GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES€¦ · Subject Code 3A02FIM Subject Name Financial...

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. General

Semester III Version 1.0.0.0

Effective from Academic Year 2020-21 Effective for the batch Admitted in July 2019

Subject code 3A01HRM Subject Name Human Resource Management

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisite:

Students should have basic understanding of general management.

Objective:

The course aims at providing fundamental knowledge and exposure to the concepts, theories and practices in the field of

Human Resource Management.

Learning Outcomes:

Students will learn basic concepts Human Resource Management.

Students will understand about human resource planning, hiring and training.

Students will have understanding on Performance Appraisal, promotion and transfer aspects of employees.

Students will able to learn about wages & salary administration and industrial relation of personnel.

Theory syllabus

Unit Content Hrs

1 Introduction to HRM

Personnel Management v/s Human Resource Management, Definition and concept of HRM, Importance and

scope, Function of HRM, Qualities of personnel manager, Role of HR Executives, Challenges to HR

Professionals. Concepts, objectives and steps for HR policy.

15

2 Human Resource Planning, Hiring and Training

Human Resource Planning: Definition, Objectives, Concept, Process of HRP. Job analysis, Job Description,

Job Specification.

Hiring: Concept of Recruitment, Sources of Recruitment, Concept of Selection, Selection Process.

Training: Definition, Purpose and Methods of training.

15

3 Performance Appraisal & Promotion and Transfer

Performance Appraisal: Meaning and Terminology. Objectives, Pitfalls in performance appraisal, Essential of

good appraisal system. Limitation of appraisal methods.

Performance appraisal methods – Grading Method, Check – List method, Critical Incident method, man-to-man

comparison method, Human asset accounting method and 360 degree method.

Promotion and Transfer: Purpose of promotion, promotion policy, Criteria for promotion, Merits vs. Seniority,

Demotion.

15

4 Wages & Salary Administration and Industrial Relation

Wages & Salary: Meaning, nature, purpose, factors influencing wage and salary structure, Minimum, fair and

living wage, Type of wages, Job evaluation: Meaning, Definition, importance, step in Job evaluation,

Limitations.

Industrial Relation and Trade Union: Industrial Relation-Importance, Objectives, participation in IR,

Industrial Disputes – Meaning causes and effects of industrial disputes and methods for solution of industrial

disputes. Trade Union: Concepts, function, Problem of Trade Unions.

15

Exam: Thoery100%, Numerical 0%

Text Books

Personal Management – C.B.Mamoria, Himalya Publishing House.

Reference Books:

Human Resource Management - Gupta, C. B., Sultan Chand and Sons, New Delhi,

Human Resource Management:Text and Cases - Rao,V S P, Excel Books,2004.

Human Resource and Personnel Management (Text and Cases), Aswathappa, K., Tata McGraw Hill Publishing

Company, New Delhi, 2003.

Human Resource Management- Chhabra, T. N., Dhanpati Rai and Co. Pvt. Ltd, New Delhi.

Industrial Relation and Personnel Management, Davar, R.S., Vikas Publishing House, New Delhi.

Human Resource Management, Barewell Ian, Sage India Ltd, New Delhi.

Online Resources:

https://nptel.ac.in/courses/110/105/110105069/


GANPAT UNIVERSITY


Programme Bachelor of Business Administration Branch / Spec. General


Effective from Academic Year 2020-21 Effective for the Batch Admitted in July 2019

Subject Code 3A02FIM Subject Name Financial Management

Teaching Scheme Examination Scheme (Marks)


L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisite:

Students should be aware with basics of finance and basic rules of mathematics and statistics.

Objective:

To acquaint the students with basic concepts and techniques of financial management and their applications for business

decision making.

Learning Outcomes:

On successful completion of the course, the students will be able to:

Know the importance of finance in other management areas and have clarity about valuation of various securities.

Get acquainted with different methods for the appraisal of investment decision.

Estimate working capital / cash / inventory requirements of the business firm.

Demonstrate their knowledge about different approaches or models for evaluating financing and dividend decision.

Theory Syllabus

Unit Content Hrs.

