on how true wealth allows the individual to reach higher levels of happiness, achievement and prosperity beyond his or her current situation.

a major reason for why so many people are depressed and feel unfulfilled in this world is because their lives are not in harmony and they are lacking depth in all tracks. They may excel in some areas, but if they neglect other components of a happy and wealthy life, it eventually catches up to them.

For example, no amount of money can compensate for poor health, so getting rich by working long stressful hours and ignoring your physical body is a poor choice. but on the other hand, even those with perfect health will find it hard to enjoy life to the fullest without financial success and meaningful relationships. There has to be a focus on all tracks of wealth, because every aspect of our lives is intertwined. Freedom FastTrack team-members teach and understand that one cannot ignore one area of life and expect the rest to remain perfectly functioning. by the same token, improvements in one area can bring improvements to all in a synergistic fashion.

TrUE WEaLTh – ThE CONCEPT

OUr vOICE Freedom Fasttrack values simplicity and authenticity in all forms of communication and presentation. Simplicity means elegance. It means pragmatism. It means clarity, minimalism, and efficiency. The attainment of simplicity represents a true accomplishment.

From a design perspective, simplicity entails layouts that are generous with white space and never cluttered or noisy.

From a product development perspective, simplicity means as few moving parts as possible while still delivering a world-class experience.

From a copy perspective, simplicity means if you can say it in 2 sentences, don’t use 3.

From a management perspective, simplicity means a flat organizational chart, as little bureaucracy and paperwork as possible and easy to understand, easy to use systems that work.

From a marketing perspective it means to tell the truth, so you never have to cover for a lie.

Ourvoice

a consitstentexperience

although Freedom Fasttrack is a system and the results are reproducible, each individual has a customized and individualized experience. We create value by delivering a combination of personal development and personal finance mentoring with measurable value, benchmarks, and a Soul Purpose team to implement the process. Our objective is to work with the right people and deliver results every time, for every person, that have our members say: 1- It was well worth the money 2- I learned how to simplify my finances 3- I have clarity and confidence financially 4- I made changes financially to be consistent with my premise 5- I now know more about myself and living my Soul Purpose.

Our consistent success begins with the proper screening process as a potential participant talks with a consultant or enrollment director of our company. This consultation is critical for both our program, but especially for the potential new member. This gives them an opportunity to learn about their Soul Purpose, eliminate the complexity surrounding finances, and have the highest level of accountability to insure success.

People pay us to assist them in transforming their lives and our only option is success for every single one of them. This means we only work with people who appreciate what we do, are committed to their own prosperity, and have a true commitment to entrepreneurship. every customer touch point; from the pre-session 7 Step cash recovery assessment to the first impression of the Freedom FastTrack headquarters, to the tactile quality of the Freedom FastTrack binder – must be consistent every time.

consistency is the key. We’ve defined every important element of the Freedom FastTrack philosophy, continually create ways to systematized it, integrate it, and utilize any and all the ways to insure our members learn, implement, and would do the program all over again and stay with us for a lifetime of continuing accountability, education, and as a partnership in

We do not use limited offers that we do not fully adhere to. For example, if we can only fulfill on 5 spots, then we only offer 5 spots. We must remain in integrity around our marketing and fulfillment.

We do not use hyperbole (exaggerated statements) unless it is for humor

We only use hype we can live up to, never use it if we cannot deliver

We stick to any deadlines we create for expiration

We choose authenticity as our primary mode of selling and marketing (it is reassuring, refreshing and effective) example: garrett what do you normally charge for a 7 step cash recovery analysis,Answer:Webelieveit’sfairmarketvaluetobeabout$497,butrarelychargeforit.It is a service for people to get familiar with what we can offer, discover areas where money is leaking and we ask if you want more help. If you say yes, we send you to an enrollment director (aka salesperson) and offer you our coaching. People love this type of straightforward speak. Most firms don’t offer the straightforward truth. We do.

In doing Joint Ventures or promoting other services or people: we must know them, we must use their systems and materials, we must share the same values, and we must see how they can truly deliver additional and complimentary value to our members. We don’t promote others we don’t know to be trustworthy in order to make a quick buck.

We protect the contact information of our subscribers and members alike. The industry is always introducing someone they don’t know and acting like it is a lifelong relationship, pretending not to get any benefit themselves, and this creates distrust.

We do not discount to people outside of our subscriber base. We do offer bonuses, but never discounts, to protect our brand and our personal integrity.

We do not speak or promote on just any platform or stage, it is essential that we have congruent values and realize that other speakers can influence how the public perceives us due to who we share the stage with or any marketing with. Freedom FastTrack does not sponsor or host “pitch fests”. Our events are content rich experiences that add depth to the coaching for

aUThENTICITY—OUr COmmITmENT

our members, ways to introduce our concepts and create value for those that are not currently members but that are interested in us, buy our physical products, etc.

Freedom FastTrack has an unparalleled excellence ethic in the personal finance and self development industries. We strive to create an experience greater than expected by the member by using high quality materials that are consistent with a billion dollar company. This is our operating philosophy. It’s our state of being. It permeates every aspect of our business in everything we attempt, everyone we hire, and everything we create.

