Gap Analysis and Gap Analysis and RecommendationsRecommendations

for WRIA 8 Education and for WRIA 8 Education and Outreach StrategyOutreach Strategy

Annette FrahmAnnette Frahm

Sage EnviroSage Enviro

Gap Analysis: Research QuestionsGap Analysis: Research Questions

Where are gaps in implementation of Where are gaps in implementation of Salmon Recovery Plan’s communications Salmon Recovery Plan’s communications and outreach recommendations?and outreach recommendations?

What can WRIA 8 do to improve What can WRIA 8 do to improve implementation of recommendations?implementation of recommendations?

Gap Analysis: MethodologyGap Analysis: Methodology

Developed matrix:Developed matrix: Key salmon recovery issuesKey salmon recovery issues Key behaviors Key behaviors Importance of behaviors to salmon recoveryImportance of behaviors to salmon recovery Key audiencesKey audiences Ease of behavior changeEase of behavior change Possible joint effortsPossible joint efforts Existing effortsExisting efforts

Gap Analysis: MethodologyGap Analysis: Methodology

Obtained information about existing efforts Obtained information about existing efforts from:from:

– Survey jurisdictions completed for WRIA 8 Survey jurisdictions completed for WRIA 8 Progress ReportProgress Report

– Follow-up interviews with several jurisdictionsFollow-up interviews with several jurisdictions

Selected FindingsSelected Findings

Many cities are involved in:Many cities are involved in:– Lakeshore habitat (Lake WA Green Shorelines Lakeshore habitat (Lake WA Green Shorelines

project)project)– Low-impact developmentLow-impact development– Volunteer restoration eventsVolunteer restoration events– Natural yard care (STORM)Natural yard care (STORM)– Auto maintenance, car washing (STORM)Auto maintenance, car washing (STORM)

Selected Findings: GapsSelected Findings: Gaps

Less activity in:Less activity in:– Overall support for salmon recoveryOverall support for salmon recovery– Habitat on rivers and streamsHabitat on rivers and streams

Recommendations for Actions: Recommendations for Actions: Top PrioritiesTop Priorities

1.1. Support for salmon recovery Support for salmon recovery

2.2. Lakeshore habitat (support existing effort)Lakeshore habitat (support existing effort)

3.3. Habitat on rivers and streamsHabitat on rivers and streams

1. Support for Salmon Recovery1. Support for Salmon Recovery

Continue and enhance Salmon SEEsonContinue and enhance Salmon SEEson Continue annual tour of habitat restoration Continue annual tour of habitat restoration

projects for elected officialsprojects for elected officials Work on messaging to connect with other Work on messaging to connect with other

important issues important issues

2. Lakeshore Habitat2. Lakeshore Habitat

Support existing Green Shorelines effortSupport existing Green Shorelines effort

Green ShorelinesGreen Shorelines

Use workshop results to develop outreach Use workshop results to develop outreach strategy strategy – Possible audiences: lakeshore homeowners, Possible audiences: lakeshore homeowners,

real estate agents, contractors, landscapersreal estate agents, contractors, landscapers– Possible strategies: technical assistance to Possible strategies: technical assistance to

property owners, demonstration projectsproperty owners, demonstration projects

Enhance web site informationEnhance web site information

3. Streamside Habitat3. Streamside Habitat

Choose streamside property owners as new Choose streamside property owners as new target audience for WRIA 8 target audience for WRIA 8

Some cities have done work with this Some cities have done work with this audienceaudience– Bellevue: CAO workshops and handbookBellevue: CAO workshops and handbook– Seattle: workshops, tech assistance, grantsSeattle: workshops, tech assistance, grants– Issaquah: workshopsIssaquah: workshops

Several cities have expressed interestSeveral cities have expressed interest

Snohomish County Model for Snohomish County Model for Streamside Homeowners Streamside Homeowners

Extensive research Extensive research – Audience segmentation: urban vs. ruralAudience segmentation: urban vs. rural– MotivatorsMotivators

Kids, stewardshipKids, stewardship NOT salmon, water qualityNOT salmon, water quality

– Barriers to better streamside stewardshipBarriers to better streamside stewardship Out of sight, out of mindOut of sight, out of mind Time and moneyTime and money Fear of reprisal from countyFear of reprisal from county Don’t know what “natural” isDon’t know what “natural” is

Snohomish County (cont.)Snohomish County (cont.)

Lots of work on messaging: Lots of work on messaging: “No charge. No inspectors. Just answers.”“No charge. No inspectors. Just answers.”

Mailings to recruit participants for workshops Mailings to recruit participants for workshops and tech assistanceand tech assistance

Workshops: Workshops: 80% + implement 80% + implement one or more BMPsone or more BMPs

Streamside Habitat: Streamside Habitat: Proposed WRIA 8 StrategyProposed WRIA 8 Strategy

Do research to find out behaviors, barriers Do research to find out behaviors, barriers and motivations and motivations

– Start 2009Start 2009– Test Snohomish County research findingsTest Snohomish County research findings

Use research results to enhance web site Use research results to enhance web site info and materialsinfo and materials

Look for grants and partners for possible Look for grants and partners for possible outreach in 2010+outreach in 2010+