1 Introduction to Financial Management

Concept of finance, Scope financial management, Objectives of financial management, Time value of money,

Risk and return analysis, Valuation of securities (bond, equity share and preference share).

15

2 Investment Decision

Capital budgeting process; Techniques of capital budgeting - Net present value, Internal rate of return,

Profitability index, Accounting rate of return, Payback period; Statistical techniques for risk analysis:

Expected NPV, standard deviation, co-efficient of variation, Risk adjusted discount rate approach, Certainty

equivalent approach, Decision tree approach.

15

3 Working Capital Decision

Concept of working capital, Approaches to working capital management, Factors affecting working capital

requirement, Sources of fund for working capital; Examples based on:

Management of working capital (Net working capital method only)

Management of cash (Receipts and payment method only)

Management of inventory (EOQ method only)

Management of receivables (Credit standard, credit period, cash discount, collection efforts)

15

4 Financing and Dividend Decision

Financing Decision: Leverage - Concept of leverage; Computation of operating leverage, financial leverage,

combined leverage. Capital Structure: Approaches to capital structure decision - Net income approach, Net

operating income approach, Traditional approach, Modigliani Miller (MM) Approach. Cost of capital: Cost of

equity share, preference share and debt, weighted average cost of capital.

Dividend Decision: Factor affecting dividend decision; Dividend relevance - Walter’s Model and Gordon’s

Model; Dividend irrelevance: Modigliani Miller model.

15

Exam: Theory 30%, Numerical 70%

Text Book:

Pandey, I. M. Financial Management. Ninth edition. Vikas Publication House Pvt. Ltd.

Reference Books:

Bhalla, V. K. Financial Management & Policy. Anmol Publications, Delhi.

Chandra, Prasanna. Financial Management- Theory and Practice. (Tata McGraw Hill).

Gitman, L. J. Principles of Managerial Finance; Addison Wasley.

M. Y. Khan & P. K. Jain. Financial Management - Text, Problem and Cases. Tata McGraw Hill Publishing Co Ltd.

Rastogi, R.P. Fundamentals of Financial Management. Taxmann Publication Pvt. Ltd.

Van Horne, James C., and John Martin Wachowicz. Fundamentals of financial management. Pearson Education.

Online Resource:



GANPAT UNIVERSITY





Subject code 3A03MAM Subject Name Management Accounting for Managers



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisite:

Aware about Basics of Financial accounting with basic English.

Objective:

To provide conceptual understanding about Management accounting and the key functions of the management accountant

with its application in business.

Learning Outcomes:


Demonstrate their conceptual clarity on three Accountancy and basics of them.

Know application of CVP analysis as a management accounting techniques.

Do application of different budgets.

Demonstrate knowledge of variance analysis and its application in business.

Theory syllabus

Unit Content Hrs

1 Introduction

Three branches of Accounting; Financial, Cost and Management accounting– meaning, objectives, advantages,

limitation and scope.

Cost concept, element of cost, classification of overheads. Basics of Cost sheet.

Classification of cost- Relevant cost, Opportunity cost, Sunk cost and other different cost.

Concepts - Activity base costing, Performance analysis, Management control system.

Practical: Cost Sheet only

15

2 Cost - Volume Profit Analysis

Meaning, significance and limitation. Break- even analysis: contribution- break-even point-margin of safety,

profit volume ratio.

Practical: Breakeven point, P/V ratio, margin of safety, application of marginal costing in profitability

planning, product mix, key factor, special offer (export order), and levels of activity pricing policies.

15

3 Budgetary control

Strategic Planning and Budgets, Budgeting Process, Types of Budgets, Benefits of Budgets.

Approaches to Budget Preparation, Master Budget.

Zero base budgeting- Meaning, Merits and Demerits. Responsibility Accounting.

Practical: Sales, Production, Raw Material and Flexible Budget.

15

4 Standard Costing and Variance Analysis

Standard costing: Meaning- Objective, merit and demerit, setting up of standards.

Variance analysis framework; Direct Material variance, Direct Labour variance, Variable overhead variance,

Fixed overhead variance, Sales variance, Profit variances.

Practical: Material Variance and Labour Variance.

15

Exam: Theory 40% and Numerical 60%.