Freedom FastTrack strives for elegance and simplicity in everything we do. The rewards of being an active participant in the Freedom FastTrack system include enjoying increased clarity, focus, happiness, productivity, purpose and prosperity in daily life. However, with those bountiful rewards come certain responsibilities and commitments to integrating and implementing the program on a daily level.

Transformation may happen in a moment, but it takes time and a consistent commitment to create favorable and ongoing conditions to live Soul Purpose on a daily basis. Our members may notice some positive changes right away, while others may take more time. although we can’t force a rose to blossom before it’s time, our commitment is that we will be there when our members are ready to take their lives to the next level- and continue to provide the most favorable conditions and have a total commitment to value creation and implementation. The end result being that the member has made prosperity practical by implementing new pieces and improving existing pieces in their financial blueprint. There is both the measurable results: more money, physical blueprint constructed for their finances, savings on taxes, interest, and improved cash flow and there is also the less tangible experience that each members has in terms of increased confidence, excitement, purpose, and a renewed energy and zest for life.

don’t use all upper case

avoid writing whole sentences using all upper case letters. It looks like you’re shouting. even if you are trying to emphasize your point, there is rarely a good reason to “shout” at someone.

get to the Point

Our members tend to be successful people who strive to manage their time efficiently. respect their time. When possible, be brief. get to your point as quickly as you can. However, please don’t leave out necessary details. If providing background information will help the recipient answer your query, by all means, include it.

spelling & grammar matter

good spelling and grammar are important, even in an email. use your spell-check if in doubt. While you don’t have to treat every email as if it were a dissertation, there is no need for a Freedom FastTrack team-member to come across in an uneducated and/or unprofessional manner. contractions are okay. Slang is not okay.

be Polite & Professional

under no circumstances should you use sexist, racist or otherwise offensive language—even in a joking manner. be sensitive about how informally you address others. When in doubt, use Mr., Mrs., or Dr. (if appropriate). When you are replying to an email and the sender of the original message has used his or her first name only, then you could safely assume it’s okay to use that person’s first name as well. While it’s important to be warm and friendly, there can be a fine line with being overly “chummy” with someone whom you do not know well. be respectful and authentic.

COrrESPONDENCE & EmaIL ETIqUETTE answer all Questions &

Pre-empt Further Questions

an email reply must answer all questions, and pre-empt further questions. after all, if you do not answer all the questions in the original email, you will receive further e-mails regarding the unanswered questions. all this does is waste both parties time. Moreover, if you are able to pre-empt relevant questions, others will be grateful and impressed with your efficient and thoughtful service. Imagine for instance that a member sends you an email asking which credit cards you accept for an event. Instead of just listing the credit card types, you can guess that their next question will be about how they can reserve their spot, so you also include some order information and a url to your order page.

in addition:

• Donotforwardchainlettersormass“inspirationalmessages”

• Donotuseemailtodiscussconfidentialorhighlysensitiveinformation

Don’t send or forward emails containing libelous, defamatory, offensive, racist or obscene remarks

growth. We are continually improving our systems and processes as a commitment to growth by listening to our members (both participants in the program and our team). We adhere to listening to each and every one of them compassionately and teaching them passionately and we also constantly look for ways to take them to the higher level of awareness and action.

It is the duty of every person involved in this organization to assist us in improving the experience and results for the members. We celebrate these contributions, large or small. any time that any system, process or customer touch point is improved anywhere in this organization, we congratulate and celebrate the hero that made it happen. This is how we exceed expectations with every person, in every session, and consistently create value, catalyze transformation, improve lives and make the world a better place.

In order for our organization to make the full impact necessary to empower people to live their Soul Purpose and align this with making money, there is an order of priority we must follow. First and foremost, we are our own greatest asset. This means that each person on the FastTrack team must take care of them self first and foremost. This is not in a win-lose financial sense, but in a 5 tracks of wealth, investing in oneself, protecting one’s own energy and living the principles we teach in order to be of the greatest service and have the best energy we can offer.

Second, it is imperative that we work as a team and protect our team. If there is a member that is placing blame, unwilling to be held accountable, emotionally destructive or damaging to a member of our team, we protect the team member. Many companies mistakenly say they put the customer first and that the customer is always right. at FastTrack, our members are an essential priority, but without our team we have no capacity to serve. It is important to release (aka fire) a potential member that is disrespectful, condescending, or that would treat any team member with less regard than their coach. This makes a statement

to our team that they are an important asset, above short term money, and that we live by what we teach. However, the fact that we do not tolerate disrespectful behavior in any form does not negate the value or importance of our members or team-members. We are there to serve, solve problems and create value, but only in ways that create the right value proposition for all parties involved.

We love assisting those that appreciate us, appreciate themselves and acknowledge the progress they make with us in their lives. We return the favor by doing our best to expand their opportunities. We are also committed to giving back a significant portion of our profits to help people throughout the world to find their Soul Purpose through philanthropic efforts. However, we never sacrifice our mission in the name of charity. Our greatest czarity is utilizing our Soul Purpose to assist our members, and secondarily use our profits to find other avenues to impact the world.

always keep in mind your overarching purpose behind your Freedom FastTrack projects. are you trying to prove what a great writer/filmmaker/speaker/designer/coach/consultant you are, or are you focused on providing as much value as possible to our members? It is imperative to deliver the value to the members, that is the standard and how you insure your future with FastTrack and create the value for all involved. Define project and meeting objectives, enter the existing conversation of the member, be consistent with the brand and do what it takes to reach people. It is impossible to reach a Freedom FastTrack objective if you don’t know what the objective is!