Text Book:

Arora, M. N. (2012). A Textbook of Cost and Management Accounting. Vikas Publishing House.

Reference Books:

Noreen, Brewen, Garisson, (2010). Managerial Accounting for Managers, 2nd Edition, Mc-Graw Hill.

Drury, C (2017). Management and Cost Accounting, 10th

Edition, Cengage Learning.

Pariasamy, P. (2010) A Texbook of Financial Cost and Management Accounting, Himalaya Publication House.

Online Resource:

https://swayam.gov.in/nd2_imb20_mg05/preview

GANPAT UNIVERSITY





Subject code 3A04STM Subject Name Strategic Management



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

Students should have basic knowledge of general management.

Objective:


Strategic Management.

Learning Outcomes:

Students will learn basic concepts of strategy management.

Students will come to know about five generic and other competitive strategies.

Students will have understanding on strategies for emerging, maturing, declining industry and business players like

leaders and runner-up.

Students will able to learn about analysing a company’s external environment strategically.

Theory syllabus

Unit Content Hrs

1 Introduction and Overview to strategy

Meaning of strategy, the strategy making process, meaning of vision statement and mission statement,

characteristics of an effective vision statement and mission statement, the relationship between company’s

strategy and business model, creating strategy to Win, importance of crafting and executing strategy

15

2 The Five Generic Competitive strategies and Other strategies

Five Generic Competitive strategies: Low-cost provider strategies: merits and demerits, Differentiation

strategies: merits and demerits, Best-cost Provider Strategies: merits and demerits, Focused Strategies: merits

and demerits

Other strategies: Strategies for entering new business, Strategic alliances and collaborative Partnership,

Merger and Acquisition strategies, outsourcing strategies,

15

3 Strategies for specific industry and company situation

Strategies for competing in emerging Industries, Strategies for competing in Maturing Industries, Strategies for

competing in Declining industries, Strategies for Industry Leaders, Strategies for Runner-up Firms, Strategies

for Weak Business.

15

4 Analyzing a company’s external environment strategically

Identification of industry’s dominant economic features, the five force model of competition: A key tool for

evaluating the competitive environment, Weapons for competing and factor affecting the strength of rivalry,

factor affecting the strength of threat of Entry, factor affecting competition from substitute products, factor

affecting bargaining power of suppliers, factor affecting the bargaining power of Buyer, identifying an

industry’s driving forces and it’s link with strategy, key factors for future competitive success.

15


Text Books

Crafting And Executing Strategy: Arthur A Thompson, A J Strickland III, John E Gamble, Arun K Jain, Tata

McGraw Hill.

Reference Books:

Albert, Kenneth J. The Strategic Management Handbook. New York, McGraw Hill, 1983.

Allio, Robert J. The Practical Strategist: Business and Corporate Strategy in the 1990s. California, Ballinger, 1988.

Ansoff, H I. Implanting Strategic Management. Englewood Cliffs, Prentice Hall Inc., 1984.

Harnel, Gary and Prahlad, C K. Competing for the future. Boston, Harvard Business School Press, 1994.

Hax, A C and Majlyf, N S. Readings in Strategic Management. Cambridge, Ballinger, 1984.

Porter, Michael E. Competitive Advantage. New York, Free Press, 1985.

Online Resources:



xGANPAT UNIVERSITY





Subject code 3A05ADM Subject Name Advertising Management



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

Students must be clear about basic concepts of Marketing Management

Objective:

The course aims to familiarize the students with the basic concepts of Advertising Management and their application in

business.

Learning Outcomes:

Students will understand fundamental aspects of Advertising management

Students will come to know about money aspects of Adverting.

Students can manage Advertising message along with compilation of Advertising Appeals

Students will have clear idea about Advertising media and measurement

Theory syllabus

Unit Content Hrs

1 Advertising Basics & Advertising Mission

Advertising Basics: Advertising – definition, Attributes of advertising, Kinds of advertising, Role of

advertising in modern business world.

Advertising Mission: Advertising goals and objectives, DAGMAR, Challenges to DAGMAR.

15

2 Advertising Money & Advertising Business

Advertising Money: How much to spend? Advertising Budget process, Factors influencing the advertising

budget, Advertising budget approaches- percentage of sales method, objective task method.

Advertising Business: The advertising manager, Organizational structure of advertising department, Functions

of advertising department, The Advertising Agency, Functions of advertising agency, Selection of an

advertising agency.

15

3 Advertising Message & Advertising Appeals

Advertising Message: Choosing the Advertising Message- message generation, message evaluation &

selection, message execution and message social responsibility review, The AIDA formula.

Advertising Appeals: Meaning, Essentials of a good appeal, Classification of Advertising appeals- rational,

emotional, moral, direct & indirect.

15

4 Advertising Media & Measurement

Advertising Media: Meaning of media, Commonly used media in advertising- indoor advertising media,

outdoor advertising media, Relative merits & demerits of these media, Choice of advertising media.

Media Planning: Reach, Frequency, Continuity, TRP, Media selection consideration, Impact of the media,

Media scheduling.

Advertising Measurement: Meaning, When to test the advertising effectiveness? Measuring effectiveness of

advertising- pre testing, post testing methods.

15


Text Books

Foundations of Advertising Theory and Practice: Chunawala & Sethia (HP)

Reference Books:

Advertising: C.N. Sontaki (Kalyani Publishers)

Advertising made simple: Frank Jefkins (PHI)

Advertising Management: P.K. Agarwal (Pragati Prakashan)

Advertising Management: U.C. Mathur

Advertising and Promotion, George E Belch & Michale A Belch, Tata Mc Graw Hill

Online Resources:

https://www.youtube.com/watch?v=0bv2rhteesY

https://www.youtube.com/watch?v=0bv2rhteesY

GANPAT UNIVERSITY





Subject code 3B06ACA Subject Name Advanced Computer Application Teaching scheme Examination scheme (Marks)


L TU P TW

Credit 00 00 02 00 00 Theory 00 00 00

Hours 00 00 04 00 04 Practical 40 60 100

Pre-requisites:

2B06FCA Foundation of Computer Application

Objectives:

How understand and analysed the data, apply advance excel tools for the data analysis, to acquired and able to

general professional category of report, charts, analysis and presentation

Learning Outcome:

Students learning will able to perform data analysis using advance excel tools

Student will able to generation report using tools and technique of spread sheet

Student will learn goal seek, scenario managers, what if analysis.

Student will able to perform percentile, distribution, how to get the data form pivot table, how to normalized data.

Practical Syllabus

Unit Content Hrs.

1 Spread Sheet Analysis Part 1

Pivot Table revision, slicers, Data Analysis using slicers, generation of report, performing calculation of field

and calculated items, Forecasting using data analysis. Case study of data analysis. Sumif , count if, average if,

sumifs, average ifs, count ifs, NPV, lookup and reference functions. Remove duplicates,

15

2 Spread Sheet Analysis Part 2

Conditional Formatting, concept, use and application in daily life, Data Validation techniques and its use.

Design Report layout, Subtotal, Grand total, Trace precedents, Grouping of file, Name manager, goal seek.

Google Class room, Google Doc, Gmail overview.

15

3 Spread Sheet- If condition, goal seek, what if analysis

Importing data, type of data, and format of data which can be imported. Converting imported data in to excel.

What if analysis. Goal seek, and solver. Case study for the if analysis, goal seek scenario manages and solver.

Real time data processing and

15

4 Spread Sheet Analysis

Protecting worksheet, work book, how to make error free worksheet. Statistical functions of the excel for

frequency distribution, normal distribution, percentile; get pivot data (how to get the data form pivot tables).

Google Mail setting, Google form, Google Drive over view.

15

Exam: Theory 0% Numerical 100%

Text Books

Excel 2016 Bible by John Walkenbach Wiley.

Reference Books:

Microsoft Excel 2016 Data Analysis and Business Modelling by Wayne L. Winston – Willy Publication

Business Analytics using Excel 2016

Online Resource:

https://www.wiley.com/en-us/search?pq=%7Crelevance%7Cauthor%3AJohn+Walkenbach

GANPAT UNIVERSITY



Semester IV Version 1.0.0.0


Subject code 4A01BUL Subject Name Business Law



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisite:

Basic acquaintance with English Language and positive attitude to learn business law

Objective:

To provide understanding about the Business law and its applicability to business.