It is better to ask a dozen questions and risk appearing ignorant, than to not ask questions and truly be ignorant and possibly arrogant. Freedom FastTrack team-members are there to help and answer questions. If you have any questions or concerns at all, ask them early and never guess.

ThE vISUaLExPErIENCE

our commitment to creating attractive materials and presentations is important, because it makes our customers feel valued. When you are a part of something awe-inspiring, it brings out a higher version of self. When you’re around something inspiring, it makes you feel ready to move forward and upward.

aesthetics distinguishes the Freedom FastTrack experience from all other personal finance products and services. It lets our member’s know that we care about what we’re doing, and we care about them. We use beauty to create an environment and a context for success.

When you are finished with your project (before you turn it in), ask yourself:

• Isthisarichexperience?

• Doesitmakeanimpact?

• Isitinnovative?

• Isitattractive?

• Isitinspirational?

• Isitsimple,elegantandprofessional?

• Doesitpaintapictureorifithasapicture,arethesymbolsclear?

• Isittransformational?

• Doesitlook,feelandsoundlikeFreedomFastTrack?

When interacting with a member, or going into a coaching experience, ask yourself:

• AmIpresent?

• Whatwouldbringthebiggestimpactandvaluetothisindividual(s)

• HowcanIbestservethisperson?

• IstherewaytoWOWthembeforethisinteractionisover?

• WherecanIgoaboveandbeyondexpectations?

• Isthereawaytomakethismemorable?

The visual Experience

Freedom Fasttrack enjoys the use of our own personal gallery of original artworks commissioned specifically for our company. The art is centered around uplifting themes from stages of Freedom FastTrack programming. These inspirational works of art are used as unique and effective branding tools. These are symbolic and create a new dimension of learning visually and creates a more valuable experience. Wherever possible, we encourage the use of these artworks in creating Freedom FastTrack projects. Our illustrations have distinct meaning through symbols and colors. They are used to demonstrate what the member is feeling and going though in each stage. There is almost a playful nature to the illustrations that allow for a peaceful representation of Soul Purpose and create a distinction between FastTrack and any other firm dealing with finances and production by eliminating the overused and boring branding of typical financial firms.

If you would like high resolution images of these works to implement in your Freedom FastTrack project, please go to http://go.freedomfasttrack.com and then open the files tab etc, etc, etc _________

rick will insert a mini gallery with “thumbnail” images of each of the original FFT artworks (from both mental and financial).

because we work with people in many different settings, from online to face-to-face, we are presented with a special challenge and opportunity to further our brand through reaching out to all of our members’ senses. at Freedom FastTrack we require that all of our materials are not only informative, but attractively packaged as well. With our audio, internet, and face-to-face interactions, the way our presentations engage the five senses must provide a cohesive and high-end experience from start to finish.

Our senses are tools of cognition that work together to define experience. We use our senses to learn and grow. and when all the senses are stimulated at the same time, the results are unforgettable. That’s why we’ve consciously injected our brand with ample doses of inspiring and transformational words, images and sounds. We have specific playlists for the office, for the events, and for our VIP receptions. There are also special greetings if someone gets our automated answering system at the office to enhance the experience as much as possible. The hold music has a special message about Soul Purpose as well because everything matters and this is our standard that sets us apart.

From the sight of our beautiful brand materials, to the sound of the tranquil music at our offices and events, from the fragrance of the flowers or potpourri at our reception desk, to the taste of quality food served to members at events and receptions, to the feel of the furniture and products our members come in contact with … We see the 5 senses as a huge opportunity to connect with our members. We understand that the member experience can be transformed if the potential of the senses is fully realized.

Multi-sensory stimulation helps us deliver on our brand promise to deliver a premier personal finance and personal development experience. It creates an environment where our members feel alive and are the conditions where their creative juices flow. It delights them. It expands their awareness and opens them up. It makes them feel adventurous and gives them the courage to explore, and as a result, they get the most out of their Freedom FastTrack experience. If any customer touch point doesn’t speak profoundly to at least 2 or 3 of the senses, we ask ourselves, “why not?”

a great book for reference is The experience economy by Joseph Pine through Harvard book Press.

ENGaGING ThE FIvE SENSES OUr OrIGINaL arTWOrk

OUr LOGO & SYmBOLSa logo loses its purpose if not used properly. use the following guidelines to ensure proper usage.

When referencing in copy:

• “Freedom FastTrack” assumes the typeset of thesurrounding copy.

• Capitalizethe“T”inTrack,suchasFreedomFastTrack.

• FastTrackisALWAYSonewordandnevertohaveaspace.

The Freedom FastTrack symbol abstractly depicts a shooting star. The colors are bold, powerful and passionate – traits that characterize our company and its members. The Freedom FastTrack logo is our most important visual asset. It not only identifies Freedom FastTrack as a company, but it is a clear representation of our positioning and acts as an icon of our reputation.