Learning Outcomes:


Demonstrate their basic knowledge of business law and contract act

Get acquainted with application of sale of goods act and consumer protection act.

Understand the basics of negotiable instrument act and its applicability.

Understand basics of company act 2013.

Theory syllabus

Unit Content Hrs

1 Introduction

Nature of Law, Meaning and Definition of Business Laws, Scope and Sources of Business Laws.

Contract Laws: Indian Contract Act, 1872- Definition: Agreement, Contract, Offer, Acceptance, consideration,

Void agreements, Voidable. Essentials of a Valid Contract. Classification of Contracts: Valid, Void, Voidable,

Contingent and Quasi Contract and E-contract. Discharge of Contracts, Remedies for Breach of Contract;

Special Contracts: Indemnity And Guarantee; Bailment And Pledge; Laws Of Agency

15

2 Indian Sale of Goods Act and Consumer Protection Act

Indian Sale of Goods Act, 1930 Definition of Contract of Sale, Formalities of the contract of sale - Distinction

between ‘sale’ and ‘agreement of sale’ -• Distinction between ‘sale and hire-purchase agreement.

Essentials of Contract of Sale, Conditions and Warrantees, Rights and Duties of Buyer, and Rights of an

Unpaid Seller.

Consumer Protection Act 1986: Definition of Consumer and Consumer Disputes, Consumer Protection

Council and Grievance Redressal Mechanism.

15

3 Negotiable Instruments Act and Information Technology Act

Negotiable Instruments Act,1881, Negotiable Instrument, Essentials, Promissory Notes and Bills of Exchange,

Cheques and Penalties in case of dishonour of certain cheques, Holder, Holder in Due Course, Payment in due

course, Maturity of an Instrument

Information Technology Act 2000 : Introduction of IT Act, Digital Signature and Electronic Records, E -

Governance, Cybercrimes and consequences

15

4 Company Act

Company Act 2013; Definitions, Company, MOA, AOA and Prospectus, Company Types, Meetings,

Provisions for Accounts, Audit, Dividend appointment and removal of Directors.

15

Exam Theory 100%, Numerical 0%.

Text Book:

Tejpal Sheth, Business Law- 3rd edition Pearson

Reference Books:

Aswathappa, Business Laws, HPH

Bulchandni, Business Laws, HPH

K. Venkataramana, Business Regulations, SHBP

Kamakshi P and Srikumari P, Business Regulations, VBH

N.D. Kapoor, Business Laws, Sultan Chand publications

S.S. Gulshan, Business Law, Excel Publications

Ravindrakumar, Legal Aspects of Business, Cengage

Online Resources:

https://www.youtube.com/watch?v=Hubldy1-5fo

https://www.youtube.com/watch?v=jnNHtCODRFw

https://www.youtube.com/watch?v=Hubldy1-5fo

https://www.youtube.com/watch?v=jnNHtCODRFw

GANPAT UNIVERSITY


Program Bachelor of Business Administration Branch/Spec. General



Subject code 4A02BRM Subject Name Business Research Methods



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisite:

Students are expected to have knowledge about statistics.

Objective:

The aim of the course is to provide participants with an introduction to research methods and report writing.

Learning Outcomes:

Upon successful completion of the course students will be able,

To understand about various concept of research types, process and variables

To familiarize students with basic of problem definition, research design, hypothesis

To enable the students in designing sampling and data collection

To make students understand in conducting research work and formulating research report and SPSS

Theory syllabus

Unit Content Hrs.