It is like a path where moving forward very quickly creates a wind that blows and creates a bend in the surrounding grass, trees and environment. The Freedom FastTrack has that bend, but actually shows in two distinct dashes, the lower representing the current track someone is on and the higher dash representing the ideal track/path- the FastTrack.

do not add type

Don’t add any type in or around the logo.

do not add graphics

Don’t add graphic elements in or around the logo.

do not outline letters

Don’t use an outline rule around any of the letters.

do not alter the electronic file

Don’t alter the look or proportion of the logo.

do not skew the logo

Don’t rotate, skew, or alter the logo in any way.

do not stretch the logo

Don’t stretch the logo to fit a certain space. You can resize it, but its proportions must remain the same.

do not use other colors

Don’t use the logo in a color other than the assigned logo colors.

improper logo usage

any variation of the Freedom FastTrack logo not covered in this manual must be pre-approved by senior management (the internal board)

PhOTOGr aPhYCOLOrSthis is the freedom fasttrack color pallette. It has been developed to provide a chromatic range for the recognizable brand personality and to help organize communications materials for the Freedom FastTrack financial market.

consistent use of the color pallette helps build and reinforce brand recognition by creating a strong, recognizable look for the Freedom FastTrack.

uSage: The corporate Freedom FastTrack blue is always used as the primary color in all communication pieces. The lighter, Secondary blue is used as a secondary, support color to the corporate Freedom FastTrack blue. black can used as an acccent color. alWaYS use Freedom FastTrack blue and Secondary blue at 100% opacity.

Photography & imagery plays a huge role in the visual identity and emotional experience of the Freedom FastTrack brand. One of the ways we deliver “a premier personal finance experience” is through our commitment to providing professional materials. We make a concerted effort to convey emotion, inspiration, and quality at every customer touch point. One of the most powerful tools we have to help us accomplish that is our office space, photography, graphics, images, and materials.

excellent imagery

We convey the “excellence” aspect of our brand through imagery that shows Freedom FastTrack as a high-end, engaging, and transformational experience. The purpose of these images is to capture the essence of our company – inspirational, cutting edge, innovation, and purpose-driven.

corporate blue

cMYK Formula C=90 M = 57 Y = 0 K = 0

rgb Formula r = 22

g = 110 b = 180

PMS 660

Hexidecimal # 166eb4

black

cMYK Formula c = 75 M = 68 Y = 67 K=90

rgb Formula r = 0 g = 0 b = 0

PMS blacK

Hexidecimal # 000000

secondary blue

cMYK Formula c = 55 M = 31 Y = 0 K = 0

rgb Formula r = 118 g = 158 B=209

PMS659

Hexidecimal # 769ed1

PhOTOGr aPhY

lifestyle imagery

Freedom FastTrack is more than a program. Freedom FastTrack is a lifetime experience dedicated to assisting members in uncovering the best life and lifestyle possible. We convey the lifestyle aspect of our brand through imagery that exemplifies the concept of “an ideal life” in any or all of the 5 Tracks of Wealth. These images convey health, wealth, Soul Purpose, love, happiness and fulfillment in rich, saturated color tones. They are beautiful, powerful, active, thought-provoking and emotional images, designed to inspire.

transformation & lifestyle

We offer both a TranSFOrMaTIOnal eXPerIence and a lIFeSTYle, therefore our imagery needs to convey both. Our photography is a thoughtful mix of custom and stock photos that balance these two themes. When chosen and assembled correctly, our photographs will showcase Freedom FastTrack as bOTH a transformational brand anD a personal finance program that positively affect every aspect of life.

PhOTOGr aPhYchoosing good stock Photography

In this new age of accessible, cheap stock photography, we must maintain a high standard of quality in our photo selection. The images we choose represent our products, our brand, our company’s reputation – things we take VerY seriously. It’s difficult to describe what makes one photo better than another – you have to have an eye for it. but here are some tips on what to do and what not to do.

don’ts: • Absolutelynocheesiness.Weareatransformationalbrand

and take our products and reputation very seriously.

• Noconceptual,fantastical,fake,orclichéphotos.

• Avoidfaceslookingstraightatcamera.

• Nostockillustrationsandlinedrawings.

• Avoidobviouslystagedphotos.

• Nosepiaorhand-coloredimages.

• Noblurriness(exceptdepthoffield,wherethemainsubjectis in focus).

dos: • Look forgood lighting, interestingangles, and interesting

depth of field.

• Maintainaconsistentstyle,asif itweretakenduringsamephoto shoot by the same photographer.

• Useaconsistentcolorpalette–warmandsaturated.

• Matchstages.

• Try tofindpictures thathavea redelement.Thiswillhelpunify the color palette.

• It’soktouseobjectscutoutonwhitebackground.

Pairing custom, Personal & stock Photography

combining custom and actual shots of our team and members plus stock photography in a proper manner is a critical component to building our visual identity because it sets the stage and represents our program and products. a perfect example of shots of our team is the back cover picture of Killing Sacred cows where founder garrett gunderson is holding his son. It is hard to tell if this is a stock photo or a custom personal shot. When assembling photo collages, there should always be:

• Adominantphotoandatleasttwosubordinatephotos.