1 Introduction to BRM

Meaning and significance of research, Importance of scientific research in business decision making, Types of

research :Descriptive, Exploratory, Quantitative, Qualitative ,Research process, Key Concepts in Research

Methodology, Concepts of Variables

15

2 Problem Definition and Research Design

Identification of research problem and formulation of hypothesis, Research Designs, Exploratory, Techniques

of Exploratory Research, Descriptive, Causal research design

15

3 Data Collection and Measurement

Primary data and Secondary data and their advantages/ disadvantages , Tools for collecting primary data:

Surveys, Interviews, Observations and Experiments , Measurement and Scaling concepts , Good measurement

criteria , Techniques for measuring attitudes ,Nominal, Ordinal, Interval and Ratio scales

15

4 Sampling Design and Report Writing

Design of questionnaire , Sampling fundamentals and sample designs, Sampling methods: Probability and Non-

probability , Structure of Report Writing, Introduction to SPSS

15

Exam:100 % Theory, Numerical 0%

Text Book

Naval Bajpai (2011), Business Research Methods, Pearson

Reference Books

Naresh Malhotra(2010),Marketing Research, Pearson Global Edition

Cooper and Schindler(2018), Business Research Methods, McGraw Hill Education

William G. Zikmund, ‎ C n‎J‎.JrCC‎, tiff‎rCtcctn‎‎ ( 2013), Business Research Methods, SOUTH-WESTERN

Online Resource

https://www.youtube.com/watch?v=GVmQpGn-Zuo&list=PL1JBd2S_rYZb5Tzfd9spAxolRchpQvNZo

https://www.youtube.com/watch?v=GVmQpGn-Zuo&list=PL1JBd2S_rYZb5Tzfd9spAxolRchpQvNZo

GANPAT UNIVERSITY





Subject code 4A03BEG Subject Name Business Ethics and Corporate Governance



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

Students should be clear about basic aspects of general management

Objective:


Business Ethics and Corporate Governance.

Learning Outcomes:

Students will learn basic concepts Business Ethics.

Students will come to know about Ethical Culture in organization.

Students will have understanding on Ethical Decision Making and ethical issues

Students will able to learn about corporate social responsibility

Theory syllabus

Unit Content Hrs

1 Business Ethics – Introduction

Business Ethics – Nature, Concept, Definition & Scope, 3Cs of Business Ethics, Benefits of managing ethics in

the organization, Ground rules of Ethics,

Ethical Dilemmas – Meaning, methods of resolving ethical dilemmas, Approaches to resolving ethical

dilemmas

15

2 Shaping and Maintaining the Ethical Culture

Building company’s commitment to ethics management: An Overview, Organization ethics development

system, Organization Culture – the tool to promote ethical corporate behaviour, Managers can influence their

organization climate, creating capacity responsibility in managers for ethical decision-making, developing

codes of ethics

15

3 Ethical Decision Making in Business & Ethical issues in the Functional Area

Ethical Decision Making in Business - Introduction, Ethical Models that guide decision making, Applying

Moral Philosophy to Ethical Decision Making, Kohlberg’s Model of Cognitive Moral Development, Influences

on Ethical Decision Making, Process of making good ethical decisions

Ethical issues in the Functional Area - Ethics in the Functional Area, Ethics in Marketing, Ethics in Finance,

Ethics in HR and Information Technology

15

4 Corporate Social Responsibility

Arguments for social responsibility, Business as responsible person, Social responsibilities of business towards

different groups, Business Ethic’s core responsibilities of Entrepreneurial performance, Promoting value based

governance in organizations.

15


Text Books

S. K. Bhatia, Business Ethics & Corporate Governance, Deep & Deep Publication Pvt. Ltd., New Delhi.

Reference Books:

A. C. Fernando, Business Ethics, An Indian Perspective, Pearson

S. A. Sherlekar, Ethics in Management, Himalaya Publication, New Delhi.

Patrick O’Sullivan, Business Ethics A Critical approach: integrating ethics across the business world, Routledge,

London and New York

Online Resources:

https://www.digimat.in/nptel/courses/video/110105079/L23.html

https://www.digimat.in/nptel/courses/video/110105079/L23.html

GANPAT UNIVERSITY





Subject code 4A04ENM Subject Name Entrepreneurship Management



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisite:

Basic acquaintance with English Language, Business Management Concepts and critical thinking

Objective:

To acquaint the concept of entrepreneurship development with the theories of entrepreneurship and its management

Learning Outcomes:


Demonstrate their knowledge on basics of entrepreneur.

Get acquainted with business idea and plan development.

Conceptual clarity for business forms and strategies of entrepreneurship

Comprehend process of social entrepreneurial and venture finance.