• Agoodbalancebetweenlong-distance“scenes”andclose-up “detail” shots.

ask yourself: “What is the overall concept, mood or emotion I am trying to convey?”

Your dominant image should do the heavy lifting on the concept, and your subordinate images should support and expand that concept.

• Whatcorevaluesoraestheticattributesarebeingconveyed?

• Dotheimagesgowelltogether,visually?

• Payattentiontolighting,colorandstage.

PhOTOGr aPhY LaYOUT

single square-cut

Photo collage

There are 5 ways to use images in a layout:

square-cut grid

cut out on White background

Full-bleed

OUr vaLUES ChECkLISTno matter what kind of Freedom FastTrack project you’re working on, what you’re reallY doing is creating a transformational eXPerIence for the end user. We recommend you take some time to do a little research before starting anY Freedom FastTrack project. Take a look at what is out there that is “the best in class.” research what transformational brands, such as apple, gucci, W Hotels and armani are doing in this area. research the best web companies out there and see what they’re doing. Study the best of the best for inspiration. learn from them to “get the edge” on your project. buT most importantly, look to Freedom FastTrack materials as our standard. The commitment is to have any material that is viewed by the marketplace or our members to be consistent with that of a billion dollar brand.

explore materials and printing techniques such as paper stock, varnishes, embosses, foil stamps, etc. that elevate the tactile experience.

Take a quick read through the Philosophy and Values section of this brand manual for motivation and inspiration.

The look and feel is essential with Freedom FastTrack as there is no other program that has a good frame of reference to what the member will experience. Personal finance is at best transactional andclichéd,whereaspersonaldevelopmentisoverlymotivationaland rarely measurable long term. So, each potential member or anyone that encounters the Freedom FastTrack will be able to enter a realm where we paint a picture and create imagery to enjoy an exhilarating experience. Where they are able to start anew, on the path to sustainable prosperity.

before you begin your project, ask yourself:

• HowcanImakethisamorebeautiful,inspirational,powerfuleXPerIence for the end user?

• WhatcanIdotoengagethem,amazethemanddrawtheminto the world I’m about to create?

• What techniques or concepts can I employ to ensure thisproject looks, sounds and feels like it’s coming from personal finance’s premier transformational brand?

• What can I draw upon from my own personal FreedomFastTrack experience to make this project even more powerful?

as you develop your project, ask yourself:

• HowcanItakethisoverthetop,fromaqualityperspective?

• WhatkindofprintingorwebtechniquescanIusetomakethis piece “best in class?”

• WhatcanIdotomakeitmoreinnovative,unique,originaland creative?

• HowcanIconnectatadeeperlevelwitheachindividualthatexperiences this and make it more intimate and personal?

• AmIstimulatingthesensesasmuchaspossible?Arethereother senses I can get involved?

If you have any questions, please feel free to contact:[email protected]

TipsProductivity



PrODUCTIvITY TIPS



PrODUCTIvITY TIPS



If you are about to use the Freedom FastTrack name, write copy or design Freedom FastTrack material, you are in an important position to protect and build the Freedom FastTrack brand and help expand our mission. Please welcome this opportunity. Take notice of our faith in you. We invite you to help spread our message of empowerment, Soul Purpose, and the concept of True Wealth.

PrODUCTIvITY TIPS



PrODUCTIvITY TIPS

FONTS & TYPOGr aPhY

typography is instrumental in creating consistency as well as strong branding throughout all communications. It is the voice and tone of our company and we must rely on consistent type standards and applications to create a strong, integrated family of publications. Our corporate typefaces are _________and________. These typefaces help convey the elegant and innovative qualities of Freedom FastTrack.

To acquire Freedom FastTrack fonts for Windows or Mac, contact:[email protected]

about trajan Pro

Trajan isanold style serif typefacedesigned in1989byCarolTwombly for adobe. The design is based on the letterforms of capitalis monumentalis or roman square capitals, as used for the inscription at the base of Trajan’s column from which the typeface takes its name. Since lower case forms were not in use in roman times, Trajan is an all-capitals typeface.

trajan Pro & Freedom Fasttrack

• TrajanProisourelegantheadlinefont.

• Trajan Pro should be used sparingly for large headlines,section titles, or single words.

• TrajanProshouldbeused5%ofthetime.

• DonotuseTrajanProasanHTMLfont.Createimagesforonline communications.

• Seepage___forTypesettingguidelines.

trajan ProregularabcdeFghiJklmnoPQrstuVWXyZ1234567890

BoldABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

about avenir

avenir is a geometric sans-serif typeface designed by AdrianFrutigerin1988.ThenameAvenirisFrenchfor“future,”and takes inspiration from the early geometric sans-serif typeface, Futura(1927),designedbyPaulRenner.FrutigerintendedAvenirto be a more organic, humanist interpretation of these highly geometric types.

avenir & Freedom Fasttrack

• Avenirisourmainsans-seriffont.

• Avenirshouldbeused95%ofthetime.

• For print communications,Avenir shouldbeused forbodycopy and headlines.

• Do not use Avenir as an HTML font. In this case, replaceavenir with arial (see next page for guidelines).


AvenirLightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

bookabcdefghijklmnopqrstuvwxyzabcDeFgHIJKlMnOPQrSTuVWXYZ1234567890

MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

HeavyabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

FONTS & TYPOGr aPhYabout arial

Placeholder text . . .

arial & Freedom Fasttrack

• Placeholdertext...


ArialRegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

about times new roman

Times new roman is a serif typeface commissioned by the british newspaper, The Times, in 1931, designed by Stanley Morisonand Victor lardent at the english branch of Monotype. although no longer used by The Times, Times new roman is one of the most successful and ubiquitous typefaces in history.

times new roman & Freedom Fasttrack

• Times New Roman is a system font included on everycomputer.

• TimesNewRomanshouldonlybeusedasanHTMLfontforonline communications such as websites, e-newsletter, etc.


Times New RomanRegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

TYPESETTINGin the digital age, typesetting is a lost art. graphic designers rely on automated programs to set type and rarely take the personal care they used to take to ensure the type is beautiful. at Freedom FastTrack, we are very particular when it comes to typesetting standards. In addition to conveying the concept through words, we care a great deal about presenting our copy so it looks good and is pleasing to the eye. We no longer use white lettering on a dark background for example. Simplicity and elegance are key.

Your number one objective as a typesetter is to make sure the copy is reaDable. There’s nO excuse for poor readability.

lorem ipsum dolor sit amet, consectetur adipisicing elit, sed- do eiusmod tempor incididunt ut labore et dolore magna-aliqua. ut enim ad minim veniam, quis nostrud exercita-tion ullamco laboris nisi ut aliquip

lorem ipsum dolor sit amet, conse ctetur ad ipisicing elit, sed do eiusmod tempor incididunt ut labore dolore magna aliqua. ut enim ad minim veniam, quis no ud exercitation ullamco laboris nisi ut aliquip ex ea consequat.

lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ut enim ad minim veniam, quis nostrud exercitation ullamco consequat.

lorem ipsum dolor sit amet, consectetur elit, sed do eiusmod tempor incididunt ut labore et dolore magna-aliqua. ut enim ad minim veniam, quis nostrud exercitation laboris nisi ut aliquip ex ea consequat.

hyphenation

avoid hyphenation, or breaking a word on to 2 lines, whenever possible unless it is used as a strategy of compelling the reader to go onto the next page.

riversrivers are vertical ribbons of white space that sometimes appear by chance in a column of type. The problem with rivers is that they draw your attention away from the text that you were trying to read.

Widows

Widow describes a word left alone on a single line. When this lone word occurs at the top of the next column, it’s called an orphan. both are unacceptable.

False teeth

False teeth are large spaces between letters and words in a line of type. The opposite is called negative letter spacing, which is equally undesirable. The ideal typographic “color” for a block of text is an even “gray.”

Pitfalls to avoid: emphasizing the main thought

The first sentence of your first paragraph should contain the MaIn THOugHT. The headline is should be a grabber and completely engage people into the story.

Justified vs.

non-Justified type

While there are no hard rules that govern the choice between justified and non-justified type, we prefer justified type for large bodies of copy, like in this manual. but as with everything, there is a give and take. auto-justified type often creates awkward spacing issues and requires thoughtful attention to set type properly.

White space

Freedom FastTrack is a transformational brand. We’re never cluttered, noisy or cramped. be generous with your white space. The typography in this manual is a perfect example.

lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. excepteur sint occaecat cupidatat non proident. Deserunt mollit anim id.

lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

lorem ipsum dolor, consectetur elit, eiusmod tempor incididunt ut labore et dolore magna aliqua. ut ad minim veniam, quis nostrud exercitation laboris nisi aliquip ex ea consequat.lorem ipsum consecte tu r elit, eiusmod ut tempor.

smallest acceptable sizeMany companies seem to think that tiny type that you can barely read is somehow elegant or sophisticated. We do not. The smallest acceptable typesize is 10 point, and we prefer 12 point.

reversing typePrinting white type on a dark background is a no-no for Freedom FastTrack, however, we find great value in the transformational aesthetic that reversed type achieves, as long as it’s 100% readable and is not white type. Make sure the type is big enough and that there’s is no “vibration” if you’re using a color like red. This is to be used for emphasis and should be used sparingly.

text Wrapping

Wrapping (or “ragging”) type around an outlined image can be tricky. Make sure:

• your text shape is smooth. Notjagged.

• thereisagenerousamountofwhitespace between type and image.

• the last line inawrappedparagraphcan either be flush left, flush right or centered. We prefer flush left.

readablilty:

GLOSSarY abundance mindsetThe belief that there are more than enough resources to fulfill the desires of all the people within a society. at the heart of abundance is a belief in human ingenuity and human value, and a dedication to applying as much of your own value and ingenuity as you can to improve your society and reap the rewards. The abundance paradigm helps you see the possibility of and the value in win-win exchanges and transactions. People who are operating in abundance know that by serving the wants and objectives of others, and thus creating happiness in the lives of others, they actually bring more happiness to themselves. The goal is to serve others, not to exploit or dominate them. They are able to serve wholeheartedly and completely because they know that by so doing, they aren’t in any way diminishing their own happiness; in fact, they are generating more happiness and success in their own lives. In an abundance paradigm, we fulfill our objectives and wants by helping others fulfill their own; transactions are always win-win. In abundance, all of our thoughts, words, emotions, and actions are motivated by contributing to our personal success and the success of others. In abundance, no one is jealous or envious of another’s money; there is infinite wealth to be created and put to use.

the accredited networkThe accredited network (Tan) is a network of independent consultants, insurers, legal talent, and others in the field of personal finance that have earned the seal of recommendation from Freedom FastTrack. In this way we can confidently point our members towards professionals that have a good track record of behaving ethically and in our members’ best interest.

cash FlowThe combination of the amount of net income a person receives, how that income is produced, and how sustainable it is. Healthy cash flows are created by investing in tangible assets such as real estate, or even more abstract assets such as intellectual property, which produce high and sustainable income. This can be measured on an income statement.