Theory syllabus

Unit Content Hrs

1 Introduction

Concept of Entrepreneur, Intrapreneur, Entrepreneurship and Manager. Difference between Entrepreneur,

Intrapreneur, Entrepreneurship. Attributes and Characteristics of successful entrepreneur. Developing

entrepreneurial culture. Qualities of a successful entrepreneur. The evolution of the concept of

entrepreneurship, John Kao’s Model on Entrepreneurship. Role of Entrepreneur in Indian Economy

(developing economy with reference to self-employment) development. (Case Study discussion)

15

2 Business Idea and Plan

Source of New Ideas, Methods of Generating New Ideas, Creative Problem Solving: Brain Storming, Reverse

Brain Storming, Brain Writing, Check list, Free Association. Opportunity Recognition, Product planning and

development process. Creative Thinking, Barriers, Process. Business Plan, Objectives, Advantages, Cost of

preparing a Business Plan, Elements, Critical Assessment.

15

3 Forms of ownership

Sole proprietorship; partnership; limited liability partnership and corporation form of ownership;

advantages/disadvantages, Franchising; advantages/disadvantages of franchising; types of franchise

arrangements; franchise contracts; franchise evaluation checklist,; Managing growth; Valuation of a new

company; Harvesting and Exit Strategies; Corporate Entrepreneurship

15

4 Social Entrepreneurship and Venture Capital

Introduction to Social Entrepreneurship; Characteristics and Role of Social Entrepreneurs; Innovation and

Entrepreneurship in a Social Context; Start-Up.

Funding new ventures – bootstrapping, crowd sourcing, angel investors, VCs, debt financing (3), due diligence

Legal aspects of business (IPR, GST, Labour law), Government incentives for entrepreneurship.

15

Exam: Theory 100%, Numerical 0%.

Text Book:

Scarborough, N. M., & Cornwall, J. R. (2011). Essentials of entrepreneurship and small business management.

London: Pearson.

Reference Books:

Drucker, P. (2014). Innovation and entrepreneurship. Routledge.

Hodgetts, R. M. (2006). Entrepreneurship: theory, process, practice. Thomson South Western.

Hisrich, R. D. (2005). Entrepreneurship. McGraw-Hill.

Gupta. C.B and Srinivasan NP. (2010), Entrepreneurial Development. Sultan Chand & Sons, New Delhi.

Online Resources:

https://ecestudy.files.wordpress.com/2015/02/entrepreneurship-an-introduction.pdf

https://swayam.gov.in/nd1_noc20_ge08/preview

https://swayam.gov.in/nd1_noc20_mg35/preview

https://ecestudy.files.wordpress.com/2015/02/entrepreneurship-an-introduction.pdf

https://swayam.gov.in/nd1_noc20_ge08/preview

https://swayam.gov.in/nd1_noc20_mg35/preview

GANPAT UNIVERSITY





Subject code 4A05BUE Subject Name Business Environment



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisite:

The Student must have basic understating of business administration.

Objective:

To familiar students with the fundamental and analysis of macro component of the economy and how it is useful to

mangers in crafting and executing policies micro at the firm level.

Learning Outcomes:


The Student will understand basic business environment components and Importance of environment analysis in

business.

The Student will learn about Demographic and Economic environment of business

The Student will understand about Political and Socio-Cultural environment of business

The Student will learn about Technological and Global environment of business

Theory Syllabus

Unit Content Hrs

1 Introduction to Business Environment

Business Environment: Types of environment, Nature scope and objectives of business, Components of

Business Environment (Demographic Environment, Economic Environment, Political and Government

Environment, Natural & Technological Environment). Environment Analysis and Forecasting.

15

2 Demographic & Economic Environment

Compositional characteristics of Indian population, Population and Economic Development, Concept of mixed

economy: the public sector and the private sector, their changing roles; Industrial policy in India in recent

years; Policy with regard to small scale industries; The monetary policy, fiscal policy and union budget as an

instrument of growth and their impact on business. Financial institutions and their relevance to business

operations; Industrial finance & Industrial finance institutions.

15

3 Political and Socio-Cultural Environment

Political Environment: Overview of Indian constitution, fundamental rights, directive principles, Extent of State

Regulations, Consumer Rights, Consumer Protection Act, Introduction to some important business laws:

MRTP, Industrial (development and regulation) Act 1951, Changing dimensions of these laws and their impact

on business. Industrial Sickness, Socio-Cultural Environment: Business and culture, Social Stratification,

Consumerism, Corporate Governance.

15

4 Technological and Global Environment

Impact of technology on Organization, Process of Technological Adaptation and Development, Patents and

Trademarks, Transfer of technology, ICT & Marketing, Impact of technology on globalization, Multi-National

Corporations, Overview of International institutions: WTO, IMF, World Bank, UNCTAD, ESCAP, SAARC.

FEMA Act.

15

Exam: Theory 100%, Numerical 0%

Text Book:

Cherunilam, Fransis – Business Environment: Text & Cases (Himalaya Publication), Latest Edition

Reference Books:

Shaikh Saleem- Business Environment (Pearson), Latest edition.

Adhikari M- Economic Environment of Business (Excel Books), 2000, 8th ed, Sultan Chand.

Ashwathappa - Business Environment (Himalaya Publishing), 2007, Latest Edition.

Ghosh- Economic Environment of Business (Vikas), 2004.

Morrison J- The International Business Environment (Palgrave, 2003).

Paul, Justine- Business Environment: Text & Cases (Tata McGraw-Hill), Latest edition.

Indian Economy (2006), Ruddra Dutt & K P M Sundaram, S. Chand.

Indian Economy (2009), Mishra and Puri, Himalaya Publishing House.

Business Environment (Vikas Publishing House) K Chidambaram & V Alagappan, Latest Edition

Online Resources:

https://www.youtube.com/watch?v=E9UnAoAjr0g&list=PL6ctfXP91PQO2SCkxtwBOH4G4s-z5pAkn

https://www.youtube.com/watch?v=E9UnAoAjr0g&list=PL6ctfXP91PQO2SCkxtwBOH4G4s-z5pAkn

GANPAT UNIVERSITY





Subject code 4B06DIM Subject Name Disaster Management



L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisite:

None

Objective:

The aim of this course is to understand how to manage different types of disasters with its preventive mechanisms.

Learning Outcome:

Students should get acquainted with the basic concept of disaster and its risk factors.

Students should be able to identify hazards and vulnerability

Students should be able to comprehend various mechanisms for disaster management.

Students should get knowledge how to make proper planning for disaster mitigation.

Theory syllabus

Unit Content Hrs.

1 Understanding Disaster

Concept of disaster - Different approaches - Concept of Risk - Levels of disasters, Disaster phenomena and

events (Global, national and regional).

15

2 Hazards and Vulnerability

Natural and man-made hazards; response time, frequency and forewarning levels of different hazards -

Characteristics and damage potential of natural hazards; hazard assessment - Dimensions of vulnerability

factors; vulnerability assessment- Vulnerability and disaster risk - Vulnerabilities to flood and earthquake

hazards

15

3 Disaster Management Mechanism

Concepts of risk management and crisis management - Disaster management cycle Response and Recovery -

Development, Prevention, Mitigation and Preparedness Planning for relief

15

4 Planning for Disaster Management

Strategies for disaster management planning - Steps for formulating a disaster risk reduction plan - Disaster

management Act and Policy in India - Organizational structure for disaster management in India - Preparation

of state and district disaster management plans

15

Exam: Theory 100%, Numerical 0 %

Text Book

D. Alexander (1993), Natural Disasters, ULC press Ltd, London.

Reference Books

U. K Chakrabarty, (2007) Industrial Disaster Management and Emergency Response, Asian Books Pvt. Ltd., New

Delhi

Disaster Management Act. (2005), Ministry of Home Affairs, Government of India, New Delhi

Carter, W. N. Disaster Management (1991)A Disaster Management Handbook, Asian Development Bank, Bangkok,.

Online Resource

https://swayam.gov.in/nd2_cec19_hs20/preview

https://swayam.gov.in/nd2_cec19_hs20/preview

GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES€¦ · Subject Code 3A02FIM Subject Name Financial...

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