Glossary

body and spirit in all of the 5 tracks. Doing this sets a more productive tone for your day and give you the focus and energy to accomplish the things that you want to accomplish.

human life ValueHuman life value is your own particular combination of knowledge, skills, and abilities—everything that you are when you take away all of your material resources. It is your character and integrity, your ability to think creatively and uniquely, your relationships, your faith—or the lack of each of these things. It is your knowledge and ability to shape materials and information in new ways that are valued and utilized by others and yourself. every material thing you enjoy today came from the utilization of individual human life value. The materials in your home already existed in the earth, but until human life value was applied to natural resources, that matter was nothing but potential value. When human life value is applied to physical matter, it becomes shaped and manipulated into something valuable to people.

mental capitalFreedom FastTrack programs refer to 3 different types of capital; financial, mental, and relationship. Mental capital refers to the value of our ideas, processes, systems, unique knowledge, as well as things like trademarks and copyrights.

mental FasttrackThe Mental FastTrack is often the next level of learning for our clients after completely the Financial FastTrack. The Mental FastTrack is especially useful for business owners and entrepreneurial individuals who want to hone and improve their business and personal productivity.

opportunity costThe cost of what you could have done with your money in any particular situation, instead of what you actually did. For example, if you lose $10,000 in an investment, the cost was $10,000. The opportunity cost is what that money could have grown to had it been invested elsewhere.

ProducerOne who produces more value than he or she consumes. Producers are the responsible, innovative, and creative people who create all of the products and services that we buy and use. They are more concerned with giving than with receiving. They practice living in their Soul Purpose by serving others and therefore have more happiness themselves. They are happy, wealthy, and successful, or they are on their way to becoming so. Producers lift, bless, serve, and contribute to everything good in the world. Producers always leave things better than they found them, even if they weren’t responsible for the destruction that they fix. Producers know that people, not material things, have intrinsic value. They love people and use material things to serve others. They operate in abundance, and they view the world through eyes that see limitless possibilities for value creation. They are wise stewards over everything that they have been blessed with.

Producer Paradigma worldview that emphasizes abundance, win-win interactions, faith, service, interdependence, stewardship, utilization, creation, accountability, and value creation.

relationship capitalFreedom FastTrack programs refer to 3 different types of capital; financial, mental, and relationship. relationship capital refers to

coach/mentorIn the Freedom FastTrack program we often use the terms “coach” and “Mentor” interchangeably. Our coaches serve as Mentors and vice versa. It is not the role of the coach/Mentor to make decisions for members, but rather they act as a guide and sounding-board as they assist members in working through decision-making processes.

consumerOne who consumes more value than he or she produces. because consumers focus on what they get instead of what they can give, they avoid responsibility, they depend on others for their happiness, and they rarely create real value. consumers operate in scarcity, so they view the world through eyes that see poverty and limitations. They think there isn’t enough to go around, so they should get what they can before it all runs out. They take more and leave less in place of what they take. They often feel victimized by other people and external circumstances when they don’t get what they think they should. They believe that material things, not people, have intrinsic value. because they feel entitled to everything that is given to them, they are poor stewards and allow their human life value to degenerate. Security to consumers is based on things outside of themselves and their choices. It is anything and everything they can think of: the government, their bosses, their company, their parents or grandparents, their 401(k)s, etc. When things go wrong, nothing is ever their fault—they place blame and avoid responsibility. Security to them is the expectation that someone somewhere will always take care of them and make things right somehow. They believe in luck and misfortune, not choice and accountability.

consumer conditiona worldview that emphasizes scarcity, win-lose transactions, fear,

selfishness, dependence, ownership, accumulation, destruction, luck, and entitlement.

enrollment directorOur enrollment directors are essentially “salespeople” with an important distinction. They have an unusual (for the industry) focus on authenticity. The goal isn’t to “sign people up” via any means possible, but rather to assist and educate potential members in determining how membership would (or even would not) help them progress towards their goals and ambitions.

equityThe state of having greater value in assets than in liabilities.

Financial FasttrackThe Financial FastTrack is our core program that assists members in developing a sound understanding of personal economics and finances, sharpen their financial philosophy, and then (with the help of Tan) implement a practical financial “blueprint” that makes sense for them individually in light of their Soul Purposes. although, the program could be beneficial to nearly anyone, the Financial FastTrack is especially useful for those who have the financial means to start acting on and implementing immediately.

5 tracks of Wealth The 5 Tracks of Wealth is the concept that “true wealth” is more than just money, it includes cultivating alignment and fulfillment in all the major areas of life: Financial, Spiritual (Soul Purpose), Mental, Physical, and Social. There is also a 5 Tracks of Wealth membership platform that centers around a concept that we call a “Power Hour.” a Power Hour is one hour’s time spent in the morning before you do anything else focusing on your mind,

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and other investments, and intellectual property. utilization means you stop waiting for financial freedom to come to you and instead become proactive in creating it yourself, right now. utilization is also about your own immediate enjoyment of life, as well as creating favorable conditions for long-term enjoyment, rather than locking up your assets for fear of losing them. The utilization theory tends toward abundance in that practitioners learn to constantly be seeking ways to maximize their usefulness to the world, rather than waiting for retirement. In the utilization theory, cash flow is the greatest indicator of financial freedom.

Valueanything of worth or service that, when provided to another, creates joy for both parties. Value can come in many forms such as physical gifts, kind words, acts of service, and others. Wealth is created when value is exchanged.

Value creationIdentifying what others value and providing it to them.

Value PropositionThe clearly-defined identification of how value is created for others through specific actions, investments, business proposals, etc. a good value proposition comes in the form of a very clear and concise statement that explains how value is being created and how it will be sustained. The value proposition must be simple and easy to understand, and it must make good economic sense—that is, the receiver must truly value what’s offered, and the giver must be able to provide it efficiently. It must be a triple win: How you win, how the person you are in partnership with wins (maybe who you give the money to) and ultimately how the marketplace wins.

Velocity of moneyThe measure of how productive financial resources are or how much benefit (profit, revenue, value) is produced with a given amount of investment. On a national macroeconomic scale, the mathematical equation to describe velocity is gross domestic product divided by the money supply. applied individually to personal finance, the equation is output divided by input. Simply put, velocity is increased by keeping input at a minimum while increasing output. The goal, then, is to put continually less time, effort, risk, and money into something (input) and have it bring continually more productivity and value (output). There are two ways in which the velocity of money can increase: 1)The more exchanges made with the same dollars, the more wealth is created, and 2) The more simultaneous uses we find for each individual dollar, the wealthier we become.

rarely (if ever) use these Words Within Freedom Fasttrack:

• accumulate (we talk about creation, velocity, acceleration, growth, building, and wealth)

• need (unless followed by “in order to”, since in reality we do not “need” to do anything)

• advisor (we use the word coach or mentor, never advisor)

• client (we have members, which implies a connection to those we serve rather than the “them and us” mentality of having clients)

• staff (we refer to people that work here as our team)

• spirituality (Soul Purpose is used in place of the term spirituality 90percentof the timeormore, althoughthere may be times where the word spirituality can be used appropriately, depending on the conversation and context.)

the value of our relationships, networks, partnerships, referrals, contacts and other connections both personal and business-related. In the world of Freedom FastTrack, relationship capital is considered equal to, or greater than, any other type of capital.

risk mitigationany and all measures designed to reduce the risk of any investment opportunity. risk mitigation factors include education, analyzing the value proposition, insurance and legal products and strategies, collateralization, aligning with principle, and more.

risk transferencereducing or eliminating the risk an individual is exposed to by transferring the risk to other parties who have a financial incentive for shouldering risk. The most common way to transfer risk is through insurance. Producers ensure that their human life value is viable and productive in any situation that they can control, whether they are sick, disabled, or dead. They are able to see the intangible benefits of insurance beyond the tangible premiums and paid claims. by ridding themselves of fear of loss, they ensure that they maintain a productive mindset. and producers act as good stewards of their responsibilities. They understand that the first step of being a wise steward is ensuring that their current stewardships are protected before they concern themselves with acquiring more. When we understand what insurance can provide, we want the best, most durable, most certain policy that money can buy. We know that there is never a time when we will want to do without insurance. We realize that self-insurance is a waste of human life value because insurance companies are so much more efficient at managing risk than we are as individuals.

self-relianceThe internal commitment to take responsibility for your life and results, no matter what happens to or around you. choosing this path means making powerful choices in your life regardless of what has happened in the past without using excuses or placing blame; it’s a recipe for heroism.

soul PurposeYour unique set of talents, abilities, and passions applied productively and effectively, making an impact upon the world and bringing the highest levels of joy and fulfillment for you and everyone you touch. It’s the mission that you were born for; it’s what you would do every day even if you didn’t get paid for it. When you’ve truly found your Soul Purpose, you create so much value for others that you’re almost inevitably paid very well indeed. another way to say Soul Purpose is “life mission.”

true Wealth“True wealth” is a term for the concept that prosperity is about more than just money. True wealth includes cultivating alignment and fulfillment in all the major areas of life: Financial, Spiritual (Soul Purpose), Mental, Physical, and Social. In the world of Freedom FastTrack an individual who has amassed large amounts of dollars while neglecting other areas of wealth (such as neglecting one’s own health and/or personal relationships) would not be considered truly wealthy.

utilization theoryThe financial theory that states that the way to become wealthy is to continuously find the most productive uses for all of your resources in the present. Those who practice this theory utilize their assets to immediately provide as much value for as many people as possible, usually through entrepreneurship, real estate

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